Technology and Traditional Sources of Competitive Advantage

Technology and Traditional Sources of Competitive Advantage Tonje Hovland Berntsen

Classical Source of Competitive Advantage ,[object Object],[object Object],[object Object]

Generic Competitive Strategy Matrix

Cost-Based Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Cost Reduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wal-Mart ,[object Object],[object Object],[object Object],[object Object],[object Object]

Total Cost of Ownership (TCO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost-Based Strategies - Challenges ,[object Object],[object Object],[object Object]

Differentiation-Based Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Differentiation ,[object Object],[object Object],[object Object],[object Object]

Differentiation - Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Narrow or Broad Customer Target? ,[object Object],[object Object],[object Object]

Questions or comments? Thank you!!

References ,[object Object],[object Object],[object Object],[object Object]

Technology and Traditional Sources of Competitive Advantage

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Technology and Traditional Sources of Competitive Advantage

Similar to Technology and Traditional Sources of Competitive Advantage (20)

Recently uploaded

Recently uploaded (20)

Technology and Traditional Sources of Competitive Advantage