Visual search & product recognition - Irene Yu

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UNIT 2016 | The Queer Tech Conference & Festival https://www.facebook.com/events/1593504910976633/?active_tab=highlights www.unit-festival.com

Technology

How do you quickly find
out what you are looking
for?
Irene Yu, Co-founder, CEO of FindEssence
Twitter@Ireneyu05

Introduction
Irene Yu
CEO
● Biz Dev Director APAC
@Clickky
● Head of
Marketing@Viscovery
● Columnist
● Girl in Tech 40 under
40 in 2016
© 2016 FindEssence. All Rights Reserved.

Where can I buy this dress?
© 2016 FindEssence. All Rights Reserved.
Orange?
Red?
Pleat?
No
sleeves?
With Belt?

Keyword Search
96.3%
Could not find it
within 1.5 mins

How does it work?
© 2016 FindEssence. All Rights Reserved.Source: m-commerce daily
See/Snap BuyRecommend

Problems
© 2016 FindEssence. All Rights Reserved.www.madstreetden.com
Conversion Rate?
User Engagement?

API
User Case-B2B
M-Commerce
Zalando
© 2016 FindEssence. All Rights Reserved.
Fashion Lifestyle
App
Comb
Chatbot
Chatshopper

APP
User Case-B2C
© 2016 FindEssence. All Rights Reserved.
ASAP 54

Benefit
Upload Search
Find Similar
Source: Visenze
Recommendation
Find similar
Shop the look

26-
50%
Conversion Rate
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
17%
Avg Order Size

85%
User Engagement
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.

How to measure ROI?
Key Metrics :
● Conversion Rate
● Click Through Rate
● Basket Size
● Product view numbers
● Bounce rate and exit rate

Costs?
● Usage Cost
● Integration Effort
● Database Maintenance
For example, if I spend $50 and make $75, my net return is $25. ROI %
= 25/50 x 100 = 50%
ROI % = (Return – Investment Cost)/Investment Cost x 100

Why Visual Search
Will Become a
Marketing
Obsession in the
Coming Years
CES 2016
Wenda Harris Millard,
president and COO of
MediaLink

The intelligent
Visual Recognition Platform

© 2015 FindEssence. All Rights Reserved.
No Cropping
Material
& Texture
Crop images
Material
& Texture
Categorize
Why are we better?
Auto-
Categorization

Why are we better?
© 2016 FindEssence. All Rights Reserved.
Snap a Photo
Cropping
Categorization
Cart
Abandonment
Recommendation

Cloud Based API
● B2B SAAS
Model
● Integration
Cost
● Customizable
● Free Trial
© 2016 FindEssence. All Rights Reserved.
Digital Image
Management
Management of images
and items are the
competitive advantages
in the future of
humanized search
technology
Chatshopper, DE
Developer Startup Enterprise
349€79€ 1399€

Roadmap
Jan
Visual search
library
Woman Bag
Mar
No cropping
Women Shoes/ Clothes
Recommendation feed

Product Roadmap
Apr
Test with Chatbot
Shopping
messenger
May
Case study
Jun-Jul
Analytic tool
Launching

Thanks
Any Questions?
Twitter@ireneyu5
Medium@entre_diary
our office
© 2016 FindEssence. All Rights Reserved. 2016-02-21

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