SlideShare a Scribd company logo
1 of 2
Download to read offline
AmeriCorps Anniversary 20th By the Numbers
• 900,000: Number of individuals who have joined AmeriCorps since Sept. 12, 1994.
• 1.2 billion: Total number of hours served by AmeriCorps members.
• $2.7 billion: Total amount of education scholarships earned by AmeriCorps
members since 1994.
• 4: Number of Presidents that commemorated the anniversary.
• 95: Number of AmeriCorps pledge ceremonies across the country in all 50 states
and territories.
• 72,000: Page views received in a 12- hour period on AmeriCorps.gov.
Trending on Social Media
Starting at 8:20am on Friday “AmeriCorps” and #AmeriCorps20 were trending for
15 hours on Facebook and Twitter.
Thunderclap
AmeriCorps was trending on Twitter and Facebook, thanks to a
ThunderClap campaign that reached 52 million users on
Facebook, Twitter, and Tumblr. It was the 4th largest
Thunderclap in history, and the largest in government history.
Twitter
On September 12, more than 19,000 tweets used the hashtag
#AmeriCorps20. By midnight we saw a 671% increase in user
engagement on retweets with over 153,000 Twitter users
(including Bette Midler).
Employers of National Service
At the White House, President Obama announced the
Employers of National Service. The initiative recognizes
the valuable skills AmeriCorps members and Peace
Corps volunteers bring to the workplace. The Facebook
graphic reached of 165,824 users.
White House Social Media Engagement
The White House allowed AmeriCorps to
take over their Instagram account.
By the end of the day photos on
@WhiteHouse and @MichelleObama
reached 1.6 million followers and received
more than 50,000 “hearts/likes”.

More Related Content

Similar to Highlights of AmeriCorps Anniversary

Obama
ObamaObama
Obamazinam
 
Case study on barack obama’s 2008
Case study on barack obama’s 2008Case study on barack obama’s 2008
Case study on barack obama’s 2008Muhammad Iqbal Rana
 
The Critical Role of Social Media in Politics
The Critical Role of Social Media in PoliticsThe Critical Role of Social Media in Politics
The Critical Role of Social Media in PoliticsLawrence Miller
 
Paper On Obama Web Based Campaign
Paper On Obama Web Based CampaignPaper On Obama Web Based Campaign
Paper On Obama Web Based CampaignV B
 
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...National Trust for Historic Preservation
 
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
 
LA event: December 11, 2008: Digital Tools for LA non profit workshop
LA event: December 11, 2008: Digital Tools for LA non profit workshopLA event: December 11, 2008: Digital Tools for LA non profit workshop
LA event: December 11, 2008: Digital Tools for LA non profit workshopPR Council
 

Similar to Highlights of AmeriCorps Anniversary (8)

Obama
ObamaObama
Obama
 
Case study on barack obama’s 2008
Case study on barack obama’s 2008Case study on barack obama’s 2008
Case study on barack obama’s 2008
 
The Critical Role of Social Media in Politics
The Critical Role of Social Media in PoliticsThe Critical Role of Social Media in Politics
The Critical Role of Social Media in Politics
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & Politics
 
Paper On Obama Web Based Campaign
Paper On Obama Web Based CampaignPaper On Obama Web Based Campaign
Paper On Obama Web Based Campaign
 
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...
Forum Journal (Winter 2015): Seven Key Social Media Takeaways from the Save P...
 
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
 
LA event: December 11, 2008: Digital Tools for LA non profit workshop
LA event: December 11, 2008: Digital Tools for LA non profit workshopLA event: December 11, 2008: Digital Tools for LA non profit workshop
LA event: December 11, 2008: Digital Tools for LA non profit workshop
 

Highlights of AmeriCorps Anniversary

  • 1. AmeriCorps Anniversary 20th By the Numbers • 900,000: Number of individuals who have joined AmeriCorps since Sept. 12, 1994. • 1.2 billion: Total number of hours served by AmeriCorps members. • $2.7 billion: Total amount of education scholarships earned by AmeriCorps members since 1994. • 4: Number of Presidents that commemorated the anniversary. • 95: Number of AmeriCorps pledge ceremonies across the country in all 50 states and territories. • 72,000: Page views received in a 12- hour period on AmeriCorps.gov. Trending on Social Media Starting at 8:20am on Friday “AmeriCorps” and #AmeriCorps20 were trending for 15 hours on Facebook and Twitter. Thunderclap AmeriCorps was trending on Twitter and Facebook, thanks to a ThunderClap campaign that reached 52 million users on Facebook, Twitter, and Tumblr. It was the 4th largest Thunderclap in history, and the largest in government history.
  • 2. Twitter On September 12, more than 19,000 tweets used the hashtag #AmeriCorps20. By midnight we saw a 671% increase in user engagement on retweets with over 153,000 Twitter users (including Bette Midler). Employers of National Service At the White House, President Obama announced the Employers of National Service. The initiative recognizes the valuable skills AmeriCorps members and Peace Corps volunteers bring to the workplace. The Facebook graphic reached of 165,824 users. White House Social Media Engagement The White House allowed AmeriCorps to take over their Instagram account. By the end of the day photos on @WhiteHouse and @MichelleObama reached 1.6 million followers and received more than 50,000 “hearts/likes”.