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Turbo Taco
1.
2. WhoisTurboTaco?
Inspired by Californian surfing
communities
Turbo taco is a quick service food
truck serving fresh and sustainable
tacos
Retention of customers difficult
Inconsistent hours
Inconsistent locations
4. CustomerLifeCycle
● Targeting: Young adults
● Awareness
○ This stage comes first
○ Truck is like a “moving billboard”
● Trial
○ Goal is sales and that comes from
trial
○ Getting to trial quickly
Nikki
Inspired by Southern Californian surfing communities
Turbo taco is a quick service food truck that serves fresh tacos catered to people throughout the Twin Cities at local and private events. Turbo Taco is about fresh and sustainable food. The tacos contain the best and freshest ingredients available as well as look and taste amazing.
The company as a food truck struggles with inconsistent hours and locations. Typical consumers are purchasing on impulse which makes retention of customers difficult.
Zac
Zac
Having this in the back
-most important is trial
Trial
Our trucks are constantly moving and at different locations every day, so it's important people are aware that we are out there. What we need is for people to get to the point where they actually try our food compared to getting something else.
Getting to trial quickly
Awareness
If people are not aware of who we are and that we are out there, then we can never eventually get them to the trial and loyalty stage.
Truck is like a “moving billboard”. If we are around, people will see it.
Loyalty
Tough in the food truck industry since we are constantly moving.
Word of mouth from our loyal customers to help us gain new acquisitions and eventually more loyal customers.
The primary consumers of Turbo Tacos is young adults between the ages of 18-26 as they are more willing to try new foods and be at the events in which food trucks are present. Those in the trial stages are important because the trucks are constantly driving to new locations. There is a also a need in the loyalty stage to have a following and have people recommend Turbo Taco to friends
The primary consumers of Turbo Tacos is young adults between the ages of 18-26 as they are more willing to try new foods and be at the events in which food trucks are present. Those in the trial stages are important because the trucks are constantly driving to new locations. There is a also a need in the loyalty stage to have a following and have people recommend Turbo Taco to friends
Tyler
Tyler
Tyler
Tyler
Tyler
Tyler
Business Priority 1: Mix between channel and quadrant method
Channel:
Killed Email
Kept website
Mobile 4 - kept because it was necessary for the website
Quadrent:
Social - got rid of 4 and 6 - so far below line and burdensome that it didn't make sense
Online - Killed items below adjusted impact line
Tyler
Business Priority 2: Channel method
Channel
Website - Killed email related ideas
Online - Killed, no impact
Email - killed
Social - kept all
Mobile - kept everything except the app. Made more sense with resources to only do a website
Allison
Allison
Nikki
Responsive design - needs to be on the go friendly so we are keeping the website basic and simple
Nikki
Nikki
Nikki
Nikki
Nikki
Zac
Implementing an interactive marketing plan is what's best for this company. Not going through with this is doing ourselves a disservice.
