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How do you quickly find
out what you are looking
for?
Irene Yu, Co-founder, CEO of FindEssence
Twitter@Ireneyu05
Introduction
Irene Yu
CEO
● Biz Dev Director APAC
@Clickky
● Head of
Marketing@Viscovery
● Columnist
● Girl in Tech 40 und...
Where can I buy this dress?
© 2016 FindEssence. All Rights Reserved.
Orange?
Red?
Pleat?
No
sleeves?
With Belt?
Keyword Search
96.3%
Could not find it
within 1.5 mins
How does it work?
© 2016 FindEssence. All Rights Reserved.Source: m-commerce daily
See/Snap BuyRecommend
Problems
© 2016 FindEssence. All Rights Reserved.www.madstreetden.com
Conversion Rate?
User Engagement?
API
User Case-B2B
M-Commerce
Zalando
© 2016 FindEssence. All Rights Reserved.
Fashion Lifestyle
App
Comb
Chatbot
Chatshopp...
Chatbot
APP
User Case-B2C
© 2016 FindEssence. All Rights Reserved.
ASAP 54
Benefit
Upload Search
Find Similar
Source: Visenze
Recommendation
Find similar
Shop the look
26-
50%
Conversion Rate
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
17%
Avg Order Size
85%
User Engagement
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
How to measure ROI?
Key Metrics :
● Conversion Rate
● Click Through Rate
● Basket Size
● Product view numbers
● Bounce rat...
Costs?
● Usage Cost
● Integration Effort
● Database Maintenance
For example, if I spend $50 and make $75, my net return is...
Why Visual Search
Will Become a
Marketing
Obsession in the
Coming Years
CES 2016
Wenda Harris Millard,
president and COO o...
The intelligent
Visual Recognition Platform
© 2015 FindEssence. All Rights Reserved.
No Cropping
Material
& Texture
Crop images
Material
& Texture
Categorize
Why are ...
Why are we better?
© 2016 FindEssence. All Rights Reserved.
Snap a Photo
Cropping
Categorization
Cart
Abandonment
Recommen...
Cloud Based API
● B2B SAAS
Model
● Integration
Cost
● Customizable
● Free Trial
© 2016 FindEssence. All Rights Reserved.
D...
Roadmap
Jan
Visual search
library
Woman Bag
Mar
No cropping
Women Shoes/ Clothes
Recommendation feed
Product Roadmap
Apr
Test with Chatbot
Shopping
messenger
May
Case study
Jun-Jul
Analytic tool
Launching
Thanks
Any Questions?
Twitter@ireneyu5
Medium@entre_diary
our office
© 2016 FindEssence. All Rights Reserved. 2016-02-21
Visual search & product recognition - Irene Yu
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Visual search & product recognition - Irene Yu

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Visual search & product recognition - Irene Yu

  1. 1. How do you quickly find out what you are looking for? Irene Yu, Co-founder, CEO of FindEssence Twitter@Ireneyu05
  2. 2. Introduction Irene Yu CEO ● Biz Dev Director APAC @Clickky ● Head of Marketing@Viscovery ● Columnist ● Girl in Tech 40 under 40 in 2016 © 2016 FindEssence. All Rights Reserved.
  3. 3. Where can I buy this dress? © 2016 FindEssence. All Rights Reserved. Orange? Red? Pleat? No sleeves? With Belt?
  4. 4. Keyword Search 96.3% Could not find it within 1.5 mins
  5. 5. How does it work? © 2016 FindEssence. All Rights Reserved.Source: m-commerce daily See/Snap BuyRecommend
  6. 6. Problems © 2016 FindEssence. All Rights Reserved.www.madstreetden.com Conversion Rate? User Engagement?
  7. 7. API User Case-B2B M-Commerce Zalando © 2016 FindEssence. All Rights Reserved. Fashion Lifestyle App Comb Chatbot Chatshopper
  8. 8. Chatbot
  9. 9. APP User Case-B2C © 2016 FindEssence. All Rights Reserved. ASAP 54
  10. 10. Benefit Upload Search Find Similar Source: Visenze Recommendation Find similar Shop the look
  11. 11. 26- 50% Conversion Rate Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved. 17% Avg Order Size
  12. 12. 85% User Engagement Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
  13. 13. How to measure ROI? Key Metrics : ● Conversion Rate ● Click Through Rate ● Basket Size ● Product view numbers ● Bounce rate and exit rate
  14. 14. Costs? ● Usage Cost ● Integration Effort ● Database Maintenance For example, if I spend $50 and make $75, my net return is $25. ROI % = 25/50 x 100 = 50% ROI % = (Return – Investment Cost)/Investment Cost x 100
  15. 15. Why Visual Search Will Become a Marketing Obsession in the Coming Years CES 2016 Wenda Harris Millard, president and COO of MediaLink
  16. 16. The intelligent Visual Recognition Platform
  17. 17. © 2015 FindEssence. All Rights Reserved. No Cropping Material & Texture Crop images Material & Texture Categorize Why are we better? Auto- Categorization
  18. 18. Why are we better? © 2016 FindEssence. All Rights Reserved. Snap a Photo Cropping Categorization Cart Abandonment Recommendation
  19. 19. Cloud Based API ● B2B SAAS Model ● Integration Cost ● Customizable ● Free Trial © 2016 FindEssence. All Rights Reserved. Digital Image Management Management of images and items are the competitive advantages in the future of humanized search technology Chatshopper, DE Developer Startup Enterprise 349€79€ 1399€
  20. 20. Roadmap Jan Visual search library Woman Bag Mar No cropping Women Shoes/ Clothes Recommendation feed
  21. 21. Product Roadmap Apr Test with Chatbot Shopping messenger May Case study Jun-Jul Analytic tool Launching
  22. 22. Thanks Any Questions? Twitter@ireneyu5 Medium@entre_diary our office © 2016 FindEssence. All Rights Reserved. 2016-02-21

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