LifeLock is a large credit monitoring and identity theft protection company founded in 2005 and based in Tempe, Arizona. It offers various subscription plans to monitor customers' credit reports and alerts them of any suspicious activity. Over the years, LifeLock has expanded its services through partnerships with credit reporting agencies and acquisitions of identity protection companies to provide better monitoring and fraud prevention.

1. LifeLock
Credit
Monitoring

2.
LifeLock
is
a
large
credit
monitoring
and
iden4ty
the7
protec4on
company
which
was
founded
in
2005
and
is
currently
based
in
Tempe,
Arizona.
LifeLock
was
originally
founded
by
Todd
Davis
and
Robert
Maynard,
Jr.
In
2007,
Mr.
Maynard
resigned
due
to
some
controversy
and
scandal
about
his
past
and
the
integrity
of
the
story
of
his
vision
which
sparked
the
founding
of
LifeLock.
During
that
same
year,
Mr.
Davis
was
part
of
one
of
the
most
memorable
adver4sing
campaigns
of
recent
memory
when
he
publicly
gave
his
social
security
number
as
a
promo4on
to
the
company’s
successful
rate
of
finding
and
stopping
iden4ty
the7.
As
a
result
of
this
adver4sing
campaign,
Mr.
Davis
was
the
vic4m
of
iden4ty
the7
in
13
cases.

3.
2008
was
another
monumental
year
for
LifeLock
when
the
company
entered
into
an
agreement
with
TransUnion
2008
in
order
to
create
and
expand
LifeLock’s
exis4ng
credit
monitoring
system
into
a
more
robust
and
dynamic
.
The
partnership
between
LifeLock
and
TransUnion
also
gives
LifeLock
a
more
automated
system
to
alert
their
customers
of
any
suspicious
ac4vity
on
their
individual
credit
report.

4.
With
the
acquisi4on
of
ID
Analy4cs
Inc.
and
the
partnership
with
First
Victoria
bank
in
Texas,
(the
oldest
independent
bank
in
Texas),
LifeLock
was
poised
to
bring
their
customers
beWer
service
than
ever.
The
predic4ve
analy4cs
provided
by
ID
Analy4cs
is
key
to
quickly
iden4fy
behaviors
which
appear
fraudulent
and
prevent
iden4ty
fraud.
Late
in
2012,
LifeLock
went
public
with
an
IPO
of
up
to
$175
million.
LifeLock
is
listed
on
the
New
York
Stock
Exchange
as
LOCK.

5.
On
May
27,
2015,
LifeLock
announced
a
partnership
with
Sojourner
Center,
a
na4onwide
domes4c
violence
shelter.
LifeLock’s
and
the
Sojourner
Center’s
combined
mission
is
to
raise
awareness
of
the
growing
need
for
financial
protec4on
and
credit
monitoring
for
vic4ms
of
domes4c
violence
as
well
as
to
provide
community
resources
for
this
popula4on.

6.
•
FBI
Law
Enforcement
Execu4ve
Development
Associa4on
•
Na4onal
Organiza4on
for
Vic4m
Assistance
(NOVA)
•
Na4onal
Parent
Teacher
Associa4on
•
CyberWatch
•
ETPRO
•
and
more

7.
•
LifeLock
Standard
™
•
LifeLock
Advantage
™
•
LifeLock
Ul4mate
Plus
™

8.
LifeLock
Standard
™
-­‐
$9.99/month
or
$109.89
per
year
•
LifeLock
Iden4ty
Alert®
System
•
Lost
Wallet
Protec4on
•
Address
Change
Verifica4on
•
Reduced
Pre-­‐Approved
Credit
Card
Offers
•
Black
Market
Website
Surveillance
•
Live
Member
Support
24/7/365
•
$1
Million
Total
Service
Guarantee
*
Prices
subject
to
change
and
are
shown
at
full
price,
without
any
promo4onal
discounts.

9.
LifeLock
Advantage
™
-­‐
$19.99/month
or
$219.89
per
year
•
All
features
of
the
LifeLock
Standard™
Plan
•
Fic44ous
Iden4ty
Monitoring
•
Court
Records
Scanning
•
Data
Breach
No4fica4ons
•
Online
Annual
Credit
Reports
and
Scores
—
1
Credit
Bureau
•
Credit
Card,
Checking
and
Savings
Account
Ac4vity
Alerts
*
Prices
subject
to
change
and
are
shown
at
full
price,
without
any
promo4onal
discounts.

10.
LifeLock
Ul4mate
Plus
™
-­‐
$29.99/month
or
$329.89
per
year
•
All
features
of
the
LifeLock
Standard™
and
Advantage™
Plans
•
Investment
Account
Ac4vity
Alerts
•
Checking
and
Savings
Account
Applica4on
Alerts
•
Bank
Account
Takeover
Alerts
•
Credit
Inquiry
Ac4vity
•
File-­‐Sharing
Network
Searches
• Sex
Offender
Registry
Reports
•
Monthly
Credit
Score
Tracking
*
Prices
subject
to
change
and
are
shown
at
full
price,
without
any
promo4onal
discounts.

11.
How
soon
and
how
o*en
can
members
see
their
credit
reports
and
scores?
Subscribers
to
the
LifeLock
Advantage™
or
LifeLock
Ul9mate
Plus™
services
may
access
their
online
credit
report(s)
and
see
their
TransRisk
score
within
minutes
of
enrolling.
They
may
access
this
informa9on
whenever
they
like
without
having
any
nega9ve
impact
to
their
credit
report
or
score.

12.
What
is
the
TransRisk
Score
and
how
is
it
similar/dissimilar
to
the
FICO
score?
Different
lenders
use
different
credit
scoring
models
to
determine
credit
worthiness.
One
of
the
most
commonly
used
(and
most
familiar)
is
the
FICO
score.
Most
credit
monitoring
companies
do
not
provide
the
FICO
score
and
use
a
proprietary
score
which
is
for
educa9onal
purposes
only.
The
TransRisk
Score
is
TransUnion’s
scoring
system
and
is
not
intended
to
guarantee
credit
worthiness.

13.
Does
joining
LifeLock
affect
my
credit
raFng?
Joining
a
credit
monitoring
program,
such
as
those
offered
by
LifeLock,
does
not
affect
one’s
credit
ra9ng
either
posi9vely
or
nega9vely
in
that
they
are
not
extending
credit
or
performing
hard
inquiries
on
an
individual’s
credit
report.
Regular
monitoring
and
using
tools
provided
by
the
programs
may
improve
a
credit
score
in
that
errors
may
be
removed,
among
other
possibili9es.

15. LifeLock
works
hard
to
provide
their
customers
with
the
latest
tools
needs
to
monitor
their
credit
report,
score
and
iden4ty.
They
offer
several
features
which
can
facilitate
the
raising
of
one’s
personal
credit
score
and
securing
their
iden4ty.
In
addi4on
to
cumng-­‐edge
features,
LifeLock
gives
back
into
the
community
with
educa4onal
materials
for
schools,
and
vic4m
assistance
programs
to
help
those
at
risk
for
iden4ty
fraud.

17.
There
are
reports
that
the
aler4ng
offered
by
LifeLock
has
missed
some
of
their
clients’
fraudulent
ac4vity
as
well
as
sub-­‐standard
customer
service.
This
informa4on
is
anecdotal
and
not
backed
with
hard
data,
so
corrobora4on
is
not
possible.

19. The
features
offered
by
LifeLock
are
comprehensive
and
allow
subscribers
to
monitor
their
credit
and
protect
their
iden4ty.
The
company
is
commiWed
to
providing
service
for
their
customers
which
is
cumng-­‐edge.
LifeLock
regularly
partners
with
companies
which
further
expand
and
enhance
their
services
to
their
members.
LifeLock
is
a
recommended
provider
of
credit
and
iden4ty
monitoring
services.