1. BEE YOU - THE HIVE COLLECTION
Nothing buzzes more sweet than the sight of YEROC honey around your eyes.
IMMEDIATE RELEASE
[April 3, 2015] Once upon a time, five years ago today, the world was plagued by a global recession spreading faster
than an air-born virus. The numbers in poverty and unemployment were breaking statistical records reaching demo-
graphics never thought to experience such fates. Submerging many in financial woes, the country was rising to debt
ceilings drowning them in unexpected slumbers. No one was safe. No one knew how to sustain and maintain in such
a touch-point in time.
Unbothered by the chaotic order of such economical unsound states, a King Bee focused on the expanding globalized
market that welcomed a new age of opportunity. He had the perfect pollination regime that would welcome a grim
world with a sweet aftershock that would revitalize life, while giving the people a little taste of honey by putting
something more sweet in air.
Focused on the innards of his own creative power, the King Bee conjured every bit of strength to construct an ocular
hive, spun around a core of high fashion - a habitat that would have normally been impossible had the King Bee not
been committed to blossoming new destinies not bestowed upon him by the restless outside chatter of society and
media.
Through his juxtaposing tandem of relentless tenacity and a delicate luxuriant penchant for glamorous over-the-top
construction, the King Bee erected the royal YEROC Hive. Through time the beehive has emulsified; burgeoning with
killer fashion bees spreading innovative eyewear, helping all see their own paths to the inner power shining within
them.
At the hub of it all still lies, the King Bee; breeding, expanding, and creating subsequent Yerocian layers of THE HIVE.
The name of that King Bee...
Corey Woods. #thehivecollection
Revolving around being just as you authentically are, YEROC embodies an illimitable belief of individualism. Having graced the faces of
such celebrities as Anna Wintour, Kimora Lee Simmons, Kim Kardashian-West, Kanye West, Beyonce, Rihanna, P. Diddy; YEROC stems
from the philosophy, “if you exist as your natural self, then you become a greater self”. Believing in empowering yourself from within,
YEROC serves as a symbol – a prelude to the endless stories of self discovery and actualization, which represents an ever-changing meta-
morphic vision of life. The creation of YEROC transcends the physical matter of the actual eye wear. It is a physical static symbol of vision
for an enhanced sharper future.
“I have always been a creator. From my inception into this world, I have revolved around my own creative core. The core is comprised of an
eclectic, artistic, imaginative, and productive nucleus that spawns original output. My inspiration to birth a luxury eyewear company comes forth
from an internal deep-leveled well of virtuosity.”
- Corey Woods
YEROC Creator & CEO
P.S. In celebration of five years of expanding decadence, YEROC and Company is beyond buzzed to perform an industry first in luxury
eyewear. YEROC and company will be giving away 500,000 pairs of YEROC eyewear to Yerocians around the globe. How sweet is that? Bee
apart of the experience. Join the hive!!!
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