There are numerous reasons why any ecommerce business hires a professional SEO company in India. And content optimization is perhaps the most distinguishing and distinctive factor of the inherent need.

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Expert Reviews can make a BIG Difference to your
Ecommerce Business.
There are numerous reasons why any ecommerce business hires a professional SEO company
in India. And content optimization is perhaps the most distinguishing and distinctive factor
of the inherent need. However, content is most times an expression that has the power to
create or destroy a business’ clientele and/or popularity. The call-to-action on every business
website may be different from the others. Purchase action is the most important objective of
every ecommerce business. And in order to maximize purchase actions by users/customers;
the target groups must find something compelling in the website to complete the intended
call-to-action.

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Kind of Content Makes a Difference
While website design, layout and construction are undoubtedly important to create
impressions; there are other components that can weigh with more significance. This is
where expert SEO services can deliver a difference. Content makes a lot of difference to an
ecommerce business. The products or services sold on the website can be a common factor
across ecommerce businesses of similar nature. But if a user or customer has to make a
purchase from your website even when he has million others he can choose from; his action
is most often driven by your content marketing strategy.
Online content is of several kinds. A professional SEO company in India classifies content for
an ecommerce business into 3 buckets: Expert Reviews, User Reviews and Branded Content.
Studies across the globe throw focus and significance on expert reviews to maximize call-to-
action. Here are some salient features to the need for expert reviews.

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1. A study by Nielson revealed the importance of expert reviews. This group of content
increased familiarity, affinity to product or service and purchase consideration at least
50 percent over user reviews and branded content. The study performed by Nielson
covered 9 products including smartphones, child seats, digital cameras, auto insurance,
new cars, video games, high end HDTV sets, dryers and electric toothbrush.
2. Expert reviews are predominantly third party content. Hence, customers and online
shoppers believe in the credibility of unbiased assessment of a product or service over
company generated content. Over 50 percent of shoppers said they did not trust the
website of the brand and over 61 percent suspected that user reviews are usually paid
reviews.
3. Information value in expert reviews is believed to be higher than that of user reviews
and branded content. Experts have 360 degree on a product or service and hence can
present facts as is.
Hiring expert SEO services can ensure a balanced presentation of expert reviews, user
reviews and brand content in a way that an average user prefers them to be. Most high value
products need to be backed by heavy expert reviews so that there is maximum purchase
consideration.
Working with a successful SEO company in India can enable the development of an efficient
content creation strategy that has a perfect balance of all components in the right
proportions to make them appeal to the intended target group.