Topher Kohan SMX East 2010 Industrial SEO

Industrial Strength SEO ,[object Object],[object Object]

Keyword - Keywords and then Some Keywords 45000+ Keywords 2 Main Groups 4 Sub Groups Main Groups: Branded Non-Branded Sub-Groups: CNN Non-CNN Evergreen Breaking News

Keyword - CNN v Non-CNN Sub-Group 1: Branded Terms that have “CNN” in it Sub-Group 2: Branded Terms that DO NOT have “CNN” in it

Keyword - Evergreen v Breaking News Sub-Group 3: Evergreen News Terms Broken Down by Verticals (if we can) Sub-Group 4: Breaking News Terms (Updated Very Often)

Keyword - Tools are Your Buddies Raven SEO Bruce Clay inc Excel What Ever Works for You

Everyone is your Staff.........Well Almost Everyone ,[object Object],[object Object],[object Object],[object Object],Day to Day Staff are your SEO Staff!

Everyone is your Staff.........Except Set up Communications with Management ,[object Object],[object Object],[object Object],[object Object]

Yes you missed that...and that...and that ,[object Object],[object Object],[object Object],[object Object],[object Object],The Web Never Sleeps

Yes you missed that...and that...and it’s Ok Quickly learn what has to happen NOW and what can WAIT

Sun Tzu, The Art of War (and Good SEO) He will win who knows when to fight and when not to fight.

Sun Tzu, The Art of War (and Good SEO) ,[object Object],[object Object],[object Object],[object Object],To Fight or Not to Fight

Thanks All Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com

Topher Kohan SMX East 2010 Industrial SEO

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Topher Kohan SMX East 2010 Industrial SEO