According to www.techsciresearch.com latest Report- India non electric kitchen appliances market is projected to grow from $ 597 million in 2018 to $ 972 million by 2024, exhibiting a CAGR of over 8% during 2019-2024, owing to increasing demand for convenient kitchen appliances, especially from middle-income population and rural regions. URL- https://www.techsciresearch.com/report/india-non-electric-kitchen-appliances-market/3842.html

1. INDIA NON ELECTRIC KITCHEN
APPLIANCES MARKET
COMPETITION, FORECAST &
OPPORTUNITIES
2014 – 2024
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
Published: March 2019

2. 2
Table of Contents
S No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Sources of Information
4.3. Reason for Purchase
5. India Non Electric Kitchen Appliances Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Distribution Channel (Store Based Retail and Non-store Based Retail)
5.2.2.
By Product Type (Gas Stoves, Pressure Cookers, Non Electric Juicers, Non Electric Toasters,
Non Electric Food Processors and Others)
5.2.3. By Region
5.2.4. By Company
6. India Gas Stoves Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Distribution Channel
6.3. Product Benchmarking
7. India Pressure Cookers Market Outlook

3. 3
Table of Contents
S No. Contents
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
7.3. Product Benchmarking
8. India Non Electric Juicers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.3. Product Benchmarking
9. India Non Electric Toasters Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
9.3. Product Benchmarking
10. India Non Electric Food Processors Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
10.3. Product Benchmarking

4. 4
Table of Contents
S No. Contents
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1 Competition Outlook
15.2. Company Profiles
15.2.1. TTK Prestige Limited
15.2.2. Hawkins Cookers Limited
15.2.3. Butterfly Gandhimathi Appliances Ltd.
15.2.4. Stovekraft Limited
15.2.5. Sunflame Enterprises Private Limited
15.2.6. United Ekta Engineering Udyog (P) Ltd.
15.2.7. Bajaj Electricals Limited
15.2.8. Jaipan Industries Limited
15.2.9. Preethi Kitchen Appliances Pvt Ltd
15.2.10. Singer India Limited
16. Strategic Recommendations
17. About Us & Disclaimer

5. 5
Product Overview
Review Period
2014 – 2017
Base Year
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Year Range
Non electric kitchen appliances is a segment in home appliances market. For the study, non electric
kitchen appliances have been considered as equipment, machine or apparatus used for preparing food
and beverages, which work manually and do not require electricity.
Kitchen
Appliances
Market
Market Segmentation
PRODUCT TYPE
• Gas Stoves
• Pressure Cookers
• Non Electric Juicers
(Hand Juicers)
• Non Electric Toasters
(Gas Toasters)
• Non Electric Food
Processors (Manual
Food Processors)
• Others (Hand
Choppers, Manual
Hand Blenders, Dicers,
etc.)
DISTRIBUTION CHANNEL
• Store Based Retail
• Non-store Based Retail
REGIONS
• North
• West
• South
• East

6. 6
Research Methodology
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
India non electric kitchen
appliances market, overall
market size and segmental
market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
India non electric kitchen
appliances market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Website
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research

7. 7
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India non electric kitchen appliances market. The
segments of this market, while considering the major influencing factors such as rising trend of nuclear families, increasing disposable
appliances in rural market and speculated positive growth for the market during the next five years. The study includes market
decisions while planning their strategy to achieve sustainability in India non electric kitchen appliances market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as kitchen appliance
experts and other industry participants.
• The team interviewed more than 10 kitchen appliance companies, 50 distributors and retailers and 15 Industry experts and other
kitchen appliances market to obtain the overall market size from 2014 to 2018, which was validated by the Delphi technique. Taking
size was averaged out, to arrive at the market size data from 2014 to 2018.
• Exchange Rate of 1USD = 67INR has been used for calculations throughout this report.

8. 8
Respondents were asked about the current and future market growth rates and market shares by type and by region. Removing the outlier responses, the geometric mean of growth
estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various
segments were further triangulated from other stakeholders depending upon the type of non electric kitchen appliances.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in
which the respondents were asked about the market shares or revenue generated from various types of non electric kitchen appliances. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India non electric kitchen appliances market, TechSci
Research used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis
Research Methodology

9. 9
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used impact analysis during short,
medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including
market share data.
Partial List of Companies Interviewed Key Secondary Sources
 TTK Prestige Limited
 Hawkins Cookers Limited
 Butterfly Gandhimathi Appliances Ltd.
 Stovekraft Limited
 Sunflame Enterprises Private Limited
 United Ekta Engineering Udyog (P) Ltd.
 Bajaj Electricals Limited
 Jaipan Industries Limited
 Preethi Kitchen Appliances Pvt Ltd
 Singer India Limited
 Census of India
 Ministry of Corporate Affairs
 World Bank
 TechSci Research Proprietary Database & Knowledge Repository
 Company Annual Reports
 Bureau of Indian Standards (BIS)
 Ministry of Statistics & Programme Implementation (MoSPI)
 Industry Magazines
 Industry Reports
 Press Releases
 News Dailies
 Credible Paid Databases
Research Methodology

10. 10
Industry Brief
According to TechSci Research report, “India Non Electric Kitchen Appliances Market By Distribution
Channel, By Product Type, Competition, Forecast & Opportunities, 2014-2024”, India non electric kitchen
appliances market is projected to cross $ 972 million by 2024. Anticipated growth in the market would be
driven by changing lifestyle, increasing per capita disposable income, rising number of nuclear families,
expanding middle class population and growing youth population who are inclined towards products
offering enhanced convenience. Moreover, easy product availability and expanding distribution and supply
chain of manufacturers and suppliers are expected to aid the country’s non electric kitchen appliances
market during the forecast period.
Proportion of working women in the country is increasing gradually, which is contributing to growing
household income as well as leading to time shortage for women towards household activities. Also, with
rapid increase in the number of nuclear families in urban India, sharing of household work among family
members is on the decline. Consequently, the utility of non electric kitchen appliances, that help in
minimizing the effort and time required in cooking activities, is on the rise. Increasing competition among
store-based retail outlets coupled with growing amount of time spent by consumers on the internet is
resulting in rising sales through online channels; however, multi-branded stores segment is anticipated to
continue to be the dominating distribution channel for non electric kitchen appliances in India.
“Demand for non electric kitchen appliances is growing across the country, owing to increasing trend of
working women, in addition to rising influence of social media on the millennial population which persuades
them to purchase these appliances as they provide convenience and comfort. Moreover, leading non electric
kitchen appliance manufacturers are continuously diversifying their product portfolios and are offering a
wider range of products, both in terms of applications as well as price range, resulting in the accessibility and
visibility of non electric kitchen appliances in the country. Such developments are expected to positively
influence India non electric kitchen appliances market over the course of next five years.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global management consulting firm.

11. 11
Sample Data - Snapshot
Figure 13: Consumption of Petroleum Products, By Product Type, 2016
16%
16%
17%17%
17%
17%
High Speed Diesel
Motor Spirit
Liquefied petroleum gas
Naphtha, Aviation Turbine
Fuel & Superior Kerosene Oil
Furnace Oil & Bitumen
Others
Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Figure 17: Projected LPG Demand in MMT
2015-2016 2020-2021
Figure 19: India Household and NPISHs Final Household
Consumption Expenditure, 2013 & 2017 (USD Trillion)
xx
2017
xx
2013
Figure 24: India, Retail Market Share, By Retail Type, 2017 Figure 15: New PMUY Connections (In Million)
50.00%
50.00%
Modern
Retail
Traditional
Retail
2018

12. 12
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COMPETITION, FORECAST & OPPORTUNITIES 2014-2024
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13. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India.
TechSci Research provides market research reports in a number of areas to organizations. The company uses
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use
and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No
representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation
of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci
Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any
errors or omissions or for the results obtained from the use of such information and especially states that it has no financial
liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,
can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for
client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci
Research.
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