Company Snapshot:
•
Established 2016
•
Driven by dedicated team with deep expertise
•
Supported by high stake investment advisory committee, each with 20+ years experience
•
Powered by proven operational platform with fully-integrated lead generation strategy
Ensure the security of your HCL environment by applying the Zero Trust princi...
Company Presentation pi 2023 09.pdf
1. A Hidden FinTech Champion
Your Regulated
Maketplace for
Digital Financing
2. PiHub is the Regulated Marketplace for Digital Financing
Company Snapshot:
• Established 2016
• Driven by dedicated team with deep expertise
• Supported by high stake investment advisory
committee, each with 20+ years experience
• Powered by proven operational platform with
fully-integrated lead generation strategy
Successfully financed projects
totaling over €125 M
We Finance German-Based SME Projects
Pillar 1 Pillar 2
To date, PiHub has focused on 2 primary business
lines:
Our Business Pillars
• All Sectors
• Automated
Loan up to
€5M
• Real Estate
• Infrastructure
• Project Financing
Financing from
€20M
Structured Finance
Analogue & Tailor-Made
Flow Business
Digital & Standard
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3. Client Profile
Developer Size: Mid
Total Cost: Projects from €15M total cost
Location: Operating in suburban and
rural areas (no high street)
Type: Family business operating for
10+ years
Financing Needs:
• Capital need for equity substitute,
equity release or bridge financing
• Up to €5M or from €15M
"It is a pleasure for us to
finance with you every
time. The implementation
is uncomplicated"
Property Developer,
Berlin
"Thanks to the speedy
implementation of bridge
financing by PiHub, we were
able to complete and hand
over our project on time"
Developer,
North-Rhine-Westphalia
"Since we started working
with PiHub, our total assets
have grown from €20M
to over €100M"
Family Business,
Hamburg
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4. Digital Pipeline
~60K*
Clicks on the website
per month
1,149* ~10 1.5B
Impressions per month
on the website
Financing requests
per week
Financing requests
in 2022
€125M
In nominal financing
arranged
(*) May 2023
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25% Inbound:
Webads
Generated through
targeted digital
campaigns (Google)
Generated through
professional network and
customer recommendations
25%
Inbound:
Recommendations
Generated through email campaign
activity
• Target 40+ projects/week
• Total project volume up to
€100M
• Direct client approach with
• Individualized financing offers
50% Outbound:
Marketing
MARKETING
BOOST
Lead Generation
Strategy
Proven Pipeline
Our integrated lead generation
strategy provides a continuous
flow of high-quality real estate
and infrastructure project
prospects.
5. OPPORTUNITY:
Capturing a Market Shift
PiHub has identified 3 major market trends
that, together, present a substantial
opportunity:
1. Higher interest rates and evolving
regulation frameworks are increasing the
costs of equity
2. More stringent lending criteria from banks
toward SME projects are raising need for
alternative mezzanine and bridge
financing options
3. Growing demand in real estate
construction - especially residential and
senior living facilities - for mezzanine and
bridge financing specifically*
(*) Based on internal data
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*own data
6. Served on the LBB Board of
Management from 2001 to 2015
and led the capital markets
business. Successfully
repositioned bank for long-term
success, improving profitability
and sustainability.
Has an economics degree from the
University of Hamburg. Harvard
Business School graduate.
Serge Demolière
Chairman of the Strategic Board
10 years in developing and
operating platform solutions.
Founded Diagonal.Software GmbH
in Darmstadt, focusing on IT
solutions. Previously research
officer at Darmstadt University of
Applied Sciences.
Holds an MSc. in Computer
Science, the University of Applied.
Maximilian Madl
CIO
25 years in capital markets, asset
management, sales, and investor
relations. Currently Managing
Director at SIA GmbH. Held senior
positions at FoxRock Family Office,
Allianz Asset Management,
cominvest, and DEPFA Bank plc.
Also worked as an Equity analyst at
Deutsche Bank and LGT Bank.
Business graduate, University of
Osnabrück.
Hanno Strube
Partner
20 years in finance and corporate
investments. Developed business
areas at Commerzbank and
Dresdner Kleinwort Benson in
Corporates and Markets.
BA in Economics, Frankfurt School
of Finance. MBA, Kellogg School of
Management and WHU School of
Management
Thomas Roell
Founder and Managing Director
Our Leadership
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7. Case Study - Schwerin
Project developer had developed a campus concept with mixed use of office, residential and
senior housing. Because of the location it proved difficult to arrange a real estate mezzanine
financing. Our repositioning into infrastructure made a whole loan possible.
Strong asset value long
term rental contracts in
place
Mixed building plus extended personal
securities
Loan Amount €42.0M
Market Value €49.M
First Lien €42.0M
Interest Rate: > 7% p.a.
Whole Loan for the
Project
Strong management with
high execution capabilities
• Diversified business model in
Real Estate Development and
Operation and Renewable
Energy
• Offices in Hamburg
and Berlin
• Operational since 2010
• Asset ownership over
€200M
Corporate Profile
Several transaction
with this client in past
3 years
• Long term rental contracts for
most part of the project with
strong tenants
• Located on a strategically
connection between Germany
and Scandinavia
• Construction already started with
tight deadlines
About the Project
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8. Case Study - Frankfurt
The project developer had already successfully obtained a first lien bank financing. In addition to owner’s
equity, he needed an equity surrogate with mezzanine capital to meet the pay-out requirements of the
bank loan
Some units have
already been sold
27 Apartments in
3 Residential Buildings
Investment €13.5M
Bank Financing €12.15M
Equity. €1.35M
Mezzanine €1.00M
Construction Start. Q2 2022
Completion Q1 2024
Project Margin over 15%
Real Estate Project in
Frankfurt am Main
Own portfolio of
developed projects
• Family Business
• 10 Year Track Record
• More than 10 Projects
successfully developed
Developer Profile
Development
within budget
• Residential building in suburban
Frankfurt
• 30% Apartments already been
sold
• Reasonable pricing of exit
• Middle class building with high
quality
About the Project
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9. Case Study - Dusseldorf
Project developer had prepared building request based on permit after paragraph 34 German building law.
Capital need for acquisition of land, preparative work and complexity in ownership structure called for an
alternative financing
LOI with an institutional
investor to whom he
previously exited
Assisted living for dementia
patients
Investment € 16.3 Million
Bank Financing € 1.9 Million
Equity. € 1.2 Million
Construction Start Q 2021
Completion Q2 2023
Project Margin over 15%
Real Estate Project
near Dusseldorf
Specialized in senior
and student housing
• Operating in North-
Rhine-Westphalia and Berlin
• Offices in Berlin and
North-Rhine-Westphalia
• Operational since 1974
• About €650 M projects
successfully developed
since 2000
Developer Profile
Meanwhile
successfully
completed
• The project is a specialized home
for people with dementia, who
get specialized treatment
supporting their development
• Total cost of the project is €16M,
and is being finalized in 2023
• Project was obtained via our
GoogleAds campaign
About the Project
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10. SDG and ESG Goals
According to a research made by Purprofile
amongst asset managers in the European market
noticed a rise of 56% increase in their commercial
and residential property values.
Between 2019 and 2021, the European fund
industry witnessed a significant surge in ESG- and
SDG-guided financial investments. This shift reflects
the recognition of sustainable investing's potential
for positive impact and financial returns, fueled by
changing investor preferences and the pursuit of
responsible value creation.
PiHub is raising a €25M pipeline to be
financed by the end of Q3 2023
SDG goals addressing into financing
Integrating SDGs into Financing
Screening and selecting projects aligned
with our SDG goals Conducting rigorous
due diligence to assess environmental
and social impacts Engaging stakeholders
and promoting collaboration to maximize
SDG contributions
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11. Contact Phone
+49 69 138 281 40
E-Mail
info@pihub-pi.com
PiHub Private Investments GmbH
Wilhelm-Leuschner-Strasse 13
60329 Frankfurt am Main
Mobile
+49 172 694 5019
Web
www.pihub-pi.com
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12. Disclaimer
Legal Notice
This document is confidential and was drafted by piHub Private Investments GmbH (“piHub”) solely for the purpose of discussion for professional market participants. This
document and its content is the intellectual property of piHub and may not be reproduced or distributed in any other way, either directly or indirectly, in whole or in part,
without its written consent.
The information set out below is not intended to be exhaustive. The addressee cannot assume that this information will be updated or that any errors will be subsequently
corrected. In addition, the information contained is provisional and can change at any time without notice. Unless otherwise noted, the information is current on the day
the presentation was viewed. This document does not constitute an offer to enter into a transaction with piHub or a partner, or to make an investment. Furthermore, it
does not constitute advice. This document does not constitute an offer to buy or a solicitation of buyers for an investment for any legal entity.
Any investment examples or references herein are provided for illustration purposes only. There is no assurance that such an investment or comparable investments will
be available in the future or that piHub will be able to offer such investments or that business deals in such investments will be possible.
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