This is a presentation I have used as an introduction to creative workshops. It is meant as an open, inspiring encouragement to think big!

1. What is
a good concept?

2. A good concept is…

3. …evident,

4. …yet strange.

5. A good concept is…

6. …received with excitement…
…unaware of its hidden, potent ingredients.

7. It is contagious…
…and lives…

8. …it’s own life…

9. …in our imagination.

10. A good concept…

11. …is something everyone wants,

12. …something everyone
wishes that they could do…

13. …and something we all seek.

14. In a good concept…

15. …we hear an echo from our oldest myths

16. …and we see the outlines
of timeless stories.

17. A good concept…

18. …reminds us of our dreams…

19. …enhances and empowers…

20. …it reflects an image we recognize…

21. …albeit skewed and unexpected…

22. …it invites play

23. …and may challenge you.

24. At it’s core,
a good concept…

25. is about understanding something

26. …immediately

27. concept = grasp
…grasping something immaterial..

28. …and getting excited about the possibilities of that grip!

29. Imagine our world
without these concepts:

30. Democracy

31. Public Library
all knowledge available,
for everyone, for free

33. …and finally, a few classics:

34. It is. Are you?
- the Independent

35. Think Different
- Apple 1997

36. Perception. Reality.
- Rolling Stone, 1985

37. The instrument of the
immortals
- Steinway & Sons, 1919

38. Made by:
!
Tomas Ramberg
Creative Advisor and Art Director
!
with gratitude to all the reproduced images
available on the www.