Presentation on tips for inclusive design for social media content.

1. TUMWINE EDWARD
Creating Accessible &
Inclusive Content
FOR SOCIAL MEDIA PLATFORMS

2. When was the last time you bought and read a newspaper?

3. When was the last time you watched Television?

4. When was the last time you tuned in to a radio station?

5. When was the last time you checked a website?

6. When was the last time you checked Facebook?

7. When was the last time you checked LinkedIn?

8. When was the last time you checked your WhatsApp?

9. When was the last time you checked X?

11. UnderstandingSocialMediaContentAccessibility

14. Why accessibility matters for social media
To connect with the differently
abled segment of your audience
To abide by the disability
laws
To improve your social
media engagement

15. Barriers that people with disabilities face while using social
media platforms
Reading text Viewing images
Watching videos Listening to audio

16. Understanding media & Communication

18. Bestpracticesfor creatingaccessiblecontent
on socialmedia

19. Discuss how you can make of the media elements inclusive
and accessible.

20. Inclusive design tips for text
• Write in plain language.
• No fancy fonts.
• Use abbreviations carefully.
• nO aLtErNaTiNg cApS or ALL CAPS.
• Don’t replace letters with aster*sks.
• Write hashtags in Pascal Case.

21. Inclusive design tips for images
When sharing animated images, avoid ones with flashing or excessive
movement
Don’t depend on color to convey meaning
Avoid using high contrast or a multiplicity of colors to convey something
Don’t add excessive text to images

22. Inclusive design tips for videos
Provide audio captions
Provide transcript for videos

23. Inclusive design tips for audio
Provide audio transcript
Provide audio captions

24. Inclusive design tips for emojis
Don’t make bullet points with emojis
Use emojis at the end of a sentence or a paragraph
Don’t use more than three emojis in a social media post.

25. Best practices to make your social media posts accessible

26. Best practices to make your social media posts accessible
Always add alt text
Video captions
Write accessible text
Create accessible visuals
Memes and emojis
Make your images inclusive

27. Practical creation of accessible content on X, Facebook,
LinkedIn, Youtube, Instagram

28. Tools to generate video captions

29. Tools to generate video captions
https://www.veed.io/tools/auto-subtitle-generator-online
https://clipchamp.com/en/subtitle-generator/
https://www.headliner.app/

30. Tools to generate audio transcript

31. Tools to generate audio transcript
https://podcastle.ai/editor/workspace/projects

32. Convert audio to text in Word

33. Alternative Text Generator Tool
https://alttextgenerator.net/

34. Measure accessibility of your website
https://wave.webaim.org/

35. Checklist for creation of accessible social media content

36. Thanks!
tumwineedward@gmail.com
+256785961809
+256701895470
https://edwardtumwine.com/