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Inゼリー 次世代ユーザー育成企画に関するアイデア
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Inゼリー 次世代ユーザー育成企画に関するアイデア
1.
inゼリー 次世代ユーザー育成企画に関する アイデア
2.
アイデアの発想 若者はコンビニやスーパーで買い物をする際考えること ・「コストパフォーマンス」 ・「おいしかったら買う」 ・「インスタに載ってた」
3.
着眼点 ・inゼリーのコストパフォーマンスは今までも良いので変えることは 難しい ・若者がおいしいと感じるものは、甘みが強いゼリー ・インスタグラムなどのSNSで広告をだす
4.
アイデアの内容 ・インスタグラムで若者が目をひく広告を投稿する ・inゼリーの認識が変わるような投稿をする ・若者が可愛いと思う/面白いと思う投稿
5.
アイデアの内容の具体例 ・inゼリーのパッケージをスケルトンにして、若者が手に取る、人に 勧めるようにする ・ゼリーの色を味ごとに変えて、カラフルにする ・鮮やかな色で、着色料を使わず販売する
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