2.
Amazon is suing more than 1,000 people for
allegedly offering to post glowing write ups for
money for products they have not tried
In April, Amazon sued several sites. Most currently
Amazon is going after writers of the reviews
themselves based off of accounts on Fiverr.com
Fiverrr is a online freelance marketplace
Writers promise the sellers to write a review and
attach their name to it, to boost the sellers chances of
a sale
Situation
3.
Restaurants, Uber rides, hotels, Iphone cases
Sites that depend on customer reviews like Yelp and
TripAdvisor
45% of buyers consider product reviews when
purchasing online
Who it effects
4.
Amazon tried to provide safeguards by verifying
customers online accounts
Anyone who has an account can write a review
Attempts
5.
Only identifiable by username online, Amazon is
working towards determining real names
Suing for unspecified damages, an order to force
users to stop writing fake reviews
Offenders could be liable for violating Amazon’s
terms and services
Conclusion
6.
What would you do if you were Amazon?
How do you measure someone credibility online?
How can you prevent false advertisement?
Is the website like Fiverr responsible or is it purely
individuals?
With a spike in online shopping and the holiday season
upon us, how can one tell the true value of a product
Should Amazon have a stricter verification of its
customers?
Questions