Web 2 0 & Social Media Trends Focus On Blogging (Tin180 Com)


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Web 2 0 & Social Media Trends Focus On Blogging (Tin180 Com)

  1. 1. Presentation by Richard Nacht Founder & CEO Blogging Systems Group Web 2.0 & Social Media Trends: Focus on Blogging
  2. 2. Agenda <ul><li>Overview of blogs </li></ul><ul><li>Demonstration of blog and content creation </li></ul><ul><li>Q & A </li></ul><ul><li>Available post session (11:30 – 12:30) </li></ul>
  3. 3. In a recent study of 1000 online users... <ul><li>100% use email </li></ul><ul><li>63% use blogs </li></ul><ul><li>36% use podcasting </li></ul><ul><li>28% subscribe to RSS feeds </li></ul>
  4. 4. Trends <ul><li>Consumer skepticism and resistance to advertising </li></ul><ul><li>Increasingly the consumer is in control (Consumer Generated Content) </li></ul><ul><li>Internet is fragmenting delivery of media, advertising and marketing </li></ul>
  5. 5. Blogging
  6. 6. Dell Hell
  7. 7. Even Kryptonite no match for CGM
  8. 8. Blogging in the news <ul><li>Merriam-Webster’s word of the year in 2004 </li></ul><ul><ul><li>Defined as: “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer” </li></ul></ul><ul><li>Fortune Magazine (2005) </li></ul><ul><ul><li>Number 1 in it’s “10 Tech Trends to Watch For” </li></ul></ul><ul><li>Making Waves in the Business World </li></ul><ul><ul><li>“ Blogs will change your business” </li></ul></ul><ul><ul><ul><ul><ul><li>Cover of Business Week in May 2005 </li></ul></ul></ul></ul></ul>
  9. 9. How popular is blogging? <ul><li>&quot;New blog creation continues </li></ul><ul><li>to grow. We currently track </li></ul><ul><li>over 100,000 new weblogs </li></ul><ul><li>created every day, which </li></ul><ul><li>means that on average, two </li></ul><ul><li>new weblogs are created </li></ul><ul><li>every second of every day.“ </li></ul><ul><li>David Sifry, CEO, Technorati.com </li></ul>
  10. 11. What makes a blog a blog? <ul><li>Entries arranged chronologically, usually reverse </li></ul><ul><li>Frequent updates </li></ul><ul><li>A real-person (author) – human voice </li></ul><ul><li>Focused on one subject or theme </li></ul><ul><li>Subscribe via RSS </li></ul><ul><li>Interaction (comments & trackbacks) from readers </li></ul>
  11. 12. Anatomy of a blog <ul><li>Blog Title </li></ul><ul><li>Post Title </li></ul><ul><li>Post Date (reverse chronological) </li></ul><ul><li>Blog Post Body </li></ul><ul><li>Comments </li></ul><ul><li>Permalink </li></ul><ul><li>Trackbacks </li></ul><ul><li>Categories </li></ul><ul><li>Archives/Recent Posts </li></ul>
  12. 13. Why are blogs so popular? <ul><li>Talk, discuss, share, connect, create, express </li></ul><ul><li>Create and maintain relationships </li></ul><ul><li>Have a dialogue with like-minded people </li></ul><ul><li>Turn a one-way street into a multi-way ecosystem </li></ul><ul><li>Sponsor communities of interest as the resident expert </li></ul><ul><li>Easy to create, use and update </li></ul>
  13. 14. If you can email, you can post
  14. 15. Communications evolution
  15. 16. Blogging best practices <ul><li>Focus on your core interest area to establish yourself as an expert. </li></ul><ul><li>Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the first time, you’ll have more then one post to share with them. If your blog is rich with information, most likely people will continue to read it. </li></ul><ul><li>Figure out who the A-list bloggers are in your niche and participate on their blog using comments and trackbacks. Links to your blog, outside your blog and within in your blog are all important to search engines. </li></ul><ul><li>Continue to write on target content </li></ul>
  16. 17. Blogging single best practice! <ul><li>Write with others. Participate in a multiple blogger platform or social networking site </li></ul><ul><ul><li>Better for SEO </li></ul></ul><ul><ul><li>Reduces time commitment (more authors, less any one has to write) </li></ul></ul><ul><ul><li>Creates a more compelling, interesting, “sticky” site </li></ul></ul>
  17. 18. Popular blog platforms <ul><li>Blogger: a free blogging platform by Google - www.blogger.com </li></ul><ul><li>Movable Type: paid blogging tool by SixApart - www.movabletype.org </li></ul><ul><li>Typepad: paid blogging tool by SixApart – www.typepad.com </li></ul><ul><li>Wordpress.org/.com: Free. Easy to upload, customize and upgrade </li></ul><ul><li>Blogging Systems Group: Multi-blog social networking platform – www.bloggingsystems.com </li></ul>
  18. 19. RSS <ul><li>RSS - Really Simple Syndication </li></ul><ul><li>Right Spam Solution </li></ul><ul><li>Also called feeds, news feeds, web feeds </li></ul><ul><li>The plumbing of the new Internet (aka Web 2.0) </li></ul><ul><li>Delivers news and content directly to you, in real time, under your full control </li></ul><ul><li>A “perpetual conversation” with the publisher </li></ul>
  19. 20. How RSS works <ul><li>Elements involved: </li></ul><ul><li>RSS reader/aggregator </li></ul><ul><li>RSS feed on blog or website </li></ul><ul><li>Process: </li></ul><ul><li>User subscribes to RSS feed </li></ul><ul><li>RSS reader’s monitor feed for updates </li></ul><ul><li>When new content is available, RSS readers pulls it down to computer and notifies user </li></ul>
  20. 21. Benefits to Publishers <ul><li>RSS is dynamic </li></ul><ul><li>Distributes content to readers </li></ul><ul><li>Bypass spam filters, firewalls </li></ul><ul><li>Can be additional channel to touch readers </li></ul><ul><li>Saves time </li></ul>
  21. 22. Podcasting iPod + Broadcasting = “Podcasting” <ul><li>Over one million video podcasts downloaded within the first ten days. </li></ul><ul><li>Apple </li></ul>
  22. 23. What is podcasting? <ul><li>Podcasting is audio programming distributed through the internet (RSS) and played on a computer or any portable digital player </li></ul><ul><ul><li>Less than 3 years old </li></ul></ul><ul><ul><li>Asynchronous, time-shifted (not real-time; prerecorded) </li></ul></ul><ul><ul><li>MP3 is the most common format </li></ul></ul><ul><ul><li>Can be music, spoken word, or a combination of both </li></ul></ul><ul><ul><li>Over 10,000 Podcasts currently in existence </li></ul></ul>
  23. 24. Why podcasting? <ul><li>Ability to talk directly to a niche, disparate audience motivated to opt in </li></ul><ul><li>Gather an audience over time via on-demand content </li></ul><ul><li>No geographical boundaries </li></ul><ul><li>Time-shifted consumption capabilities </li></ul><ul><li>Alternative, supplemental means for traditional content </li></ul><ul><li>Sole means for original content </li></ul>
  24. 25. NPR
  25. 26. Wall Street Journal
  26. 27. Companies launching podcasts <ul><li>Purina </li></ul><ul><li>CBS </li></ul><ul><li>NPR </li></ul><ul><li>Sirius </li></ul><ul><li>Rush Limbaugh </li></ul><ul><li>ESPN </li></ul><ul><li>ABC News </li></ul><ul><li>NBC News </li></ul><ul><li>TV Guide </li></ul><ul><li>Sundance </li></ul><ul><li>General Motors </li></ul><ul><li>Yahoo </li></ul><ul><li>Newsweek </li></ul><ul><li>Forbes </li></ul><ul><li>Washington Post </li></ul><ul><li>Denver Post </li></ul><ul><li>Seattle Post </li></ul><ul><li>San Francisco Chronicle </li></ul><ul><li>Disney </li></ul><ul><li>Warner Bros. Pictures </li></ul><ul><li>Ford </li></ul><ul><li>BBC </li></ul>
  27. 28. Podcasting best practices <ul><li>Know your audience / target market </li></ul><ul><li>Be organized, have an outline to keep the show on topic </li></ul><ul><li>Edit show for content, quality and length </li></ul><ul><li>Deliver valuable, informative, engaging and entertaining content to your listeners that they can't get from any other media </li></ul><ul><li>Ensure good quality audio by using proper recording hardware and software </li></ul><ul><li>Provide show notes for listeners to review content of the show before and while they listen to the podcast </li></ul>
  28. 29. Start your conversation today! <ul><li>Richard Nacht </li></ul><ul><ul><li>Phone: (609) 203-3300 </li></ul></ul><ul><ul><li>Email: richard@bloggingsystems.com </li></ul></ul>