1. Open Advanced MRI NW
Social Media Project
Spring 2014
Prof. Mastarone
Assignment 4­ Social Media Messages
A. YouTube​ [Trevor Lee and Shale Laietmark] – ​Landing page for all clinic
informational videos.​ ​Usual YouTube page layout with profile photo of Open Advanced
MRI NW logo.
1. Who are we:​ Brief video of welcoming clinic lobby, smiling staff, and shots of
machines used in various services.
“Hello, we are Open Advanced MRI Northwest. We are here to provide better
health care and investigation into your health issues, and provide future support
for those who we serve. Our vision here at Open Advanced MRI NW is to give
positive patient experiences, and clinical outcomes. Our clinics are staffed with
health professionals and practitioners who have had years of experience in
patient care, and maintain the highest standards in health care practices and we
specialize in open MRI services.
2. Expertise: ​Doctor speaking on specific proficiency; setting is in the MRI room
with the equipment in the background:
“Hello, I am Doctor Larhs, and I have been working as a board certified
radiologist here at Open Advanced MRI, and have 22 years experience in
diagnostic radiology, interventional pain medicine, nuclear medicine, cardiac
imaging and multimodality image correlation. Our technologists at Open
Advanced MRI maintain safe and accurate equipment, that can provide excellent
results while keeping the patient as comfortable as he or she can be. We offer
many different services to our patients, so be sure to ask one of us any questions
you may have, so you can take advantage of our expertise.”
3. Locations: ​Outside panning shot of the locations of each of the clinics
(Vancouver, Gresham, and Tigard), with addresses and phone numbers on
screen:
“We think it is important that our quality imaging services and expertise is
available in multiple communities throughout the Portland area. We acknowledge
that our patients are busy and may have fast paced lives, which is why we try to
decrease travel times to clinics. Whether you are traveling by bus, car, or max
train, take advantage of one of our three convenient locations. Our selection of
locations are easy to get to, and are all located near many of your providers for
easy referrals. Please contact the clinic closest to you today to set an
appointment that works for you.”

2. 4. What can I expect: ​Brief video about how the MRI machine works, showing a
person laying on the machine, then a brief shot of radiologist reading results (with
attention to patient privacy for purposes of the video).
“The open MRI is a machine that allows us to make pictures and scans of organs
and structures that are inside the body. MRI stands for magnetic resonance
imaging, and is a test that uses a magnetic field and pulses of radio waves.
People who get claustrophobic or uncomfortable in traditional MRI machines
would feel better using our MRI machines and equipment. The technician will
guide you through the procedure to ensure your comfort.”
[quickly walk through a mock procedure showing how easy it is].
B. Facebook​ [Jessica Stirling and Steven Marcus] – ​Utilizing the latest in Facebook
profile features, capabilities, and modules. Brief company and facilities information,
including contact information and various company branding information.
1. Activity post category­ Informative Article:
Bioengineers find new way to map brain activity
using MRI technology:
Brain Cells Viewed 'Talking' at Molecular Level
http://www.livescience.com/45276­brain­cells­
viewed­at­molecular­level.html ​(article link)
“Diabetes has been linked to other brain problems
such as dementia and stroke.”
Type 2 Diabetes Could Cause Brain To Look 2
Years Older For Every Decade Suffered
http://www.hngn.com/articles/30024/20140429/
type­2­diabetes­could­cause­brain­to­look­2­years­
older­for­every­decade­suffered.htm ​(article link)

3.
2. Activity post category­ Events:
May is National Physical Fitness and Sports Month
Join us for our Community Health Information Night, Wednesday,
May 7, 2014, 6pm­8pm and sign up for the President’s Challenge.
Learn fitness tips from guest experts from Snap Fitness,
Providence Nutrition Center, and meet a Blazer!
National Physical Fitness and Sports Month
http://www.huffingtonpost.com/tag/national­ physical­fitness­and­sports­month
(article link)
3. Activity post category­ Clinic Info:
Meeting your deductible can be challenging. Save
money with cash pay discounts and take control
of your healthcare costs. Don’t let your deductible
keep you from getting the healthcare you need.
Call Open Advanced MRI NW today to learn your
options:
888­659­6600 or (503) 246­6666
www.OpenAdvancedMRINW.com
4. Activity post category­ Procedures:
“Learn what your options are for a more relaxing
experience for your next scan, then call us for
your personalized appointment today!”
Call Open Advanced MRI NW today to explore
your options:
888­659­6600 or (503) 246­6666
http://vimeo.com/35509419 ​(video of open MRI)
Open Advanced MRI NW offers patient­friendly,
non­claustrophobic MRI. One of the few available in the
Portland area. Learn what your options are for a more
relaxing experience for your next scan.

4. Call Open Advanced MRI NW today to explore your options:
888­659­6600 or (503) 246­6666 ​https://openadvancedmrinw.com/services/mri/#what­is­mri
C. Twitter​ [Brent Eller] – ​With a simple design using the logo as the profile pic and
background photo of the main clinic, profile will convey informative messages and news
to users; stimulating conversation, and respond to feedback.
1. Locations:
a. Tweet: ​“Need an #MRI? Open
Advanced MRI NW has locations in
#Tigard, #Gresham, and
#Vancouver”
b. Tweet: “​Time to get a closer look?
Come visit us at one of our 3
#Portland­area locations”
2. Procedures:
Tweet: “​Claustrophobic? Not with us!
Come check out our open #MRI and feel
the difference!”
3. Services:
a. Tweet: “​The future is here and it’s pain free! Check out our many services
online @ https://openadvancedmrinw.com/ #MRI #Vancouver #Portland”
(would be great if we could link this
to a new part of the website that
discussed their pain treatment
procedures and technology)

5. 4. Sports Cross­Promos:
5.
a. Tweet: “​The #Blazers are still in the game. Are you? Come get back on
the road to victory with Open Advanced MRI NW!”
(connect MRI searches to already highly tagged words, i.e., local sports
teams, events, ideas, etc.)
D. LinkedIn​ [Stephanie King] – ​Utilized to build connections both with patients as well
as referring providers, with a special focus on past networking and potential future
relationships. Profile will provide clinic information and services offered, accompanied
by a photo of the logo or a beauty shot of the clinic.
1. Virtual connections: ​Connecting with members of the community is one of the
keys to success for Open Advanced MRI.
Connecting with professionals such as: ​orthopedists​ (ie. Dr. XYZ at “The Sports
Hospital”), ​physical therapists​ (ie. ABC at “Physical Therapists of Oregon”),
physicians/chiropractors​ (ie. Dr. EFG at “The General Practice Doctors
Office”), ​community organizations​ (ie. professional or community sports teams,
elementary/middle/high schools, colleges, large businesses, etc.), and anyone
who could be a potential client.
Timely follow­up with messages to new connections is also key. Whenever
receiving a new connection send a brief note stating, “Hi there! Thank you for
connecting to us at Open Advanced MRI NW. We are a local company striving to
provide the best imaging services to the greater Portland Metro area. We hope to
connect with you further!”
2. Informative posts:
“We are excited to announce that Open Advanced MRI NW will be installing their
first GE Silent MRI Scanning Machines at all 3 locations! Please stay tuned for
further developments and read this article about the difference between louder

6. machines and this new technology here:
http://www.popsci.com/technology/article/2013­09/silent­mri​”
3. Endorsements:
As LinkedIn strives for endorsing people, it is important to choose the best
buzzwords that come to mind when thinking about Open Advanced MRI. Getting
endorsements for customer service, imaging services (MRI, CT, XRAY,
Ultrasound, injections, etc.), and any other ​keywords​ that describe Open
Advanced MRI NW to people in the community. It is important to let your clients
know you would like to stay connected on LinkedIn, that you value their
endorsements and their reviews (this is where a possibility of raffles or prizes for
positive reviews could come into play). This is also an opportunity to feature any
special organizations and certifications that may be pertinent to the identity.
E. Yelp​ [Romain Bonilla and Steven Marcus] – ​The profile will include logo, operating
hours, locations, services, links, and campaigns of the client. Responding to questions
and negative reviews should take first priority, and be done in a timely manner (24 hrs
at the most), and positive feedback should be acknowledged and potentially rewarded
somehow. This could be where a Starbucks card or other incentive can be sent after a
positive review is given. (It also worth noting that when responding to online posts one
should avoid acknowledging “negative” keywords. We want searches to yield positive
results. e.g. “negative experience” is reworded to “less than positive experience”. This
way a search for “negative open mri” or “bad mri” does not yield results from Advanced
Open MRI NW.)
1. Response to Positive Review​ ­ “Thank you so much for your feedback! We’re
glad to hear your recent visit went well. We’re always looking to improve, so
please don’t hesitate to get in touch with us should you have any questions or
comments!
2. Response to Inquisitive Comment​ ­ Thanks for your question! You can read
more about this topic by following this link: [link]. You can also view our
informative video here: [link]. If you still need more information we’d love to
respond to your questions or concerns directly, so please feel free to contact us
at (888) 659­6600. Thank you for sharing your question.
3. Response to Negative Review​ ­ “I’m so sorry you had a less than positive
experience at Open Advanced MRI NW. We take all of our clients’ concerns very
seriously. We would like to offer to improve your experience, so please feel free
to contact us at (888) 659­6600 so we can try to help resolve this and any other
issues you may have. Thanks for getting in touch!”