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Go-To-Market
Strategy
Here's how to do it like a pro
Blueprint, guide
Go-To-Market, GTM Strategy is a
Introducing new products, brands or
both to the people for the first time and
nail it. It's a guide to nailing it in one
single shot.
TheOceanElevenway
It's like pulling a big heist
and get away with it successfully.
The end game
Step one, grasp the whole picture of our
offer, understand it deeply then work
backwards. It should begin with
things to prepare in
making the GTM
strategy impactful
10
Target audience
Deep understanding of the
Their life, habit
Deep understanding of
Their problems
Deep understanding of
Their need
Deep understanding of
Their hangout
places, where their
eyeballs at
Deep understanding of
Buying journey
Draft the potential
Gap
Understand, analyse the
Offers
Match the gap with our
Phases
After that, cut them into
Benchmarking
Then, validate the work via
Storytelling structure
And finally, the
elements to have in
the GTM strategy
11
Gap vs Offers
To ensure the product will serve the gap
better. People will perceive better value
this way.
Documentations,
processes
Self-explained, crystal-clear
documentations and processes to ease
the customers.
Pricing, bundling
The right strategy will ease the conversion.
Pre-purchase,
CTA journey
Create, ease the journey for the
conversion to happen.
During the purchase,
CTA journey
Create, ease the journey during the
purchase, download or subscribe is on-
going.
Post-purchase,
CTA journey
Come up with the journey after the purchase,
download or subscribe is completed.
Payment mechanism
Identify the right payment platforms,
mechanism and other financial-related
documentations.
Support, inquiry and
feedback
Prepare the mechanism for customers to
share input for improvements.
Validation,
benchmarking
Validate all these elements with larger,
established brands who've done it.
Storytelling
Making the people see what we see in
the brand and products being offered.
Acquire info
Encourage customers, potential
customers to leave their email address at
least for future correspondence.
How To Create The Go-To-Market Strategy Like A Pro

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How To Create The Go-To-Market Strategy Like A Pro