2. MISSION
SMARTY PANTS water’s mission is to promote the consumption
of pure, clean water and a love for knowledge among children.
We aim to cut through the constant barrage of flashy sugary
drinks all vying for children’s attention and provide them with
a smarter, healthier alternative. Healthy doesn’t have to be
boring; we aim to educate and entertain while ensuring that
children remain hydrated.
Pure Natural Spring Water,
Fun Eye-Catching Characters,
Interesting Fun Facts.

3. OBJECTIVE
SMARTY PANTS water aims to be an active
contributor in your child’s development.
We want to teach children the importance
of making healthy choices and the need to
stay hydrated while highlighting its link to
children’s capacity to effectively take part
in their education.
SMARTY PANTS water strives to become a
household name synonymous with healthy
living and promoting the love for education,
one bottle at a time!

4. ABOUT
SMARTY PANTS water was
created to accomplish two goals:
1. To make water more
enticing for children.
2. To spark children’s
imaginations and
create excitement
around education.
Did you know that more than half of children between the ages of 3
to 13 years old are not adequately hydrated throughout the day? This
is significant for many obvious reasons but a fact that isn’t discussed
too often is that dehydration decreases children’s abilities to learn. In
other words, a child who is well hydrated is a child who has a greater
potential to be an effective learner. SMARTY PANTS water is the only
bottled-water company to highlight the importance of this relationship.
Each SMARTY PANTS water bottle contains 360 ml of fresh, natural,
spring water and a special fun fact which gives children a small
dose of knowledge; we call it our “bottle of knowledge”.
We at SMARTY PANTS water understand that the best way to teach
a child is to present them with knowledge in a fun and engaging way.
This is why we make it a point to use bright, fun colours and visually
captivating characters to help us deliver a quick and refreshing dose
of knowledge to every SMARTY PANTS child all while keeping them
hydrated throughout the day.
A hydrated
learner is
an effective
and engaged
learner.
Our bottles are designed to fit into all lunch bags
and are easy to handle for even the smallest learner;
we make education fun and convenient.
SMARTY PANTS water is more than just bottled water.
SMARTY PANTS water is a child’s source for better
health and a more enjoyable educational experience!

5. Water is essential for a healthy brain in developing children. In fact, our brain is up
to 85% water; not drinking enough water can have serious consequences for brain
health and learning ability. Young children must be hydrated at all times during their
development years.
A drop in as little as 1-2% of fluid levels can result in slower processing speeds, impaired
short-term memory, and difficulties in focus. By the time a child feels thirsty, there can
be an up to 2% water loss, which is as much of a 10% cognitive decline!
HYDRATION &
CHILD DEVELOPMENT

6. PRODUCT
Our 360 ml square-shaped
bottles are uniquely designed
for children. This is in response
to the unappealing, larger, round
500 ml bottles which don’t fit
inside the average lunchbox and
are often difficult to manage for
small children.
Our water is sourced from a
spring located in the Appalachian
Mountains, one of the purest and
cleanest springs in Canada. Our
spring water is certified by Health
Canada as a naturally alkaline
spring water source.

7. MORE THAN
BOTTLED WATER
On any given day, our kids are bombarded by hundreds of
different shows, commercials, video games, app downloads all
vying for their attention. If they aren’t entertained quickly then
it’s on to the next contender waiting in line. Sad to say but this
has led to our children developing very short attention spans.
Understanding this reality, SMARTY PANTS water has developed
our “bottles of knowledge” in a way that delivers a quick fun fact
without taking up too much of their time. We’ve tried to ensure
that children are engaged long enough to learn new information
by pairing fun, informative, facts with loveable characters to keep
them entertained. Our facts are a fun way to explore science,
mathematics, technology, history, geography, literacy and more.
Our goal is to present children with fun facts that spark their
imaginations and encourage them to seek out more knowledge.

8. Here at SMARTY PANTS water we are full believers in the philosophy that it takes
a village to raise a child. We would love to be a part of your child’s upbringing!
We promise to deliver creative, fun, and healthy products for OUR children.
Together, we will ensure that our children understand the importance of making
healthier choices while learning fun and interesting facts along the way!
OUR PLEDGE

9. DISTRIBUTION CONTACT
SMARTY PANTS water®
is available
for purchase in stores.
For location information visit us at:
www.smartypantswater.com
info@smartypantswater.com
/smartypantswater
/smartypantswater
/smartywater