6. About Us
We’re simply the best, most complete
kayak sports center!
Aqua Excursions is a premiere ocean adventure and
guided wildlife exploration A leader in adventure
tourism, Aqua Excursions has been offering unique,
small-group kayaking experiences since
1996.
The company has built its reputation on exceptional
quality, extensive experience, high safety standards,
personalized, friendly service, and a strong commitment
to the culture, history and natural environment of each of
its areas of operation.
Although Aqua Excursions does offer programs for
advanced paddlers, most tours are designed with the
novice and intermediate in mind. Paddling technique
and rescue procedures are thoroughly covered on
each tour.
Aqua Excursions offers half-day or full-day trips with
and experienced instructors. Day trips provide
an exciting adventure in a tranquil wildlife habitat or
an introduction to sea kayaking, a fantastic snack or
lunch, and a great opportunity for physical exercise.
Sunset and moonlight paddles can also be arranged.
Allow our professional staff to you with equip-
ment, information, and expertise for an unforgettable
experience. We invite you to experience how
easy Aqua Excursions makes exploring some of the
scenery an adventure.
Guided Wildlife Tours
This tour is great for all ages, all experience levels, locals
and visitors! Join us on our amazing wildlife tours and
have the time of your life! Some highlights of the tour are:
• Kayaking lesson (or refresher)
• Wildlife viewing on beautiful Freedom Bay
• Views of Mount High Top on clear days
• Fun on the water and a true wildlife adventure experi-
ence
We focus on small groups of adventurers, making safety
and fun top priority. From wildlife-rich tropical rivers to
snow-covered peaks, our kayaking adventure tours re-
ward the active traveler with a unique and exhilarating
way to explore the wilderness.
Ocean Adventure Tours
Ocean Adventure Tours provide full instruction on pad-
dling, water safety, and local history. Trips include snorkel
gear, snacks, juice and bottled water. Every Ocean Ad-
venture kayak tour is different and may include:
1. Dolphin watching. Paddle over soft rolling swells
and breathe the fresh air as you watch for pods of
dolphin, loggerhead sea turtles, and other
marine life.
2. Whale watching. Whale watching it is our favorite
winter pastime. Kayaks do not intimidate whales,
they allow us to quietly observe them from a safe dis-
tance.
3. You may see tidal pools with eels, sea turtles
and colorful tropical
A Tour Package for
Every Taste
Kayak Tours, Sales, and Service
What should I bring on my Adventure
Kayak Tour?
• Water/Drink
• Sunglasses/Hat/Camera
• Footwear
Should I reserve a double kayak or two
single kayaks?
As a rule, double kayaks are more stable and easier to
operate, especially for beginners. Also, double kayaks
are great for parents with younger children and couples
for photo opportunities together.
Do I need any prior experience?
No, beginner or novice, everyone receives paddling in-
structions and basic kayak training before we launch. The
guide is always there to help you. However, most people
do that they enjoy their multi-day trip more if they’ve
had some previous kayaking instruction.
Aqua Excursions strives to meet the needs and desires
of all our customers. Experienced and talented guides
lead our fun and adventurous multi-day trips. Having
access to many beautiful and unique waterways allows
Aqua Excursions to offer a variety custom tours includ-
ing, but not limited to:
Kayak Camping Adventures, Full Moon Paddle
Adventures, and our very own
Private Adventures Tour.
Descriptions of each of these
Custom Adventures follow.
Kayak Camping Adventure
Kayak camping is for the serious adventurers looking to
combine kayaking with the unique experience of primi-
tive camping. Advanced reservations are required for
this Custom Adventure.
Full Moon Paddle Adventure
Sign up for this unique experience and join us as we
search for shooting stars, constellations, and look
for planets. Advanced reservations required.
Private Adventure Tour
Customize your adventure by creating a private tour for
an additional fee. Contact us for details.
1234 Main Street
MyTown, USA 12340
888.555.1234
www.aquatours.com
Kayak Rental Info
All rentals are serve for date, time and
tour location. Rentals are delivered to the location of your
choice based on reservation. Same day service is
available.
Reservations are required. Kayak rental include paddles,
dry bags and life jackets. Rentals are by hourly, half day
(four hours), or full day (eight hours).
• 1 Hour: $25
• Half Day (4 hours): $75
• Full Day (5+ hours): $100
• Weekly: $250
Tour FAQs Custom Adventures
11. 2 A Look at the Futura Typeface
LMNOPQRSTU
bcdefghi
Futura is a standard geomet-
ric, sans-serif typeface. It is con-
sidered “geometric” because of
just that: Its design consists of
straight lines, geometric shapes,
and fine-line curves within its let-
ters and numbers (“Free Down-
load Font Futura (+ History) | A
TechnoLedge Blog”). In fact, Nich-
olaus Fabian, a blogger from
CreativePro.com, argues that the
typeface itself inspired the design
element of its time, as it “became
a cornerstone of the ‘New Typog-
raphy’ classified as Geometrical
Modernism” (Fabian, para. 1).
This timeframe, he argues further,
was a time which mentioned that
form took precedence over the
function of how design was cre-
ated, and design should remain
simplistic and reasonable to the
viewer who happens to receive
the image created. This timeframe
also, from 1927-1930, was dur-
ing a time of heightened jazz,
high stakes, and hustlers roaming
the streets with glamour and ex-
citement (“The Bauhaus Designer
Paul Renner”), with various his-
torical events of the Jazz Age and
Great Depression at the forefront
here, a time of hustlers, stock
market excitement (and crashes),
and a sense of livelihood for be-
ing an American in the corporate
world. The creator, at the time,
felt that the font required a de-
sired pizazz to attiribute to this
Era, notwithstanding the financial
hardships and war-ridden times
of the 1920s.
Futura itself was created by a
typeface designer named Paul
Renner. Renner was born in 1876
in Germany, who primarily led
his focus as a graphic designer,
typographer, and painter (Fa-
bian, para. 1). Many of his type-
faces and designs for books and
articles became the forefront dur-
ing an era known as the “New
Typography,” as Fabian puts it
in his blog. This became synon-
ymous with the time known as
Geometrical Modernism, as was
alluded to earlier.
The typeface, at the time, came
in a variety of styles, including
Light, Medium, Bold, and Bold
Oblique when it hit the market.
Later on, other styles were added
including Light Oblique, Medium
Oblique, Demibold, and Demi-
bold Oblique, among others,
as it evolved in the 1930s (“The
Bauhaus Designer Paul Renner”).
Many other styles then were
added to it as years went by, in-
cluding Inline, Display, Black, and
Condensed versions of Futura.
To describe the typeface and
some of its uses, Futura is well-
known for its sleek lines, its dar-
“Futura is well-known for
its sleek lines, its daring yet
sleek look, and its futuristic
embodiment.”
DES114_TerenceWaters_Assessment4.indd 2 1/24/2015 8:38:58 PM
1
turies in relation to typeface,
purpose, and overall design. Of
particular note comes the typeface
known as Futura. This typeface has
been well-known as a high stan-
dard in the world of modern-like
typefaces, with a look and feel that
is easy to read, shows class, and
is well-known in the typography
during a time of booming econo-
my (as will be discussed), giving it
a fresh look for its audience at the
time. This article will focus on Fu-
tura’s history as a typeface and a
design work, along with its creator,
historical timeframe, and the vari-
ous uses and styles the typeface
has available.
DES114_TerenceWaters_Assessment4.indd 1 1/24/2015 8:38:57 PM
TYPOGRAPHY
alookat...
f
the
utura
typeface
F
onts and typography have
been a part of design for cen-
scheme of doing graphic and web
design. It was a typeface created
by TERENCE WATERS
4 A Look at the Futura Typeface
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LMNOPQRSTU
zyxwvut
f
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DES114_TerenceWaters_Assessment4.indd 4 1/24/2015 8:38:58 PM
3TYPOGRAPHY
LMNOPQRSTU
bcdefghiing yet sleek look, and its futuristic
embodiment. Such variances oc-
cur within some of the letters and
numbers itself, giving it its distinc-
tion from amongst other typefac-
es within the sans-serif family. For
instance, the lowercase letter “f”
holds a very narrow look, with
the curve taking up the majority
of the typeface at 48-point type.
The x-height of Futura takes up
nearly two-thirds of the full body
of the lettering, while the actual
width of it taking up a fourth of
its size, proportionately.
The typeface is also very well-
known, as it is easily recogniz-
able in various logos, such as the
Black style in the Best Buy logo,
the lowercase ‘f’ in the Facebook
logo (also shown on the article’s
first page), and a Futura variant
in Hulu’s TV streaming service.
Overall, Futura has a high stan-
dard in the world of modern-like
typefaces, with a look and feel that
is easy to read and very recogniz-
able in design elements today for
print, web, and design elements
where needed.
References
Fabian, N. “The Bauhaus Designer
Paul Renner.” (December 15,
2000.) Retrieved January
8, 2015, from http://www.
creativepro.com/article/
the-bauhaus-designer-paul-
renner.
“Free Download Font Futura (+
History) | A TechnoLedge
Blog.” (n.d.). Retrieved Janu-
ary 8, 2015, from http://
muhfachrizal.blogspot.
com/2012/03/free-down-
load-font-futura-histor y.
html?ref=nf.
“Futura font family.” (n.d.). Retrieved
January 8, 2015, from http://
www.linotype.com/472/fu-
tura-family.html.
Sonia, T. (2014). “A Look Into: Fonts
Used In Logos of Popular
Brands.” Retrieved January
8, 2015, from http://www.
hongkiat.com/blog/fonts-
used-logos-popular-brands/.
Futura (as shown in its
entirety on page four)
is distinguished by its
sans-serif typeface, tall
lettering, particularly
in the lowercase ‘b’
and uppercase ‘L’, and
distinctive look in post-
ers, flyers, and many
logos used today. Its
title properly describes
its nature: “Futur”istic.
DES114_TerenceWaters_Assessment4.indd 3 1/24/2015 8:38:58 PM
