Slashed time and costs by 50% by redesigning departmental guidelines to demonstrate proficiency in policies, practices, and procedures

1. ~Internet Sales Team Process~
Direct: 678-783-2834
Fax: 770-629-6905
Roadside Assistance: 1-800-411-9988
4015 Jonesboro Rd
Union City, GA 30291

2. Table of Contents
P. Vision
P. Mission
P. Butler Auto Group
P. Audi South Atlanta
P. Internet Sales Team Process
P. Sales Status-Active
P. New
P. Certified Pre-Owned
P. Pre-Owned/Used of Brand
P. Internet Lead Sources
P. Internet Lead Source Partners
P. Audi Specific Vehicle Leads
P. Audi Non-Specific Vehicle Internet Leads
P. Off Brand Vehicle Internet Leads
P. Out of State Internet Leads

3. Mission
To create lifetime customers by delivering the highest quality service and treating each customer
as if they are a guest in our home by:
● Surrounding ourselves with the best associates in the industry
● Creating an environment that rewards performance and customer care
● Partner with the best franchises and continually strive to be their top performing dealer
● Give back and support the communities in which we do business
We commit to making Butler Automotive Group the best place to work and in turn the best place to
do business for our customers.

4. Internet Sales Team Process
New Internet Inquiry
● Internet Sales Manager will assign inquiry to an internet salesperson
● Salesperson then opens the inquiry and reads the Autoresponse
● After reading prospect’s information STOP THE CLOCK by completing the phone call task. Then
make the call.
● After calling the prospect place the inquiry in the First Response sales status
● If the prospect has no phone place place the inquiry in the Internet No Phone sales status
● If the prospect has no email address place the inquiry in the Internet No Email sales status
● If an inquiry has the wrong/fake phone number or email address, add the the phone number or
email address in the notes with comment and remove the wrong/fake phone number or email
address from the inquiry
Things To Look For:
Auto Response
● Prospect Information (Name, Phone, Email)
● Vehicle Wanted Information (Make, Model, Trim, Features, Source)
● Customer Comment Information (What is the customer asking for? E-Price, Inventory, etc.)
● Location (How many miles away is the customer? Can we offer then Complimentary Pick-up and
Delivery or Complimentary Airport Parking)
● Status: Is the customer listed in first response, internet no phone, or internet no email?
Initial Response
● Call
● Text
● Email
Follow Up
● CRM Organizer (Daily, Weekly, Monthly, Overdue)
● After making initial response schedule a task (phone, email, text) to follow up with customer in the
future
● Make sure to update your overdue tasks weekly
● Pro Tip: Use all downtime to retouch Active-First Response (Internet No Email, Internet No Phone)
prospects that you may have dropped the ball on. Schedule calls for every prospect at least 5 times
over the course of 90 days.

5. New Internet Inquiry
A NEW internet inquiry has been submitted and assigned to an Audi Brand
Specialist. The inquiry has two tasks already assigned to the salesperson.
The Audi Brand Specialist will first open the Auto Response to review the
prospect information, vehicle request, and customer comments.

6. Auto Response

7. Initial Call Process Activity
Stop the clock by completing the phone call task (activity) and then call the
prospect.
Upon calling the prospect we discovered that the phone number provided was the
wrong number. Following protocol the phone number will be noted, removed, and
the inquiry will be placed in the Internet No Phone sales status, which stops phone
call tasks from being automatically scheduled.

8. Initial Email Process Activity
If an email is provided move on to the email task under current activity and
then schedule the next task under next activity.
Pro tip: Make sure you leave enough time in between each task to give the
customer an opportunity to respond after sending the Day 2 Spam Check.

9. New Internet Inquiry
The phone number associated with this inquiry was the wrong number. The phone
number was noted in the comment section and then removed from the inquiry.
We were unable to send this prospect a text message because the phone number
was removed.
The email tasks were completed as scheduled.
The sales status is Internet No Phone.

10. Sales Status-Active
New- Initial submission into the E-Leads system
First Response- Initial response to customer with no reply
Working- Customer has replied to initial response
Working, VNIS- Customer has replied to initial response. However, the
vehicle requested is no longer in stock
Hot- Customer has been in communication with sales person to set an
appointment or negotiate a deal
Internet No Phone- Customer has submitted a lead with no phone
number
Internet No Email- Customer has submitted a lead with no email address
Sold Pending- Customer has signed the worksheet, credit application is
completed, and deposit in house
Manager Review- Salesperson has determined that the lead is
unresponsive or inadequate
Appointment Set- Salesperson has made arrangements for customer to
come into the dealership
Appointment No Show- Customer missed the appointment date set by
salesperson

11. Internet Lead Source Partners
Edmunds.com
Pentagon Federal Credit Union
Costco Auto Program
● Navy Federal Credit Union
Truecar Auto Program
● US News
● USAA
● Navy Federal Credit Union
● American Express
● Benefit H
● AAA

12. Internet Lead Sources
AudiUSA- Audi South Atlanta Dealer Website
Social Media Marketing- Facebook
Autotrader: New Car
Autotrader.com
Kelly Blue Book
Dealer.com
Carfax
CarGurus
CarNow
Cars.com
True Car- New True Car/True Car
Other
Client Command
Pro Tip: View extended list of inquiry sources in the prospects profile under Opportunity. Click sources to
view the complete list.

13. Sales Resources
V-Auto: Every pre-owned inquiry will come with a V-Auto report that gives you information on how
the car is ranked in the market given price, mileage, and distance from our dealership. V-Auto
reports can be issued by a Sales Manager, Internet Sales Manager, Finance Manager, or General
Manager.
Rapid Recon: Rapid Recon is given to all salespersons in order to provide information on the
condition of the vehicle including mechanical records.
Butlercars.com: As part of the Butler Auto Group all salespersons will have access to a network
of 13 dealerships
Carfax: Each car will come with carfax information included on the webpage it is posted under
Audi South Atlanta: Every salesperson will have access to highlighted features, included options
& packages, and tech specifications
Audi Order Guide: Every salesperson will have access to the most recent information

16. Example Using Customization, V-Auto,
and Rapid Recon
Steven, we have completed a 300 pt. safety inspection which it has passed. It is a one owner, clean Carfax, no
accidents or damage reported. I wanted to let you know our pricing strategy, how we price our vehicles. We can
see every 2006 Honda CR-V available in the country, we compare miles and equipment. Our vehicle is ranked
2nd because it is priced the 2nd lowest in the country selling at $6488.00 with an average selling price of
$7871.00. We want our customer to know we are a transparent, no haggle dealership, we immediately pass on
the savings to our customer giving them the best value. For our review have attached a market report for your
review.
We have several 2018 Audi Q3 on our lot with FWD and premium features as requested. Which color Q3 were you interested in?
Are there any extra packages you'd like to add to the premium model? If you are still in the market to purchase please do not
hesistate to reach out to me for further assistance.
This GLK350 was a trade-in at one of our other locations and they sent it our way since we specialize in high-line pre-owned
inventory. With that said, it's a Mercedes so we've gotten really aggressive right out of the gate to ensure it sells quickly. It's got a
clean CarFax and history and we've already ran it through the shop and it's mechanically sound as well.
We don't intend to keep it beyond the end of the month so we just reduced the price to $14,888 making it one of the lowest prices
and best deals in the nation. Most comparable cars are being sold by dealerships with poor reputations and for more money.
We're quite the opposite and I hope you'll let us show you how!
Let me know if you have any questions at all, and I will be more than happy to assist.

17. Audi Internet Leads-
Call
Word Track
Text
1st Response
Custom w/ 1st Response
Email
1st response: audi vehicle specific
1st response: audi vehicle non specific

18. Off Brand Internet Leads
Call
Word Track
Text
N/A
1st Response: Off Brand
Email
1st Response: Off Brand

19. Audi Specific Vehicle Internet Email
Template
<{CustFirstName}>,
My name is <{SalesPersonName}> and I'm your Audi Brand Specialist here at Audi South Atlanta. I just reached out
to you by the phone number provided and left you a voicemail w/ my contact information but I also thought I'd try you
here.
I just received your inquiry through <{Source}> regarding your interest in a <{SoughtYear}> <{SoughtMake}>
<{SoughtModel}>. We have a fantastic partnership with <{Source}> that offers our mutual customers very aggressive,
no-haggle pricing on all of our new & pre-owned vehicles.
{Insert Customized Message}
{Insert Rapid Recon/ if applicable}
{Insert V-Auto/ if applicable}
{Insert Image of Vehicle Here From Our Inventory}
I noticed your address puts you in <{CustCity}> and I've got some great news for you!
Regardless of your interest, we've got you covered as it relates to our ability to give you:
1. The best price on your purchase (regardless of what vehicle you're interested in)
2. The best value on your trade-in (assuming you have one)
3. The most competitive financing offers (both lease and purchase options available)
With all that said, we are the only dealership in GA that also provides all of our customers w/ Complimentary Pickup
and Delivery for both Sales & Service (Yes, you never have to waste your time driving to the dealership again!) and
Complimentary Airport Parking for our Service Customers. With Airport Parking, we've got 10 covered parking
spots and we cover your parking fees!
Basically, we can offer you the best deal on the best car, but we can accompany it with unparalleled service both
during and after the purchase!
Please reply to my email or voicemail at your convenience and let me know how we can assist you! Regardless of
what you're after, we are your 1-stop shop! Make it a great day!

20. Audi Specific Vehicle Internet Email
Template Completed
Imad,
My name is Corey Alfarano and I'm your Audi Brand Specialist here at Audi South Atlanta. I just reached out to you by the phone number provided and left you a
voicemail w/ my contact information but I also thought I'd try you here.
I just received your inquiry through Google regarding your interest in a 2015 Audi A6. We have a fantastic partnership with Google that offers our mutual customers very
aggressive, no-haggle pricing on all of our new & pre-owned vehicles.
U 2015 Audi A6 2.0T Premium 4dr Front-wheel Drive
FrontTrak Sedan
Dealer
Price:$24,888
.00
Vin : WAUCFAFC5FN013709
StockNumber
: P1298
Exterior : Brilliant Black
Interior :
Black
Mileage : 44734
More Information
I noticed your address puts you in Alabama and I've got some great news for you!
Regardless of your interest, we've got you covered as it relates to our ability to give you:
1. The best price on your purchase (regardless of what vehicle you're interested in)
2. The best value on your trade-in (assuming you have one)
3. The most competitive financing offers (both lease and purchase options available)
With all that said, we are the only dealership in GA that also provides all of our customers w/ Complimentary Pickup and Delivery for both
Sales & Service (Yes, you never have to waste your time driving to the dealership again!) and Complimentary Airport Parking for our Service
Customers. With Airport Parking, we've got 10 covered parking spots and we cover your parking fees!
Basically, we can offer you the best deal on the best car, but we can accompany it with unparalleled service both during and after the
purchase!
Please reply to my email or voicemail at your convenience and let me know how we can assist you! Regardless of what you're after, we are
your 1-stop shop! Make it a great day!
Taylor. Cross
Internet Sales Coordinator
Main: 678-783-2834
taylor.cross@audisouthatlanta.com
Audi South Atlanta
4015 Jonesboro Rd.
Union City, GA 30291
www.audisouthatlanta.com
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Audi South Atlanta
4015 Jonesboro Road
UNION CITY, GA 30291
Imad, our 2015 Audi A6 2.0 is a certified vehicle. We have completed the 300 point safety inspection and found that the
front and rear brakes needed to be replaced. It is a one owner vehicle with a clean carfax.
I want to share with you our pricing methodology. We are ranked #2 for the lowest price 2015 A6 in the country. There is not
another 2015 Audi A6 with 44734 miles at our price for over 500 miles away from our dealership.

21. Dealer Incentives

22. Monthly Incentives