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How procter & gamble boosts its business with content rich microsites


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Content marketing truly work! It doesn't matter whether you are a small or big business. A good case study is Procter & Gamble. The company created content rich micro sites to boost its business. It is a content marketing business case that is worth reading. It will inspire and challenge you.

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How procter & gamble boosts its business with content rich microsites

  1. 1. How Procter & Gamble boosts its business with content-rich microsites By Hephzibah Asaolu
  2. 2. The first thing a business owner thinks about in regards to online marketing is the business website. Most businesses online owns a website. However, a handful of big corporations and organizations have microsites for a variety of products and services they market to the public. Is a website not enough? You might ask. What is the need of having a microsite for my business? All these and many more questions will be answered in this article. You will learn what a Microsite is, the benefits, a good example of a big company using it to promote their product and much more. What is a Microsite? A microsite is a small website created to project specific topic, new product or service, niche, keyword-rich content with the aim of having it ranked by search engine users looking for related content topics. It is usually designed for a specific target or demographics. It is used to promote company brand, product or service, events, campaigns, etc. Microsite makes it easy for your readers to absorb useful content than those on your website. The benefits of a microsite 1. Effective branding Microsite is mostly created to launch a new product or service. You can create a microsite for your new product or service to make it distinct from your main brand. This will enable you to target a specific demographic and provide necessary content that is relevant for your audience.
  3. 3. 2. Makes your homepage less crowded Having a microsite for your products and services will reduce the congestion on your homepage. Visitors to your website will be able to view it without distractions. You will be able to write detailed information about each product and services on their respective microsites. 3. Email marketing made easy Every business that wants to succeed online need effective email marketing. When you have a microsite for your products and services, you drive hundreds and thousands of potential customers who are looking for information on your products, capture their email addresses and market to them directly. 4. Effective Search engine optimization Microsite being a small website of its own, has its own URL. With this address, online users will be able to find your product or service easily. Your microsite also include different keywords that people are using to search for your product or services on search engines such as Google, Yahoo, Bing etc. This will increase your content ranking and help your SEO strategy. 5. Easy to measure your ROI Microsites makes it easy for you to measure your results, because it is easy to establish separate analytics. This will enable you to know what is working and what is not, without having to sort through enormous and irrelevant data.
  4. 4. Now that you know what a microsite is and its benefits, let's take a look at a company that has been doing a good job in regards to using microsites for all their new products. The company's name is Procter & Gamble. It is a popular company and I am sure you know it. Procter & Gamble Procter & Gamble has different microsites fully developed with content for their target audience. 1. This microsite caters for the company's Pampers products. Apart from the diaper promotions on the site, parents can read a lot of useful information about taking care of their babies. It has information on sleep, nutrition, skin care etc. It is a useful resource for parents.
  5. 5. 2. This microsite is created to educate pre-teen and teenage girls about the changes that is going on in their bodies and other female issues such as beauty & style, body & wellness, relationship etc. 3.
  6. 6. This microsite provides useful information on interior design ideas, crafts, food, family life, beauty, communities etc. Procter & Gamble have many more microsites apart from these three. Microsites is a good strategy if your business has a couple of products and services you would want to market separately. It will help you to specifically target your product to a distinct demography, improve your SEO strategy - helping your sites rank better on search engines, drive targeted traffic to your products and services, enable you to segment your audience properly for email marketing, you can measure your ROI effectively, brand your new product or service etc. The benefits of creating a content-rich microsite is much more than you can imagine. Why don't you create one for your new product today!
  7. 7. I invite you to check out my blog and read interesting posts that will help you to skyrocket your business to the next level. ABOUT HEPHZYSOCIAL READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL? Then you are in the right place. Here's the deal: If you need contents to: * Generate leads to follow up by sales and marketing teams * Help your sales team close sales more quickly * Generate interest in your products * Build and repair public opinion about your brand and products * Develop friends and fans who interact with your brand socially * Help customers get the most from your products Then you are in the right place. HOW HEPHZYSOCIAL CAN HELP YOU GROW YOUR BUSINESS I'm a big believer that every online marketer must master the art of content marketing and promotion. But with the increasing amounts of information out there, how can you find practical techniques that will help you to achieve the goals highlighted above? That's where Hephzysocial comes in. Hephzysocial has grown into one of the most popular content marketing sites on the web for one simple reason: Everything I publish is super actionable and designed to help you get more leads, customers and sales. You can get in touch with me through my contact page or send a mail to