Keypoints to understand WHAT Social TV represents and HOW it works. The social experience in front of a TV program is more than a trendy wink.

1. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
SOCIAL TV
THE MYSTERY LAND
lunes, 17 de marzo de 14

2. Propiedad Confidencial COLOSSUS S.L. © 2013
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COLOSSUS
YESTERDAY THE WORLD
CHANGED,
NOW IT’S YOUR TURN
MIKE WALSH
lunes, 17 de marzo de 14

3. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
// THE MARKETING LIFESTYLE
CONTENT MACHINE//
COMPUTING SOCIAL MEDIA AND
TELEVISION TOGETHER
lunes, 17 de marzo de 14

4. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
lunes, 17 de marzo de 14

5. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
PUBLIC / TARGET
lunes, 17 de marzo de 14

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COLOSSUS SAYS
COLOSSUS
YOU ARE PUBLIC 3.0.
CITIZEN + CONSUMER + SPECTATOR
YES YOU ARE
introduction
(SOCIAL TV)
lunes, 17 de marzo de 14

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COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
THE INGREDIENTS
lunes, 17 de marzo de 14

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COLOSSUS
How many of you have a TV
at home? a smart TV?
Thanks to TV we can access quality
entertainment content or watch
information and live events. Interaction
becomes part of experience!
From a reality program to the Olympic Games through
the best thriller series.
COLOSSUS SAYS
lunes, 17 de marzo de 14

9. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a
SMARTPHONE, TABLET
or COMPUTER at home?
These devices make the SECOND
SCREEN experience possible. The
DEVICES we use while watching TV...
(or reading this keynote).
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14

10. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a
SOCIAL PROFILE? Are
you usually connected?
Social Media becomes a direct
bidirectional channel to get
ENGAGEMENT, AWARENESS or
REPUTATION.
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14

11. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
COLOSSUS LOVES SOCIAL TV
LIFESTYLE &
ENTERTEINMENT
lunes, 17 de marzo de 14

12. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
OK...
WHAT ABOUT SOCIAL TV?
lunes, 17 de marzo de 14

13. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
BACKCHANNEL
lunes, 17 de marzo de 14

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COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14

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COLOSSUS
It all began with what is called backchannel -
Or how SPECTATORS use Social Media, FB
and TW, to discuss what they see on TV in
REAL TIME.
Then some people thought TV was “game
over” versus digital media channels... BUT...
COLOSSUS SAYS
lunes, 17 de marzo de 14

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COLOSSUS
#GraciasSara
BACKCHANNEL example in Spain.
COLOSSUS SAYS
lunes, 17 de marzo de 14

17. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14

18. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
OPPORTUNITY
lunes, 17 de marzo de 14

19. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
The CONTENT PRODUCERS, MEDIA
CHANNELS and DIGITAL
ENTREPRENEURS have detected a unique
opportunity to exploit the content of
backchannel and relocate the VIEWER/
SPECTATOR in front of TELEVISION again!
COLOSSUS SAYS
lunes, 17 de marzo de 14

20. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
Mobile/tablet APPLICATIONS and
WEBS allow viewers push or pull
EXTRA CONTENT or PROMOTIONS...
and especially they allow viewers
create COMMUNITY.
COLOSSUS SAYS
lunes, 17 de marzo de 14

21. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
The METRICS
QUALITY Vs QUANTITY
in a fragmented multichannel
scenary.
COLOSSUS SAYS
lunes, 17 de marzo de 14

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COLOSSUS SAYS
COLOSSUS
GOOD INTERVIEW
EXPLANATION by
Alan Wolk’s Beet.TV
http://socialtimes.com/kit-digital-social-tv_b91501
COLOSSUS SAYS
lunes, 17 de marzo de 14

23. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND
of KNOWLEDGE
WHAT YOU KNOW
SOCIAL TV
FUTURENOW OBJECTIVES
lunes, 17 de marzo de 14

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COLOSSUS SAYS
COLOSSUS
KEY OBJECTIVES
in SOCIAL TV
KEYWORDS
lunes, 17 de marzo de 14

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COLOSSUS SAYS
ENRICH / ENHANCE
THE CONTENT
(TRANSMEDIA
STORYTELLING)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

26. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
ALLOW
INTERACTION
(INTERACTIVE TV IS
MORE THAN SMART)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

27. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
DIGITAL MARKETING
(FROM BRANDED
CONTENT TO DIGITAL
SEGMENTED MKT
GOODS)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

28. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE PREDICTIONS
of COLOSSUS
WHAT YOU KNOW
SOCIAL TV
COLOSSUS THINKING
lunes, 17 de marzo de 14

29. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE FUTURE OF TV CAN BE
USER GENERATED
CONTENT - AND HOW
YOUR FB PROFILE WILL BE
THE NEW SMART
PROGRAM SCHEDULE
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

30. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
LET’S SHARE
SOCIAL TV
EXAMPLES
lunes, 17 de marzo de 14

31. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
TV PROGRAMS HASTAG NAME
good way to be TV social
lunes, 17 de marzo de 14

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COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
THE BRITNEY
EFFECT
or how social TV
transforms users
into audience
lunes, 17 de marzo de 14

33. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
X FACTOR
2013
lunes, 17 de marzo de 14

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COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
https://vimeo.com/37516900
THE SECOND SCREEN SHARING
A REAL TIME GAME WHILE ENJOYING TV
lunes, 17 de marzo de 14

35. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
HOW AN APP CAN BE A
PROGRAM AND VICE
VERSA
A REAL TIME GAME
CONNECTED TO
BROADCASTING
lunes, 17 de marzo de 14

36. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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COLOSSUS
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Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

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COLOSSUS
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Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14

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COLOSSUS SAYS
THIS IS //
COLOSSUS
lunes, 17 de marzo de 14

39. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
SOCIAL TV / APPCENTRIC /
BRANDED CONTENT /
INTERACTIVE EXPERIENCE /
ADVERTEINMENT /
GAMIFICATION / VIRTUAL
GOODS / LIFESTYLE CONTENT /
TRANSMEDIA STORYTELLING...
lunes, 17 de marzo de 14

40. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
NEWMARKETING
IS
NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWBUSINESS)
lunes, 17 de marzo de 14

41. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THANKS!
by
COLOSSUS
lunes, 17 de marzo de 14