2. CONTENTS OF THIS TEMPLATE
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3. TABLE OF CONTENTS
ABOUT US
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of the section here
01 02
MK ANALYSIS
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of the section here
03
STRATEGY
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of the section here
04
CONTENT PLAN
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of the section here
05
BUDGET
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of the section here
06
KPI OVERVIEW
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of the section here
5. INTRODUCTION
You can give a brief description of the
topic you want to talk about here. For
example, if you want to talk about
Mercury, you can say that it’s the
smallest planet in the entire Solar System
6. OUR HISTORY
EARTH
Earth is the planet
where we all live
on together
JUPITER
Jupiter is the
biggest planet in
the Solar System
MARS
Despite being red,
Mars is actually a
cold place
SUN
The Sun is the star
at the center of the
Solar System
20XX
20XX
20XX
20XX
7. WHAT SETS US APART?
MERCURY
Mercury is the closest
planet to the Sun and the
smallest of them all
EARTH
Earth is the third planet
from the Sun and the only
one that harbors life
MARS
Mars is full of iron oxide
dust, which gives the planet
its reddish cast
JUPITER
Jupiter is a gas giant and
the the fourth brightest
object in the night sky
8. GUIDING PRINCIPLES
MISSION
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than the Moon
VISION
Earth is the third planet from
the Sun and the only one that
harbors life in the Solar System.
This is where we all live
9. —SOMEONE FAMOUS
“This is a quote, words full of
wisdom that someone
important said and can make
the reader get inspired.”
11. AUDIENCE DEMOGRAPHICS
RANGE AGE
INTERESTS
We all live
on Earth
Saturn is a
gas giant
Jupiter is a
big planet
18-32
33-50
1/5
3/5
MAIN ORIGINS
51-65 1/5
Saturn is a gas giant and has rings. It's
composed mostly of hydrogen and helium
12. TOP SOCIAL NETWORKING SITES
23%
It’s the only planet
that harbors life in
the Solar System
EARTH
41%
Venus is the second
brightest natural
object in the sky
VENUS
60%
Neptune is the
fourth largest planet
in the Solar System
NEPTUNE
71%
The Sun is the star at
the center of the
Solar System
SUN
13. BUYER PERSONA
Age: 35 years old
Occupation: Executive
Income: $2,200/month
Location: Australia
The Sun is the star
at the center of the
Solar System
Despite being red,
Mars is actually a
cold place
Earth is the third
planet from the Sun
and our home
OBJECTIVES
Jupiter is the biggest planet in
the Solar System. It's the fourth
brightest object in the night sky
Sport
Travel
Media
90%
81%
72%
BIO
INTERESTS
Movies 50%
01
02
03
14. ANALYZING THE COMPETITION
NAME LIKES
FOLLOWER
S
ENGAGEMENT
Company 1 1.7M 220K 51%
Company 2 3.1M 450K 65%
Company 3 2.5M 150K 40%
Company 4 2.8M 320K 75%
16. MAIN GOALS
MARS
Despite being red, Mars is
actually a cold place. It’s full
of iron oxide dust
MERCURY
Mercury is the closest
planet to the Sun and the
smallest of them all
VENUS
Venus has a beautiful name
and is the second planet
from the Sun
17. STRATEGY
● Jupiter is the biggest planet
● Mercury is a small planet
● Earth is the planet with life
● Mars was named after a god
● Saturn is the ringed planet
● Neptune is far away from us
SOCIAL STRATEGY
PHASE 1 PHASE 2
19. TO REINFORCE THE
CONCEPT, TRY
USING AN IMAGE
Images reveal large amounts of data, so remember:
use an image instead of a long text. Your audience
will appreciate it
22. OUR AREAS OF EXPERTISE
MARS
Despite being red, Mars is
actually a cold place
NEPTUNE
Neptune is the farthest
planet from the Sun
SATURN
Saturn is a gas giant and
has several rings
EARTH
Earth is the only planet
that harbors life
JUPITER
Jupiter is the biggest
planet in the Solar System
23. WHAT CONTENT WILL WE CREATE?
SATURN
Saturn is a gas giant and
has several rings
Jupiter is the biggest
planet in the Solar System
SUN
MERCURY
Mercury is the closest
planet to the Sun
Neptune is the farthest
planet from the Sun
VENUS
Venus is extremely hot,
even more than Mercury
JUPITER
It’s the star at the center of
the Solar System
NEPTUNE
24. CONTENT WE ARE
GOING TO USE
Do you know what helps you make your point
crystal clear?
Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
And the most important thing: the audience won’t
miss the point of your presentation again
25. PLATFORMS WE ARE GOING TO USE
GOAL AUDIENCES MEASUREMENT
INSTAGRAM
Neptune is far away
from us
Pluto is considered a
dwarf planet
Saturn was named after a
Roman god
FACEBOOK
Saturn is a gas giant
and has several rings
Ceres is in the main
asteroid belt
Despite being red, Mars is
very cold
TIKTOK
Mars is full of iron
oxide dust
Earth is the planet
where we all live
Jupiter was named after a
Roman god
26. CONTENT SHARING PLAN
CONTENT Mercury is a
small planet
Earth is the
planet with life
Mars is full of
iron oxide dust
Saturn is the
ringed planet
DAY Monday Tuesday Monday Thursday
TIME 18:00h 19:15h 12:30h 13:00h
27. CALENDAR
INSTAGRAM POST
Ceres is located in the main
asteroid belt
TWITTER PROMO
Jupiter is the biggest planet in
the Solar System
FACEBOOK ADS
Earth is the only planet
known to harbor life
MAY
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
32. KPI OVERVIEW
SOCIAL MEDIA ENGAGEMENT
71,200 New followers
33,600 New followers
56,170 Annual publications
189,500 Annual views
AUDIENCE GROWTH
Pluto is now considered a dwarf planet
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33. OUR TEAM
TIMMY JIMMY
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JENNA DOE
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LEE PATTERSON
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this person here
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