2. To get your business noticed today is especially difficult.
There is so much competition and trying to be seen can
be frustrating. However, there is one marketing tool that
stands the test of time and that's the business
promotional product. Having the right item can bring
customers looking for your service or product.
3. Everyone knows to develop good marketing collateral
pieces, have a solid website, and offer a great product or
service, but you can also use a unique promo piece to
bring a client to your door. Free is a universal wonderful
gift. When you offer free items to people then you are
sowing the seed for them to recall you when they have
need of your services.
4. What you want to spend on these items is completely us
to you and your budget. Whether you give away
expensive director's chairs, wine totes, or good quality
sweatshirts or keep with simplicity and basic, what you
pick to share your brand name can be very powerful.
Check out promotional advertising companies to see
what they offer and get quotes to see what your budget
can afford you.
5. What you want to do is have a product that is not only
original but that speaks to what your company does. If
you have a tech company, maybe you want to go a
traditional route and give out USB ports with your
company's name. Chances are the tech people will use
that giveaway a lot and your name will be right there.
6. However, if as a tech company you wanted to be
creative and still have an item that was well used, you
could try giving them a travel mug for coffee. You know
that techies love their coffee and will be using that mug
multiple times a day. This allows that not only are they
seeing the mug when they fill their coffee up, but they
leave it on their desk for others to notice too. That
means your company and its service or products will be
the first that comes to their mind when they need you.
7. The correctly chosen marketing piece does something
very important. It subconsciously keeps your product,
goods, or services in a potential client's mind. It is said
that people have to see things seven times before they
will purchase something. With promotional items you
are allowing for constant brand recognition to occur and
then when they need you, they will call.
8. But while something commonplace can work as a
giveaway, originality is also a good selling tool. If you use
your imagination when picking your promo you can also
make an impression on the person who might be your
client. Think of something fresh but still desirable like
ear buds, mouse pads, gumball machines, or even
mobile device holders. Something needed but not the
typical promotional gift will be appreciated and make an
impact on a potential user of your service or product.
9. Even though you want to be original when developing
your items, remember the real reason for having them is
to keep your company, your product or service, and you
in the possible customer's mind. So even thought post-
its, mugs, notepads, and pens may be commonplace,
they can also be a constant reminder of your company
and that makes them a strong marketing tool.
10. Once you have the right business promotional product,
you want to get it into the right hands. Attend meetings,
events, conferences, and trade shows where your
clientele frequent. That way the money you've spent on
the marketing tools is not wasted and you are sending
your brand into the hands of potential consumers of
your company.
