Not only has TitleCard Capital helped entrepreneurs establish successful businesses, the company has also helped struggling startups gain ground in their industries. While TitleCard Capital has examined a lot of excellent business models and strategies in the past, it is particularly impressed with how business is done in the sports industry.

1. 9/28/2019 Title Card Capital - A look at how marketing affects sports
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2. 9/28/2019 Title Card Capital - A look at how marketing affects sports
https://sites.google.com/view/title-card-capital/blog/a-look-at-how-marketing-affects-sports?authuser=0 2/3
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3. 9/28/2019 Title Card Capital - A look at how marketing affects sports
https://sites.google.com/view/title-card-capital/blog/a-look-at-how-marketing-affects-sports?authuser=0 3/3
Not only has TitleCard Capital helped entrepreneurs establish successful
businesses, the company has also helped struggling startups gain ground in their
industries. While TitleCard Capital has examined a lot of excellent business models
and strategies in the past, it is particularly impressed with how business is done in
the sports industry.
From official sporting competitions being sponsored by global corporations, to
brands being advertised in some of the biggest sports events in the world, to
products being endorsed by the most famous names in sports, TitleCard Capital
sees sports as a huge business opportunity.
Sports marketing in particular has evolved to a point where multi-million dollar
deals have become ordinary. Between sports promotions and product
endorsements, people in charge of sports marketing have made the most out of
today’s media landscape. And the results are staggering.
Sports marketing is a lot like traditional business marketing, with two distinct
differences: sports is universal, and the fan bases are zealous. With marketing
done right (and sports marketing almost always does it right), selling anything
from tickets to sneakers is a walk in the park.
Today, because of the demand of fans of sporting events all over the world, you’d
be hard-pressed to find a high-profile sporting event that isn’t sold out, or famous
sneakers that haven’t doubled in price.
TitleCard Capital cites Michael Jordan’s Air Jordan sneaker series as the perfect
example. Years after the release of the sneakers, they’re still selling like hotcakes.
And that’s how it’ll continue decades into the future.
Private equity firm TitleCard Capital looks for ventures that have successfully
proven their business models. It is also interested in earlier stage growth
businesses where the company can add exceptional value via public relations,
social media, and other strategic marketing mediums. More business-related
reads here.
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