A design rationale for the brochure we created. I conceptualised and wrote the rationale. The ad copy for the brochure as well.

1. “It’s design if it doesn’t need
explanation.” Wouter Stokkel

2. That said, allow us to rationalise the idea of this particular design for your benefit. The
Marina Sunset Bay is about the Bay, the beach and watching the sun rise and set over the
bay no matter which part of the property you are comfortably ensconced in.
This unique and irresistible benefit is what the design communicates with the help of the
colours of the sand, which, incidentally, form the bedrock of the brochure. The design
approach is all about windows into the beautiful world that Marina Sunset Bay literally
opens a window out to.
The pages inside reflect this gorgeous worldview and use the colours of the sand, sea,
sun, and, of course, happy families to visually enhance it.
PS: The boxes you see on the cover are actually ‘die cut’ windows into the awe-inspiring
scenes inside the property/brochure.

3. ‘Form follows function,’ is one of the most enduring tenets of architecture and design.
The first mention of the phrase could be ascribed to Horatio Greenough, a pioneering
sculptor and architect of the 19th century. This well-known, oft-repeated, and timeless,
principle of design is adhered to in this look and feel. This particular design strives to
replicate the water, waves, serenity, and living in the lap of luxury, which is what Marina
Sunset Bay is about. This immortal school of thought is reflected inside the brochure
through the colours and the waves that lap gently across the lower parts of the pages.

4. “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so
complicated.” Paul Rand.
If you had to take Marina Sunset Bay and put it on a page or three, the result would be
not far from what you see here. This design has sand, it has the sun, it has the sea, it has
shells, it has a sunset, and it has all the trappings of luxury. What more can you ask for
from a piece of communication that is expected to do justice to one of the most eye-
catching comfort zones on God’s beautiful earth. How about a comfortable place to stay
at Marina Sunset Bay? Ah well, that might be asking for too much.
In our humble opinion, this design is arty, it is aesthetically appealing, it is simple and it
deceptively complicated. Put simply, it is Marina Sunset Bay. No? Yes.