2.  President: Kimora Lee Simmons-Sep 2011
 Founded: March 2010
 Founders: Don Ressler and Adam
Goldenberg
 Website: Just Fab.Com
 Available in Spain/ France/ U.S.
 Just Fab Kids- Launched
Jan 2013

4.  Jenna Dewan

5.  Christina Milian

6.  Adrienne Bailon

8.  https://www.youtube.com/watch?v=4M
SEdJZnORI

10.  Step 1: Take a Short Style Quiz- Creating
your style profile
 Step 2:Get a Personalized Boutique- Your
own special selection of shoes,
handbags, etc.
 Step 3: Shop and become a VIP
Member- VIPs enjoy exclusive member-
only prices, with styles from only $39.95.
Plus, returns are easy and shipping is free
on all orders over $39!

11.  Monthly Personalized Boutique-On the 1st of
every month, you'll get a new selection of styles in your private online
boutique.
 Shop or "Skip" the Month- If you need more time to shop
or have decided not to purchase, click the "Skip The Month" button in your boutique by
the 5th of each month and you won't be charged.
 VIP Member Credits- If you don't shop or "Skip" by the 5th of
each month, your credit card will be charged $39.95 for one member credit. Your
rollover member credit goes into your account to spend or save.
 Cancel Any Time- If you're not completely satisfied with your VIP
membership, you can cancel it at any time by calling the Member Services Team
at (866) 337-0906.

12.  Styles From $39.95-VIPs enjoy exclusive, member-only pricing on all
full-priced styles.
 Free Shipping. Free Exchanges- Free shipping on all
the orders over $39. Exchanges are free, and returns are always easy.
 Exclusive. Deals-Private sales, special collections and fabulous
events.

13.  JESSICA PASTER- JustFab Chief Stylist,
Celebrity Stylist
 MARISSA RUBIN- Sr. Editor, People
StyleWatch
 RACHEL ZALIS- Stylist, Fashion
Correspondent

15.  1. Style Quiz
 2. Fab Shop
 3. Shop!
VIP Membership Perks:
First outfit $15 plus FREE shipping
Save up to 50% OFF retail prices
-Exclusive VIP pricing
-Personalized outfit picks
-Earn FabKids reward points
-Cancel at any time

17.  2 WAYS TO SHOP
1. Take a quick lifestyle quiz
2. Fabletics suggest a look for you
 Check out as a regular member
 Choose VIP Membership

19.  Kimora Lee Simmons- Reality TV Show
 Purpose: featured JustFab president and
creative director Kimora Lee Simmons.
It’s a “day in the life” type of reality show
focusing on Simmons’ role at JustFab.

20.  Fashion conscious shoppers age 18-49-
Just Fab
 Kids- Just Fab Kids
 Athletes/ Women who like to workout-
Fabletics

21.  VIP Membership- Just Fab Business Model
 Description: If you don't shop or "Skip" by
the 5th of each month, your credit card
will be charged $39.95 for one member
credit. Your rollover member credit goes
into your account to spend or save.
 Problem With this??

22.  2013- $40 million investment
 So Far- raised more than $150 million in
venture capital.
 2014- Raised $85 Million in funding
-The pitch: you can get a pair of high
quality boots for just $40!
-The reality: you'll be charged $40 every
subsequent month whether you want more
boots or not

23.  Strength: Great Deals- Buy one get one
free, Cute boots, shoes and handbags,
Personalized Boutique, Receive new
shoes monthly
 Weakness- VIP Membership Program-
Payment taken right out of account
monthly if you do not opt out by the 5th

24.  EXPAND!!
-Build an actual Just Fab boutique-Test Run
-Place: Los Angles/New York
-Same prices
-Same great deals on shoes
-Sections in store- Just Fab/Just Fab Kids/
Fabletics
From this…..

25.  How do you all feel about the VIP
Membership status- Automatically taking
payment from account?
 Would you shop at JustFab.com? Why or
Why not?