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Covers basics of using online resources to research career opportunities and present yourself effectively in electronic settings.

Published in: Economy & Finance, Technology
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  1. 1. Career Search Essentials Thursday, June 26, 2008 <ul><li>by Jenna Venker Weidenbenner, MLIS, MAT The Career Center | 715 S. Wright St 217-333-0395 work | 217-778-4963 cell </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> Windows Live ID: [email_address] </li></ul><ul><li>Facebook: </li></ul><ul><li> </li></ul>
  2. 3. Career Development & Self-Assessment: Career Assessment Fundamentals Holland’s Codes (correspond to results from Strong Interest Inventory; offer descriptions of personality characteristics, codes map to possible jobs/occupations in The Dictionary of Occupational Titles ) Realistic Investigative Artistic Social Enterprising Conventional (Holland Code Quiz online – Rogue Community College) Career Assessments on the Internet Career Information Systems (take values/skills/interest assessments plus get info on wages, education requirements and job duties for nearly 500 occupations; also, get help with resumes and find potential employers Keirsey Temperament Web Site (gives Myers-Briggs results, focuses on work environment; for more about Myers-Briggs, see: ) Career Mapp Assessment (identifies interests and talents related to occupations, provides report with suggestions for resume statements, generates top occupation matches and links to O*Net)
  3. 4. Researching Career Opportunities: <ul><ul><li>How do you research career opportunities? </li></ul></ul><ul><ul><li>Bigger picture </li></ul></ul><ul><ul><li>Build competencies </li></ul></ul><ul><ul><li>Responsible, targeted approach </li></ul></ul><ul><ul><li>Respect good communication skills </li></ul></ul><ul><li>When do you research career opportunities? </li></ul><ul><li>Exploring career paths </li></ul><ul><li>Building career networks </li></ul><ul><li>Finding internships </li></ul><ul><li>Writing cover letters </li></ul><ul><li>Locating job openings </li></ul><ul><li>Preparing for interviews </li></ul>
  4. 5. Researching Corporations and Non-Profits <ul><li>Careers & Companies </li></ul><ul><li>Hoover’s </li></ul><ul><li> -- get background information on companies, incl. industry overviews, competitors . . . </li></ul><ul><li>Reuters </li></ul><ul><li> -- latest world/business news, set news feeds for up-to-date info </li></ul><ul><li>Job Searching – boards, associations, ethnic or industry-specific </li></ul>
  5. 6. Researching Corporations and Non-Profits <ul><li>Non-Profit Organizations </li></ul><ul><li>● Guidestar </li></ul><ul><li> – organization dossiers </li></ul><ul><li>● Idealist </li></ul><ul><li> – organization dossiers, search for jobs, search by area of focus </li></ul><ul><li>● Better Business Bureau’s Philanthropic Advisory Service </li></ul><ul><li> - fund raising reports, organizational dossiers </li></ul>
  6. 7. Basic Information ● address and contact information ● locations, branches, divisions ● nature of the business ● products, services, etc. ● names of corporate officers ● staff size ● stock exchange symbol ● financial information: sales, profit ability, efficiency ● competitive strength- rank of company in industry ● officer bios ● company history ● new developments: products, mergers
  7. 8. <ul><li>Additional Information </li></ul><ul><li>names of company employees </li></ul><ul><li>names of notable figures </li></ul><ul><li>Important events </li></ul><ul><li>mindful of patterns </li></ul><ul><li>transparency – read blogs for insight into corporate values and culture </li></ul>
  8. 9. Tutorials on Conducting Company Research <ul><li>OhioLINK: </li></ul><ul><li>Industry Research Desk: search.htm </li></ul>
  9. 10. <ul><li>Transparency </li></ul><ul><ul><li>(know what businesses do) </li></ul></ul><ul><ul><li>Everything is a business, even non-profits </li></ul></ul><ul><ul><li>Find more resources for job leads, there’s so much more than monster </li></ul></ul><ul><ul><li>You should want to contribute to the company for which you work </li></ul></ul>
  10. 11. <ul><li>Transparency </li></ul><ul><ul><li>businesses for social responsibility </li></ul></ul><ul><ul><li> </li></ul></ul>
  11. 12. Online Job Search <ul><li>Social Media & Online Resources: </li></ul><ul><ul><li>Choose the Right Tools </li></ul></ul><ul><li>Digital Persona: </li></ul><ul><ul><li>First Impressions Last Forever </li></ul></ul><ul><li>Electronic Correspondence: </li></ul><ul><ul><li>You Are What you Email </li></ul></ul>
  12. 13. Searching for Positions <ul><li>The Lazy Way: job boards, company websites, professional associations </li></ul><ul><li>Pros = doesn’t take too much time to post a resume, easy to find, company websites have good info, professional associations are good for networking </li></ul><ul><li>Cons = more job hunters using boards than employers, boards not always updated often, not active and personal </li></ul>
  13. 14. Searching for Positions – cont’d <ul><li>The Great Way: organizational listservs, online journals, company blogs, company podcasts, yahoo/google groups </li></ul><ul><li>Pros = network through listservs and groups, new ideas from journals and podcasts, get foot in door through posts to blogs and groups </li></ul><ul><li>Cons = takes more time, can damage credibility if posts aren’t professional </li></ul>
  14. 15. Searching for Positions – cont’d <ul><li>The Creative Way: professional digital portfolios, online social/professional networking, professional personal blogs, wikis, RSS readers </li></ul><ul><li>Pros = demonstrate your skills, make contacts, stay up-to-date professionally, show tech savvy </li></ul><ul><li>Cons = TMI (remove or limit personal info, photos, anything that can be used to discriminate) </li></ul>
  15. 16. Make Contact! Remember: People still like personal contact – many workers age 30+ prefer phone calls to electronic connections.
  16. 17. How do you want the world to see you?
  17. 18. Can you live with what you’re putting online?
  18. 19. Online Tools <ul><li>Social Networking Sites </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Virtual Worlds/MMOGs </li></ul><ul><li>Chat Rooms </li></ul><ul><li>Dating Sites </li></ul><ul><li>Picture Sharing </li></ul><ul><li>More … </li></ul>
  19. 20. Examples of Social Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Dodgeball </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 21. Example Sites Continued <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  21. 22. Privacy/Security Concerns <ul><li>TMI – too much information (e.g., personal details) </li></ul><ul><li>Potential for harm (e.g., stalking, identity theft) </li></ul><ul><li>Conflicting identities in different media </li></ul><ul><li>Discrimination (on basis of photo, age, gender, race, religion, politics, sexual orientation, etc.) </li></ul>
  22. 23. Be Cautious “ You have no control over what other people write about you and what people choose to say.” Larry Rose – Me, MySpace, and I: Parenting the Next Generation “… and what people do with your content.” – Vic Massaglia, Careers 2008
  23. 24. An ounce of prevention . . . <ul><li>Be aware of your online persona and what you share with others </li></ul><ul><ul><li>Google yourself – what comes up? </li></ul></ul><ul><ul><li>Google alerts </li></ul></ul><ul><ul><li>Search blogs for yourself </li></ul></ul><ul><ul><ul><li>Technorati </li></ul></ul></ul><ul><ul><ul><li>Ice Rocket </li></ul></ul></ul><ul><ul><ul><li>Google Blog Search </li></ul></ul></ul><ul><ul><ul><li>Zuula </li></ul></ul></ul>
  24. 25. … is worth 2 pounds of cure! <ul><li>Think about your purpose before participating (Remember: nothing is private!) </li></ul><ul><li>Privacy controls/policies </li></ul><ul><li>You’re chosen by the company you keep </li></ul><ul><li>Think before you post (Employer/Grandparent/Headline tests) </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Private </li></ul></ul><ul><ul><li>Public </li></ul></ul>
  25. 26. <ul><li>What will everyone see? </li></ul>
  26. 27. Dealing with Digital Dirt <ul><li>Go directly to the source and negotiate </li></ul><ul><li>Digital Millennium Copyright Act/rights </li></ul><ul><li>General Persona ( </li></ul><ul><li>Identity Theft (;;; </li></ul><ul><li>Credit Check ( </li></ul>
  27. 28. Seed Google with Good Stuff
  28. 29. Social Networks & Creative Uses <ul><li>Twitter/Message Dance -- resume </li></ul><ul><li>Facebook job applications – Jobster, etc. </li></ul><ul><li>LibraryThing </li></ul><ul><li>Facebook Applications ( ) </li></ul>
  29. 30. Social Media: The Tools <ul><li>General interest job boards </li></ul><ul><li>Company websites </li></ul><ul><li>Professional organizations </li></ul><ul><li>Google/yahoo groups </li></ul><ul><li>Company podcasts </li></ul><ul><li>Company blogs </li></ul><ul><li>Organizational listservs </li></ul><ul><li>Online journals </li></ul><ul><li>Personal digital portfolio </li></ul><ul><li>Personal blog </li></ul><ul><li>Social networking sites=Facebook, Friendster, MySpace, Beebo, Plaxo </li></ul><ul><li>Professional networking sites = LinkedIn, Orkut, Hi5, Ryze </li></ul><ul><li>RSS readers </li></ul><ul><li>Wikis </li></ul><ul><li>“ Narcisurfing” = , , </li></ul><ul><li> html </li></ul><ul><li>“ Digital dirt/tattoo” = </li></ul><ul><li> </li></ul><ul><li>Identity Theft =,, </li></ul>
  30. 31. What Are You Saying? <ul><li>Electronic Resumes/Cover Letters </li></ul><ul><li>Digital Portfolios </li></ul><ul><li>Professional Blogs </li></ul><ul><li>Emails </li></ul><ul><li>Telephone Interviews </li></ul>
  31. 32. Resumes & Cover Letters <ul><li>Through a website – plain text resume, cover letter if possible; always follow directions </li></ul><ul><li>Email – attachment of cover letter and resume with professional filenames (lastnamefirstname.doc), compatible software, short email with contact info </li></ul><ul><li>Scannable resume – remove all formatting, can exceed 1 page, use keywords and nouns </li></ul><ul><li>Remember: Get your resume reviewed before submitting – even a friend’s objective eyes will be better than missing a typo! </li></ul><ul><li>Online samples/templates: </li></ul><ul><li> (very simple) </li></ul><ul><li> </li></ul>
  32. 33. Digital Portfolios <ul><li>Professional but basic – not flashy </li></ul><ul><li>Links to previous employers, work samples </li></ul><ul><li>Don’t reveal too much info – age, gender, marital status, religion, political beliefs, anything controversial or personal (also a consideration for social networking sites) </li></ul><ul><li>Skip the personal photo (invites discrimination) </li></ul>
  33. 34. Professional Blogs <ul><li>Be creative and professional </li></ul><ul><li>Write on an area of knowledge/expertise, incl. hobbies/interests (if done in professional manner) </li></ul><ul><li>Demonstrate interests and skills, showcase abilities in area seeking job </li></ul><ul><li>Network with other bloggers </li></ul>
  34. 35. Emails <ul><li>Professional email address – not [email_address] </li></ul><ul><li>Be polite, concise </li></ul><ul><li>When sending attachments, ask permission first; give description, use subject line, run antivirus </li></ul><ul><li>Always include your contact information in body of email – give employer means to contact you </li></ul><ul><li>Email gets lost in cyberspace – don’t always count on it </li></ul><ul><li>Email can get spoofed; beware </li></ul>
  35. 36. Telephone Contacts <ul><li>When You Make the Call </li></ul><ul><li>Ask if it’s convenient </li></ul><ul><li>Use landline, if possible </li></ul><ul><li>Speak clearly </li></ul><ul><li>Minimize background noise, distractions </li></ul><ul><li>Keep a “smile” in your voice </li></ul><ul><li>Keep conversation brief and focused, don’t ramble </li></ul><ul><li>Leave succinct messages with contact info </li></ul><ul><li>Be polite, say thank you at end </li></ul><ul><li>When They Call You </li></ul><ul><li>Try to schedule time </li></ul><ul><li>Be prepared with paper, pen, water </li></ul><ul><li>Get names, contact info </li></ul><ul><li>Be in quiet space, no interruptions </li></ul><ul><li>Use landline, if possible </li></ul><ul><li>Remain standing to stay focused, energetic </li></ul><ul><li>Have questions ready </li></ul><ul><li>Be polite, say thank you at end </li></ul>