SlideShare a Scribd company logo
1 of 4
Download to read offline
1
Brand Consultant || Strategic Branding Solutions
Leading Business Consultancy Services in India
Dare With Us to Emerge as Market leader!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations »
FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing
Facebook || LinkedIn || Twitter || YouTube
Share Success - Like Innovations On Social Media
Brand Management: One of most strategic task. Several definitions are available to understand
the same . But we think that brand is the only part of your business which works as a bridge
between your organization and consumers. It is the brand by which a consumer develop
perception about your organization. It is only the brand (not the product) which is capable to
provide multifaceted satisfaction to consumer and a consumer relies on your quality statement
or corporate claims.
The strategic important of brand has been discussed above in short. De- facto only brand is that
weapon by which directly you kill your competitor and win consumers.
Hence such an impotent weapon( Brand) should be always strong,appealing,penetrating &
convincing (SAPC) not only physically but psychologically too.
More interesting fact about brand is that, it is only concept where human behaviour is deeply
correlated. Hence brand architecture requires marketing expertise along with deeper &
2
scientific understanding human behaviour. That’s why we treat brand mgt. one of toughest and
most complex assignment.
Developing powerful SAPC BRAND is our expertise and core strength. We provide value
addition in your product to transform it into powerful brand. During the process of brand
architecture, we consider every micro and macro factors on tangible and non-tangible platform
grounded on materialistic (i.e. Physical attribute) and non-materialistic (i.e. psychological
attribute) both.
We always focuses that your brand should be synonyms of of consumer need.Your brand
should be capable to satisfy the consumer need want demand in multidimensional way so that
it can make an permanent place in memory & mind of consumers and no further induces
signals are required to re-moonrise it.
Your consumer should get amalgamated with your brand, and your brand should always be
capable to motivate consumer for 3 R’s of management i.e. Consumer should REALIZE it
quality, consumer RETURN for repurchase, Consumer should RECOMMEND the brands to
others.
However modern micro Branding techniques are totally different from traditional one. Today
digital platform is an important tool to perform brand building activities. In fact a perfect
combination of traditional branding and modern digital branding techniques should be applied
to achieve the task.Digital Branding provides speedy reach of physical attribute of brand while
for psychological attribute reach,traditional branding is must.By combination of both
techniques,we at The Consultants insures that your brand and it’s attributes should be
experienced by consumer by their all sense organs for better,ever lasting impressions.
Very few knows that most important component of branding is “Personification Of Brand”
.Defacto,personification of brand is an such exercise that which develops certain powerful
characters in your brand personality.Better the brand personality,better the brand convincing
capacity and better the consumer attracting and holding power.Brand in itself can be
transformed a powerful identity which can grow organically
what we call “Let your brand sales it self”.
We at the consultant, consider every micro strategies while
developing your brand weather it is Brand Nomenclature or
Brand Specification,Positioning,Brand description, Image
development etc etc.
3
We believe that Only effective branding can attract consumer and hold them. Further a
successful brand also supports to other brands of company what is called vector branding.
Overall it is only your brand by which your organization goodwill /worth is measured. Such an
important task should be definitely performed with micro strategic eyes So that it’s
characteristics should be experienced by all six senses of consumers for developing an affinity.
Dare With Us to Emerge as Market leader!
Leading Business Consultancy Services in India
OUR SIMPLE USP: DARE TO BE DIFFERENT! DARE TO MAKE U DIFFERENT TOO!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations »
FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing
Facebook || LinkedIn || Twitter || YouTube
Share Success - Like Innovations On Social Media
4

More Related Content

More from AK MISHRA CONSULTING SERVICES

Political Consulting Services | Election Campaign Mgt By AK Mishra
Political Consulting Services | Election Campaign Mgt By AK MishraPolitical Consulting Services | Election Campaign Mgt By AK Mishra
Political Consulting Services | Election Campaign Mgt By AK MishraAK MISHRA CONSULTING SERVICES
 
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING AK MISHRA CONSULTING SERVICES
 
Ak mishra profile & Media Reports @ http://theconsultants.net.in
Ak mishra profile & Media Reports @ http://theconsultants.net.inAk mishra profile & Media Reports @ http://theconsultants.net.in
Ak mishra profile & Media Reports @ http://theconsultants.net.inAK MISHRA CONSULTING SERVICES
 
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !AK MISHRA CONSULTING SERVICES
 
Uttar pradesh election 2017 www.theconsultants.net.in
Uttar pradesh election  2017  www.theconsultants.net.inUttar pradesh election  2017  www.theconsultants.net.in
Uttar pradesh election 2017 www.theconsultants.net.inAK MISHRA CONSULTING SERVICES
 
Led lighting - Micro Strategic Business Consulting services
Led lighting - Micro Strategic Business Consulting servicesLed lighting - Micro Strategic Business Consulting services
Led lighting - Micro Strategic Business Consulting servicesAK MISHRA CONSULTING SERVICES
 
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRES
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRESLED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRES
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRESAK MISHRA CONSULTING SERVICES
 
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...AK MISHRA CONSULTING SERVICES
 

More from AK MISHRA CONSULTING SERVICES (16)

POLITICAL STRUGGLE - CAREER GROWTH MANAGEMENT
POLITICAL STRUGGLE - CAREER GROWTH MANAGEMENTPOLITICAL STRUGGLE - CAREER GROWTH MANAGEMENT
POLITICAL STRUGGLE - CAREER GROWTH MANAGEMENT
 
Political Consulting Services | Election Campaign Mgt By AK Mishra
Political Consulting Services | Election Campaign Mgt By AK MishraPolitical Consulting Services | Election Campaign Mgt By AK Mishra
Political Consulting Services | Election Campaign Mgt By AK Mishra
 
WHAT MAKES A DIFFERENCE IN POLITICS & ELECTIONS ?
WHAT MAKES A DIFFERENCE IN POLITICS & ELECTIONS ?WHAT MAKES A DIFFERENCE IN POLITICS & ELECTIONS ?
WHAT MAKES A DIFFERENCE IN POLITICS & ELECTIONS ?
 
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING
AK MISHRA INTERVIEW ON POLITICAL BRANDING & IMAGE BUILDING
 
Ak mishra profile & Media Reports @ http://theconsultants.net.in
Ak mishra profile & Media Reports @ http://theconsultants.net.inAk mishra profile & Media Reports @ http://theconsultants.net.in
Ak mishra profile & Media Reports @ http://theconsultants.net.in
 
POLITICAL CAPABILITY BUILDING TRAINING
POLITICAL CAPABILITY BUILDING TRAINING POLITICAL CAPABILITY BUILDING TRAINING
POLITICAL CAPABILITY BUILDING TRAINING
 
Business Consulting - Political Consulting
Business Consulting - Political ConsultingBusiness Consulting - Political Consulting
Business Consulting - Political Consulting
 
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !
MAKING INDIA WORLD LEADER IN GLOBAL POLITICAL CONSULTING INDUSTRY !
 
THE CONSULTANTS
THE CONSULTANTSTHE CONSULTANTS
THE CONSULTANTS
 
Uttar pradesh election 2017 www.theconsultants.net.in
Uttar pradesh election  2017  www.theconsultants.net.inUttar pradesh election  2017  www.theconsultants.net.in
Uttar pradesh election 2017 www.theconsultants.net.in
 
The Consultants - Corporate Profile
The Consultants - Corporate ProfileThe Consultants - Corporate Profile
The Consultants - Corporate Profile
 
Led lighting - Micro Strategic Business Consulting services
Led lighting - Micro Strategic Business Consulting servicesLed lighting - Micro Strategic Business Consulting services
Led lighting - Micro Strategic Business Consulting services
 
INDIAN LED LIGHTING INDUSTRY - SCOPE & CHALLANGES
INDIAN LED LIGHTING INDUSTRY - SCOPE & CHALLANGESINDIAN LED LIGHTING INDUSTRY - SCOPE & CHALLANGES
INDIAN LED LIGHTING INDUSTRY - SCOPE & CHALLANGES
 
LED LIGHT ADVANTAGES VS DISADVANTAGES
LED LIGHT ADVANTAGES VS DISADVANTAGESLED LIGHT ADVANTAGES VS DISADVANTAGES
LED LIGHT ADVANTAGES VS DISADVANTAGES
 
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRES
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRESLED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRES
LED LIGHTING - MICRO STRATEGIC CONSULTANCY FOR INDIAN / SAARC COUNTIRES
 
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...
MAKE IN INDIA - MAKE YOUR FORTUNE IN INDIA - INTRODUCTION @ http://theconsult...
 

Recently uploaded

Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service Available
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service AvailableCall Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service Available
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service AvailableSheetaleventcompany
 
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escortssonatiwari757
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024CollectiveMining1
 
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort ServiceBDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort ServiceDelhi Call girls
 
Nicola Mining Inc. Corporate Presentation May 2024
Nicola Mining Inc. Corporate Presentation May 2024Nicola Mining Inc. Corporate Presentation May 2024
Nicola Mining Inc. Corporate Presentation May 2024nicola_mining
 
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service 🧦
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service  🧦CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service  🧦
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service 🧦anilsa9823
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...aditipandeya
 
Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024TeckResourcesLtd
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girladitipandeya
 

Recently uploaded (20)

Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Udyog Vihar Gurgaon >༒8448380779 Escort Service
 
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service Available
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service AvailableCall Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service Available
Call Girls Chandigarh Just Call 8868886958 Top Class Call Girl Service Available
 
(👉゚9999965857 ゚)👉 VIP Call Girls Greater Noida 👉 Delhi 👈 : 9999 Cash Payment...
(👉゚9999965857 ゚)👉 VIP Call Girls Greater Noida  👉 Delhi 👈 : 9999 Cash Payment...(👉゚9999965857 ゚)👉 VIP Call Girls Greater Noida  👉 Delhi 👈 : 9999 Cash Payment...
(👉゚9999965857 ゚)👉 VIP Call Girls Greater Noida 👉 Delhi 👈 : 9999 Cash Payment...
 
Call Girls 🫤 Nehru Place ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
Call Girls 🫤 Nehru Place ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOYCall Girls 🫤 Nehru Place ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOY
Call Girls 🫤 Nehru Place ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
 
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our EscortsVIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escorts
VIP Call Girl Amritsar 7001035870 Enjoy Call Girls With Our Escorts
 
Rohini Sector 15 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 15 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 15 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 15 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
(👉゚9999965857 ゚)👉 VIP Call Girls Friends Colony 👉 Delhi 👈 : 9999 Cash Payment...
(👉゚9999965857 ゚)👉 VIP Call Girls Friends Colony 👉 Delhi 👈 : 9999 Cash Payment...(👉゚9999965857 ゚)👉 VIP Call Girls Friends Colony 👉 Delhi 👈 : 9999 Cash Payment...
(👉゚9999965857 ゚)👉 VIP Call Girls Friends Colony 👉 Delhi 👈 : 9999 Cash Payment...
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024
 
Call Girls In Vasant Kunj 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Vasant Kunj 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICECall Girls In Vasant Kunj 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Vasant Kunj 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
 
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort ServiceBDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Hari Nagar Delhi >༒8448380779 Escort Service
 
@9999965857 🫦 Sexy Desi Call Girls Karol Bagh 💓 High Profile Escorts Delhi 🫶
@9999965857 🫦 Sexy Desi Call Girls Karol Bagh 💓 High Profile Escorts Delhi 🫶@9999965857 🫦 Sexy Desi Call Girls Karol Bagh 💓 High Profile Escorts Delhi 🫶
@9999965857 🫦 Sexy Desi Call Girls Karol Bagh 💓 High Profile Escorts Delhi 🫶
 
Nicola Mining Inc. Corporate Presentation May 2024
Nicola Mining Inc. Corporate Presentation May 2024Nicola Mining Inc. Corporate Presentation May 2024
Nicola Mining Inc. Corporate Presentation May 2024
 
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service 🧦
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service  🧦CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service  🧦
CALL ON ➥8923113531 🔝Call Girls Vineet Khand Lucknow best Night Fun service 🧦
 
Russian Call Girls Rohini Sector 3 💓 Delhi 9999965857 @Sabina Modi VVIP MODEL...
Russian Call Girls Rohini Sector 3 💓 Delhi 9999965857 @Sabina Modi VVIP MODEL...Russian Call Girls Rohini Sector 3 💓 Delhi 9999965857 @Sabina Modi VVIP MODEL...
Russian Call Girls Rohini Sector 3 💓 Delhi 9999965857 @Sabina Modi VVIP MODEL...
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Shamshabad high-profile Call ...
 
Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024
 
Call Girls 🫤 Mukherjee Nagar ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ...
Call Girls 🫤 Mukherjee Nagar ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ...Call Girls 🫤 Mukherjee Nagar ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ...
Call Girls 🫤 Mukherjee Nagar ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ...
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Abids high-profile Call Girl
 
@9999965857 🫦 Sexy Desi Call Girls Vaishali 💓 High Profile Escorts Delhi 🫶
@9999965857 🫦 Sexy Desi Call Girls Vaishali 💓 High Profile Escorts Delhi 🫶@9999965857 🫦 Sexy Desi Call Girls Vaishali 💓 High Profile Escorts Delhi 🫶
@9999965857 🫦 Sexy Desi Call Girls Vaishali 💓 High Profile Escorts Delhi 🫶
 
Call Girls 🫤 Hauz Khas ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
Call Girls 🫤 Hauz Khas ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOYCall Girls 🫤 Hauz Khas ➡️ 9999965857  ➡️ Delhi 🫦  Russian Escorts FULL ENJOY
Call Girls 🫤 Hauz Khas ➡️ 9999965857 ➡️ Delhi 🫦 Russian Escorts FULL ENJOY
 

Branding solutions www.theconsultants.net.in

  • 1. 1 Brand Consultant || Strategic Branding Solutions Leading Business Consultancy Services in India Dare With Us to Emerge as Market leader! http://theconsultants.net.in India: +91-8587067685 || USA: +18052146040 Email: - contact.theconsultants@gmail.com INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations » FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting Entry To Indian Market || e-Commerce & Digital Marketing Facebook || LinkedIn || Twitter || YouTube Share Success - Like Innovations On Social Media Brand Management: One of most strategic task. Several definitions are available to understand the same . But we think that brand is the only part of your business which works as a bridge between your organization and consumers. It is the brand by which a consumer develop perception about your organization. It is only the brand (not the product) which is capable to provide multifaceted satisfaction to consumer and a consumer relies on your quality statement or corporate claims. The strategic important of brand has been discussed above in short. De- facto only brand is that weapon by which directly you kill your competitor and win consumers. Hence such an impotent weapon( Brand) should be always strong,appealing,penetrating & convincing (SAPC) not only physically but psychologically too. More interesting fact about brand is that, it is only concept where human behaviour is deeply correlated. Hence brand architecture requires marketing expertise along with deeper &
  • 2. 2 scientific understanding human behaviour. That’s why we treat brand mgt. one of toughest and most complex assignment. Developing powerful SAPC BRAND is our expertise and core strength. We provide value addition in your product to transform it into powerful brand. During the process of brand architecture, we consider every micro and macro factors on tangible and non-tangible platform grounded on materialistic (i.e. Physical attribute) and non-materialistic (i.e. psychological attribute) both. We always focuses that your brand should be synonyms of of consumer need.Your brand should be capable to satisfy the consumer need want demand in multidimensional way so that it can make an permanent place in memory & mind of consumers and no further induces signals are required to re-moonrise it. Your consumer should get amalgamated with your brand, and your brand should always be capable to motivate consumer for 3 R’s of management i.e. Consumer should REALIZE it quality, consumer RETURN for repurchase, Consumer should RECOMMEND the brands to others. However modern micro Branding techniques are totally different from traditional one. Today digital platform is an important tool to perform brand building activities. In fact a perfect combination of traditional branding and modern digital branding techniques should be applied to achieve the task.Digital Branding provides speedy reach of physical attribute of brand while for psychological attribute reach,traditional branding is must.By combination of both techniques,we at The Consultants insures that your brand and it’s attributes should be experienced by consumer by their all sense organs for better,ever lasting impressions. Very few knows that most important component of branding is “Personification Of Brand” .Defacto,personification of brand is an such exercise that which develops certain powerful characters in your brand personality.Better the brand personality,better the brand convincing capacity and better the consumer attracting and holding power.Brand in itself can be transformed a powerful identity which can grow organically what we call “Let your brand sales it self”. We at the consultant, consider every micro strategies while developing your brand weather it is Brand Nomenclature or Brand Specification,Positioning,Brand description, Image development etc etc.
  • 3. 3 We believe that Only effective branding can attract consumer and hold them. Further a successful brand also supports to other brands of company what is called vector branding. Overall it is only your brand by which your organization goodwill /worth is measured. Such an important task should be definitely performed with micro strategic eyes So that it’s characteristics should be experienced by all six senses of consumers for developing an affinity. Dare With Us to Emerge as Market leader! Leading Business Consultancy Services in India OUR SIMPLE USP: DARE TO BE DIFFERENT! DARE TO MAKE U DIFFERENT TOO! http://theconsultants.net.in India: +91-8587067685 || USA: +18052146040 Email: - contact.theconsultants@gmail.com INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations » FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting Entry To Indian Market || e-Commerce & Digital Marketing Facebook || LinkedIn || Twitter || YouTube Share Success - Like Innovations On Social Media
  • 4. 4