Project and Portfolio 1: Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Taylor DePrimo
Project & Portfolio I: Week 1
May 4th 2022

2. Taylor DePrimo was born on May 26th, 1993 in
Staten Island, New York. While always having a
passion for music and concerts, Taylor knew
that her future was going to involve following her
goal of becoming involved in the music industry.
Taylor enrolled in the Music Business program
at Full Sail University with intentions to further
her understanding of the music industry and to
develop the skills needed to becoming an Artist
Manager or Talent Agent.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Assistant, Music Touring
• Talent Acquisition Coordinator
• Artist Development Coordinator-
Global Touring
Girl/Guy Next Door Archetype -
through creating real life
connections and friendships with my
targeted audience, I look to help
inspire and motivate others to be
the best version of themselves they
can be.
Artist Manager/ Junior Talent Agent within the Music Industry

4. Current Employees at United Talent Agency, AEG &
Universal Music Group
TARGET AUDIENCE
Angelica Ayala-Torres
Outreach Plan:
• Connect with her on LinkedIn
• To make initial contact with Angelica, I will work on
messaging her on LinkedIn
• I will follow up with Angelica with a two week time frame
Executive at United Talent
Agency
Kyle Wagner
Outreach Plan:
• Connect with him on LinkedIn
• To make initial contact with Kyle, I will work on
messaging him on LinkedIn
• I will follow up with Kyle with a two week time frame
Senior Director, Talent Acquisition &
Talent Operations at Universal Music
Group
Christina Owens
Outreach Plan:
• Connect with her on LinkedIn
• To make initial contact with Christina, I will work on
messaging her on LinkedIn
• I will follow up with Christina with a two week time
frame
Global Touring at AEG
Presents

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry -level position for a Talent Agency.
‣ Have a greatly expanded network through
social media platforms like LinedIn and have at
least 4 solid connections with current members
apart of UTA (United Talent Agency)
Mid Term: (2027)
• Advance my placement at UTA working with Agents
‣ Becoming a prominent member of UTA and
continuing to build my network across different
social platforms
Long Term: (2035)
• Work as an Artist Rep/Manager for talent in New
York or Los Angeles
‣ Continue to work alongside UTA, as well as
building my network with other agencies.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communications
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Time Management Novice / Adept / Expert
Language (English) Novice / Adept / Expert
Ability to Thrive in fast-paced environment
SOFT
HARD
Novice / Adept / Expert
Music Industry Knowledge Novice / Adept / Expert
Professionalism Novice / Adept / Expert
Video Conference Systems Novice / Adept / Expert

7. I enable and motivate aspiring and current
artists to develop and showcase their talent
to the world.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service Manager 6 years
Education:
• Music Business B.S., Full Sail University (Exp.
2023)
Awards:
• Career Arts Award

9. COMPETITION
Arianna Gonzalez
Industry Experience:
• Artist Manager / Junior Talent Agent /
Program Director
Education:
• Full Sail University - Music Business - B.S. - 2022
Leadership Experience:
• Member of National Society of Collegiate Scholars
• Member of Music Business Associations
Skills and Proficiencies:
• Leadership - 3 endorsements
• Research - 2 endorsements
• Writing - 1 endorsements
Taylor DePrimo
Overall Online Presence:
• 398 Connections, Customized banner image with a
slogan non professional headshot, ample detail
throughout profile, no published articles, active on other
social media, url customized
• Grade: Average, 35 out of 100
Industry Experience:
• Current Student at Full Sail University
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Customer Service Manager - 6 years
Skills and Proficiencies:
• None Labeled
Overall Online Presence:
• 1 connection, no custom banner, professional
headshot, semi detailed profile as I’m just starting out
with LinkedIn, no published articles, active on other
social media, url not customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Andrew Thomas
Noteworthy Experience:
• Personal Assistant
• Social Media Marketing Intern
Taylor DePrimo
Industry Experience:
• Agent Trainee at United Talent
Agency
Education:
• Tulane University - Film Studies and Digital Media
Production, B.A. - 2018
Skills and Proficiencies:
• Camera Operations - 9 endorsements
• Film- 8 endorsements
• Film Production - 8 endorsements
Overall Online Presence:
• 500+ connections, customized banner, no professional
headshot, ample detailed profile, no published articles
active on other social media, URL not customized
• Grade: Average, 45 out of 100
Industry Experience:
• Current Student at Full Sail University
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Customer Service Manager - 6 years
Skills and Proficiencies:
• None Labeled
Overall Online Presence:
• 1 connection, no custom banner, professional
headshot, semi detailed profile as I’m just starting out
with LinkedIn, no published articles, active on other
social media, url not customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
In a tough competitive industry, I want to be a
strong voice that offers consistent takes based off
knowledge and experience, while blending in my
natural personality that consists of real passion for
music
TAYLOR DEPRIMO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Austin City Limits Festival
‣ October 7-9 & October 14-16 | Austin, Texas
• Global Citizen Festival
‣ September 2022 | New York, NY
• Music Biz Conference
‣ TBD | Nashville, Tennessee
Digital Marketing
• Primary Content: I will create an online blog showcasing my
self-development, and career development.
• Primary Tools: Instagram - I will promote my blog with
Instagram story videos/posts, LinkedIn - promote it to a
growing network by publishing key articles.
• Website: I will use my Full Sail digital portfolio to showcase
progressive school work, and utilize the blog section to post
key articles.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking a current music industry professional that is
strong wiled. By 2024
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2023
Technical Skills
• Microsoft Word Skills - LinkedIn Learning, July 2022
• Microsoft Powerpoint Skills - LinkedIn Learning, July
2022
• Communication Skills - LinkedIn Learning, July 2022
Soft Skills
• Time Management, August 2022
• Creating and Giving Business Presentation, LinkedIn
Learning, August 2022
• Communicating with Confidence, LinkedIn Learning,
August 2022

14. Taylor DePrimo
You know how the world has a stigma against “fan girls”. Well, I want to be
one of the voices to change that. I want the world and the music industry to
know that even someone wanting to step foot into the industry that has a
background of being a fan girl is what the industry needs. We are the ones
who know what an artist can do to connect with their fan bases the best.

15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved May 8, 2022, from
https://www.onetonline.org/link/summary/13-1011.00
27-2012.04 - talent directors. O*NET OnLine. (n.d.). Retrieved May 8, 2022,
from https://www.onetonline.org/link/summary/27-2012.04
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.). Retrieved May
8, 2022, from https://www.onetonline.org/link/summary/27-3031.00
AEG Presents. Artist Development Coordinator - Global Touring. (n.d.).
Retrieved from
https://www.linkedin.com/jobs/view/3054551147/?alternateChannel=sea
rch&refId=Ito%2BN9EheB62GhU5GGlqag%3D%3D&trackingId=zl%2F
%2BjT%2BAxEdQSRQQpWRvkw%3D%3D
Andrew Thomas LinkedIn Profile. (n.d.). Retrieved from
https://www.linkedin.com/in/andrew-thomas-32230312b/
Angelica Ayala-Torres - executive, Music Innovation - linkedin.com. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/angelica-
ayala-torres
Arianna Gonzalez - junior talent agent - art talent agency | linkedin. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/arianna-
gonzalez-ari-m
Christina Ownes - LinkedIn Profile. (n.d.). Retrieved from
https://www.linkedin.com/in/christinagowens/
Kyle Wagner - senior director, Talent Acquisition & Talent ... - linkedin. (n.d.).
Retrieved May 8, 2022, from https://www.linkedin.com/in/kyle-wagner-
93b6b216
United Talent Agency. Assistant, Music Touring. (n.d.). Retrieved from
https://www.linkedin.com/jobs/view/3021452559/?alternateChannel=sea
rch&refId=PMiH%2FjA99Qo0mvdJ%2FMbS5g%3D%3D&trackingId=gU
B3FJclQExJDT8aEi7xdg%3D%3D
Universal Music Group . Talent Acquisition Coordinator. (n.d.). Retrieved from
https://www.linkedin.com/jobs/view/3048278962/?alternateChannel=sea
rch&refId=mqp%2B1FnMCftjbdDvLsLG1Q%3D%3D&trackingId=sWVd
w0gsJ9ShxoHNkgxjEQ%3D%3D