2. What are Sales?
A sale is a transaction between two or more parties in which the
buyer receives tangible or intangible goods, services, or assets in
exchange for money. In some cases, other assets are paid to
a seller. In the financial markets, a sale can also refer to an
agreement that a buyer and seller make regarding the price of a
security.
Regardless of the context, a sale is essentially a contract between
the buyer and the seller of the particular good or service in
question.
3. Why sales are Important?
Sales play a key role in the building of loyalty and trust
between customer and business. Trust and loyalty are the
main reasons why a customer would choose to recommend
your company to a friend or family member or write a
great review of your product or service online.
Sales Builds Character and Company Reputation
Sales Increases Business Value
Sales Lowers Customer Turnover
Sales Determine the Overall Trajectory of a business
4. How to Maximize Sales?
1. Focus on the existing customers -
If you want to improve sales, you should shift your focus
from attracting new customers to makingthose who have
already tried out your products or services to buy again and
learn how to maintain all the buyers.
2. Learn about competitors -
You should analyze what the competitors offer and learn new
techniques, thinking of ways to outdo them.
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3. Innovation and unique products -
The customers should not leave your business with some
products or services but should be fully satisfied.
4. Cultivate value –
The best way to boost your sales to create and cultivate
value in all ways such as staff training increased value
products among others
Customer relations –
One way of boosting sales is through increased customer
relation and maximizing on the available customers in a
genuine manner the staff should learn how to treat the
employees in a special and appreciated ways to maintain
those who have come to your business.