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Facts tell.
Stories sell.
I’m not here to sell
the steak. I’m here
to sell the sizzle.
How to Be a Professional Creative Person HappyAwesome.com Slide #A0014
Professional creative person
As Elmer Wheeler said in 1936, "It is the sizzle
that sells the steak and not the cow, although
the cow is, of course, mighty important."

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Facts Tell, Stories Sell

  • 1. Facts tell. Stories sell. I’m not here to sell the steak. I’m here to sell the sizzle. How to Be a Professional Creative Person HappyAwesome.com Slide #A0014 Professional creative person As Elmer Wheeler said in 1936, "It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important."