Toshiba viral pitch by Tom Jobbins, John Reynolds and Elia Bouthor

1. NAKED ON A TRAIN Have you noticed semi-naked
people on the tube recently? Have
TOSHIBA PROMO PITCH you seen their friends in hysterics?
WE LOVE STORIES 2011 They’ve been ‘Tube Racing’. A
game of basic skills, high stakes
and laughter.
TUBE RACE - THE GAME
THE AIM
To put on all your clothes as quickly as possible to avoid embarrassment.
WHAT YOU WILL NEED
An empty underground train carriage, a group of friends, two cameras,
clothes.
THE RULES
• Split into two teams (i.e. girls v boys).
• Start filming.
• Once the tube carriage is empty, remove your clothes.
• Pile the clothes in the middle of the carriage.
• Underwear may be kept on.
• Once the train starts moving the players rush to put on their clothes.
• Distracting the other team and throwing their clothes is permitted.
• When the train stops so must the players.
• Semi-naked players must act normally amongst the commuters.
The winner is the team to put on all of their clothes and sit down.
THE PRIZE
Kudos, embarrassing the others, fun.
The Virals will simply show this game being played. The players will be a
group of friends genuinely having fun, (see storyboards).
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2. NAKED ON A TRAIN
These games will be shot naturally, by the players, making it feel like a real
event. This home-made approach will capture the games sense of play and
spontaneity. It will also add to its viral appeal. The Tube Races will be shot
with Toshiba camcorders. Toshiba advertisements (Toshiba - Innovation is a
journey...) will backdrop the carriages that the games are played.
One player per team will shoot the footage. With two teams there will be two
cameras and two viewpoints. By shooting past and towards each other it
creates a chance for product placement. Both movies will be uploaded onto
video hosting sites alongside each other. One of the teams would have won
victoriously, the other lost, with a slight feeling of embarrassment. Each game
will be shot in one take so the action is full and fluid. The different angles can
be re-watched and compared on You Tube. Multiple virals will be played, shot
and uploaded to help document and promote this new craze.
These playful viral’s will show that there is fun is to be had on every journey
regardless of the destination.
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3. NAKED ON A TRAIN
STORYBOARD
01 02
On a moving train full of commuters..... ..... two teams laugh but look anxious and
competitive.
03 04
The tube slows down. The other commuters exit the train, leaving an
empty carriage.
05 06
The teams run to the middle of the carriage,
unbuttoning there clothes as they move.
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4. 07 08
The teams strip down and drop their clothes in the They look at each other and at the pile of clothes.
middle.
09 10
Someone shouts ‘GO’. Hands frantically grab at the pile of clothes.
11 12
A player takes a big pile of clothes and throws them Laughter and taunts fill the carriage.
in the air.
11 14
People wrestle for there garments Rushing comically.
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5. 15 16
Fighting to win. Desperate not to be last.
17 18
Someone screams ‘STATION!’ The trains slows as Some put on there last garments. Some are less
it approaches the station. fortunate.
19 20
The train stops and the doors open. The The winners are joyous.....
commuters look confused,
21 22
..... as there friends are embarrassed in the aisle ..... ..... and squashed half naked between commuters.
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