2. In China for many years,
The INCEPTION team guides and fortifies
companies
that want to implant and develop there. Crack the codes
Master the networks
Unlock the culture…
The three keys to harmony
and success
3. THE 3 PHASES OF INCEPTION
DEVELOP
Relationships with
Authorities and
Regulatory Assistance
Strategic Surveillance
and Market Research
Brand Positioning
UNDERSTAND
Political and
International
Challenges
The Business
Environment
Bicultural Management
COMMUNICATE
Institutional
Communication
Internal
Communication
Crisis
Communication
OUR SERVICES
4. UNDERSTAND
CHINA WITHOUT A FILTER
THE THREE PHASES OF INCEPTION
REALIZE YOUR IMPLANTATION AND DEVELOPMENT
UNDERSTAND THE POLITICAL CHALLENGES
China has growth ambitions driven by two plans: China
2025 and Belt & Road
The principles of a planned economy apply to all businesses
The legislative context is constantly evolving
UNDERSTAND THE BUSINESS ENVIRONMENT
Respect for tradition is still a driving force in a country
at the forefront of innovation
Your interlocutors are multiple and part of complex
networks
The role of the provinces is strong, and each imposes its
own regulations
UNDERSTAND BICULTURAL MANAGEMENT
Chinese codes change Western management rules
Adapting is the key to successfully managing Chinese teams
METHODS
• Leadership support
• Expat preparation
• Group training and customized modules
• Coaching
• Learning expeditions
5. DEVELOP
AT THE CHINESE PACE
THE THREE PHASES OF INCEPTION
IMPROVE YOUR EFFICIENCY AND COMPETITIVE ADVANTAGE
STRATEGIC FORESIGHT
Your market is subject to the rapid pace of Chinese
innovation
Your commercial environment is changing faster than in the
West
Your Chinese competitors are faster and more responsive
BRAND POSITIONING
The values attributed to brands have been almost wholly
sinicized
Consumers’ standards of living and their profiles are
rapidly evolving
Markets are becoming increasingly fragmented
PUBLIC AFFAIRS AND REGULATORY ASSISTANCE
The public and political spheres are more important in China
National administrations are present in every province
Local regulations are as diverse as they are essential
METHODS
• Economic and legislative surveillance
• Market research
• Social Media analysis
• Recommendations for lobbying action
• Facilitating relations with elected officials,
administrators, institutions and investors
6. COMMUNICATE
IN SYNC WITH CHINA
THE THREE PHASES OF INCEPTION
IMPROVE YOUR VISIBILITY AND RENOWN
INSTITUTIONAL COMMUNICATION
In one of the world's top entrepreneurial country, the image
of the CEO determines the one of your company
The perception of your company affects brand image and
products in a culture where national pride is paramount
Social, environmental and ethical issues can be decisive
INTERNAL COMMUNICATION
Your employees are your best ambassadors in a culture of
powerful influencers
Your strategy must be understood and shared by your
employees with pluricultural references
A climate of internal confidence is an important barometer
in China
CRISIS COMMUNICATION
Brand image is at the mercy of 840 million Internet users
Brand loyalty rates remain low
METHODS
• Balancing image and perception
• Communication strategy creation
• Media training
• Seminars and team building
• Sensitization to crisis communication and simulation
7. RAPHAEL SEYDOUX
• 16 years in China
• Crisis Management
Advisor
• Promoter and initiator
of many business
partnerships in South
Korea and China
• Supported and directed
multinational teams in
China
☎ (+33) 6 49 21 63 92
✉ raphael.seydoux@inceptionconseil.com
FLORENCE DE GOLDFIEM
• 8 years in Asia
• Public Relations and
Government Affairs
Specialist
• Vice President
Communication for the
Renault Group
• Creation of the
Communication, Government
Affairs and CSR Department
of Renault China
• Journalist for 20 years
☎ (+86) 186 1182 7157
✉ florence.degoldfiem@inceptionconseil.com
CHRISTOPHE ROVAN
• 13 years in China as
an Entrepreneur
• Creator and developer
of a restaurant chain
in China and Taiwan
• Founder of the
publishing company
Saxo in Paris
• Journalist for 12
years
☎ (+86) 137 1758 4141
✉ christophe.rovan@inceptionconseil.com
THIBAUT LAFARGE
• 4 years in China
• Digital Marketing
Specialist
• Sales and Marketing
Director of Beijing
Food & Beverage Co.
Ltd
• Head of franchise
recruitment for Burger
King in France
☎ (+86) 132 6036 5102
✉ thibaut.lafarge@inceptionconseil.com
WE ARE INCEPTION
