It was important to share the story of You Kick Ass with our customers, clearly positioning our offering and points of difference within the personalized gifts market. By design I leveraged modern storytelling and transparent marketing techniques within the copy to build trust during the infancy of the company, knowing that mistakes are part of the journey of a start-up business.

1. About us
In everystoryevertold,apowerful characterhasfueledthe narrative,captivatingourheartsandminds.
The hero archetype is writteninourDNA and is justas powerful todayas itwasat the dawnof
humanity. Butit’snotjust throughfictionthatwe observe the hero’sjourney. Itisalsoinour ownlives,
every day.
Whetherit’smasteringthe artof knittingorkarate,becomingaRubik’sCube speedsolver,or achieving
SuperDad status, we believeeveryonekicksassintheir ownright.We may not slaydragonsor enter an
enchanted world,buteachof us will learn,overcomeadversity andreturnwith experiences, or
treasures, thatmake us muchstrongerand wiser thanwe were before.
You KickAssis comprisedof people withcrazy-passion forcelebration.We love givinggifts,receiving
gifts, suggestinggifts,andpersonalizinggifts. Whatwe don’tlove isthe selectionoutthere.Whyshould
personalized products be ordinarywhenyou’recelebratingsomething extraordinary?Whyisitso hard
to connectinteractive techandphysical products toofferanimmersive experience that giftgiversand
recipientscanbothenjoy? Throughaskingthese questions,we gotthe motivationandcourage tostart
You KickAss and create somethingunique foryou.
We thinkit’stime tore-imagine personalized products fromthe groundup. We definitelydon’thave it
all figuredoutyet.Infact, we needyourhelp.We needyoutotell uswhat youlike,what youwishwas
different, whatyou’dlike tosee,andwhatneedstweaking. That’show youbecome ourhero.
We’re a small companywithbigdreams,andwe want to celebrate the inspirational momentsthatbring
out the heroinall of us.