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Benefitting Prime Time Sports Association | a 501c3 organization




Celebrity Softball Challenge
                                           hosted by:
                                                              2011 NFL Hall of Famer/
                                                                   MLB All-Star
                                                                  Deion Sanders




                           27 July 2012
       Dekalb County Southeast Softball Complex | Lithonia GA
                               4pm
Event Scope / The Opportunity


    THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and
    entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and
    members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR &
    community outreach opportunity! In addition to Sanders’ incredible following and fan base amassed over a
    wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers!

                        Captive Target Audience:    All Ages | Male & Female | Family

                        Ethnic Groups:              White, Black, Hispanic

                        Household Income Levels:    Moderate Incomes

                        Marital Status:             60% Single; 30% Divorced; 10% Other

                        Residence:                  70% Homeowners; 30% City Dwellers

                        Employment:                 40% Professional; 30% Entrepreneur;
                                                    15% Unemployed; 10% Other; 5% Retired
                        Audience Concentration :    Atlanta Metro Area/Dekalb County



*for presentation purposes only
Celebrity Softball Challenge
                                     Past Celebrity Sightings




                                                                Sanders & NFLer Jamal Lewis
The Prime Time Players!
                             Sanders getting ‘em ready!




                                                                     Rapper Nelly

      Prime Time –
 The Ultimate Competitor           Sanders, Matt
                             Hasselbeck, Snoop Dogg &
                                   Cam Newton
The Prime Time Players
                                                                               Celebrity Participants*
          NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!)
          NFL All-Pro Jerome Bettis (U did it with a football. Let’s see what U got with a soft one!)
          Atlanta Mayor Kasim Reed (We know U got game under the suit!)
          Comedian Rickey Smiley (It won’t be funny! We want a win!)
          Atlanta Falcon Owner Arthur Blank (Now’s your chance to really be a community guy!)
          NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!)
          NFL/MLB Star All Pro Brian Jordan (It’s U against Prime! U both did it… two ways!)
          Former Atlanta Falcon Ray Buchanan
          Rapper Bow Wow (We heard U got game! Bring it on!)
          NFL All-Pro Cam Newton
          Rapper TI (U talk the sports trash! Put your $ where your bat is!)
          Rapper/Actor Chris “Ludacris” Bridges (Luda! We see U!)
          Reality Star Nene Leakes (Represent for the females, NeNe!)
          Rapper Snoop Dogg (U all sports, huh? Let’s see whatcha got!)
          V103’s Ryan Cameron | V103’s Frank Ski
          Magic 107.5’s Carol Blackmon | Hot 107.9’s Emperor Searcy
          11Alive’s Fred Kalil | 11Alive’s Sam Crenshaw
          WSB’s John Bachman
          FOX 5’s Karen Graham | FOX 5’s Ken Ridriguez | FOX 5’s Gurvir Dhindsa
          Ch. 46’s Brandon Rudat | Ch. 46’s JaQuitta Williams
          Q100’s Bert Weiss
          The Fish’s Lara Scott
          790 The Zone’s Steak Shapiro | 790 The Zone’s 2 Live Stew
          680 The Fan’s Buck & Kincade

*written confirmations available upon request; receiving confirmations daily
The Venue
                                      The Southeast Softball Complex




                                         5845 Hillvale Rd | Lithonia GA 30058
        The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field!


DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right |
1.0 miles to Hillvale Road | 0.06 miles .. YOU’RE THERE! Southeast Softball Complex, on the right!
The 21 Club
                                                          BE A MEMBER!
This sponsorship puts you right in the middle of the action! Partnering with one of the most famous “21’s” –
Deion “ Prime Time” Sanders – will dramatically increase the exposure and awareness of your brand, product or
service. It is one of the most affordable ways to “get in the game” and receive a PRIME TIME experience!

    Branding on all softball print collateral (handbills, official banner boards, welcome boards, etc.)
    Recognition and Exposure in pre & post coverage via press releases, etc.
    Special On-Field Recognition during Half Time
    Group Photo with 2011 Pro Football Hall of Famer Deion Sanders
    Special Game Memorabilia
    (2) VIP Tickets with Private VIP Entry, VIP Seating & Parking
    (2) General Admission Tickets for special guests/clients/employees relations
    Community reinvestment and helping to serve under-served youth: PRICELESS

                                                               $2100
      TO BECOME A MEMBER OF THE 21 CLUB, CALL 866.216.FOXX (3699) x701 or direct 404.791.6525.
                              Sponsorship offers subject to change without notice. Limitations and exclusions apply.
                     All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
                            All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.
Producers



Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand
marketing, special events and cause marketing initiatives & programs. FEG is headquartered in
Atlanta, GA with offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has
become nationally renowned for its creative brand strategies, superior marketing campaigns, results-
driven promotions, effective publicity, flawless event production and meticulous event management.
We brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves
in maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. It’s just the way we do business!

Over the years, we have been blessed to consistently deliver these services to some of the country’s
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!

Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to
exceed every client’s expectations. We look forward to exceeding yours!


  WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!

                   Bringing together and maximizing sports, entertainment and cause!

                       2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
   TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)

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Prim Time Celebrity Softball-TF

  • 1. Benefitting Prime Time Sports Association | a 501c3 organization Celebrity Softball Challenge hosted by: 2011 NFL Hall of Famer/ MLB All-Star Deion Sanders 27 July 2012 Dekalb County Southeast Softball Complex | Lithonia GA 4pm
  • 2. Event Scope / The Opportunity THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR & community outreach opportunity! In addition to Sanders’ incredible following and fan base amassed over a wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers! Captive Target Audience: All Ages | Male & Female | Family Ethnic Groups: White, Black, Hispanic Household Income Levels: Moderate Incomes Marital Status: 60% Single; 30% Divorced; 10% Other Residence: 70% Homeowners; 30% City Dwellers Employment: 40% Professional; 30% Entrepreneur; 15% Unemployed; 10% Other; 5% Retired Audience Concentration : Atlanta Metro Area/Dekalb County *for presentation purposes only
  • 3. Celebrity Softball Challenge Past Celebrity Sightings Sanders & NFLer Jamal Lewis The Prime Time Players! Sanders getting ‘em ready! Rapper Nelly Prime Time – The Ultimate Competitor Sanders, Matt Hasselbeck, Snoop Dogg & Cam Newton
  • 4. The Prime Time Players Celebrity Participants* NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!) NFL All-Pro Jerome Bettis (U did it with a football. Let’s see what U got with a soft one!) Atlanta Mayor Kasim Reed (We know U got game under the suit!) Comedian Rickey Smiley (It won’t be funny! We want a win!) Atlanta Falcon Owner Arthur Blank (Now’s your chance to really be a community guy!) NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!) NFL/MLB Star All Pro Brian Jordan (It’s U against Prime! U both did it… two ways!) Former Atlanta Falcon Ray Buchanan Rapper Bow Wow (We heard U got game! Bring it on!) NFL All-Pro Cam Newton Rapper TI (U talk the sports trash! Put your $ where your bat is!) Rapper/Actor Chris “Ludacris” Bridges (Luda! We see U!) Reality Star Nene Leakes (Represent for the females, NeNe!) Rapper Snoop Dogg (U all sports, huh? Let’s see whatcha got!) V103’s Ryan Cameron | V103’s Frank Ski Magic 107.5’s Carol Blackmon | Hot 107.9’s Emperor Searcy 11Alive’s Fred Kalil | 11Alive’s Sam Crenshaw WSB’s John Bachman FOX 5’s Karen Graham | FOX 5’s Ken Ridriguez | FOX 5’s Gurvir Dhindsa Ch. 46’s Brandon Rudat | Ch. 46’s JaQuitta Williams Q100’s Bert Weiss The Fish’s Lara Scott 790 The Zone’s Steak Shapiro | 790 The Zone’s 2 Live Stew 680 The Fan’s Buck & Kincade *written confirmations available upon request; receiving confirmations daily
  • 5. The Venue The Southeast Softball Complex 5845 Hillvale Rd | Lithonia GA 30058 The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field! DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right | 1.0 miles to Hillvale Road | 0.06 miles .. YOU’RE THERE! Southeast Softball Complex, on the right!
  • 6. The 21 Club BE A MEMBER! This sponsorship puts you right in the middle of the action! Partnering with one of the most famous “21’s” – Deion “ Prime Time” Sanders – will dramatically increase the exposure and awareness of your brand, product or service. It is one of the most affordable ways to “get in the game” and receive a PRIME TIME experience! Branding on all softball print collateral (handbills, official banner boards, welcome boards, etc.) Recognition and Exposure in pre & post coverage via press releases, etc. Special On-Field Recognition during Half Time Group Photo with 2011 Pro Football Hall of Famer Deion Sanders Special Game Memorabilia (2) VIP Tickets with Private VIP Entry, VIP Seating & Parking (2) General Admission Tickets for special guests/clients/employees relations Community reinvestment and helping to serve under-served youth: PRICELESS $2100 TO BECOME A MEMBER OF THE 21 CLUB, CALL 866.216.FOXX (3699) x701 or direct 404.791.6525. Sponsorship offers subject to change without notice. Limitations and exclusions apply. All sponsorship benefits will vary based on the package selected as well as availability at time of offer. All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.
  • 7. Producers Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment branding, marketing, production and management agencies, specializing in personal brand marketing, special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become nationally renowned for its creative brand strategies, superior marketing campaigns, results- driven promotions, effective publicity, flawless event production and meticulous event management. We brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and business partners. It’s just the way we do business! Over the years, we have been blessed to consistently deliver these services to some of the country’s high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment and sports assets, alliances and relationships to produce maximum results! Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to exceed every client’s expectations. We look forward to exceeding yours! WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT! Bringing together and maximizing sports, entertainment and cause! 2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324 TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)