Advert Proposal for Media Studies.

1. Advert Proposal
Tayla Maloney

2. Product
The product I’m going
to be advertising is
the iPad 2 by Apple.

3. Ideologies
. Technology
. The apple company
. Business men/women
. Entertainment
. Exquisite
. Students
. Academic
. Smart

4. Target audience
Primary- Secondary-
Business men and Students as they
women; as they need something
can afford the that is entertaining
product and it is yet academic. This
suitable to their product is both.
professional
occupation.

5. Maslow’s hierarchy of needs
Under Maslow’s hierarchy of
needs the audience will fall
under; self actualization
(creativity), Esteem
(achievement),
Love/Belonging (friendship,
family), and safety Safety
(security of employment
and resources).

6. Persuasive Techniques
Repetition
Warm and Fuzzy
Reward and Punishment
Anchorage

7. Colours
For my advert I’m going to be using bold colours.
So mainly black and white. However, I will be
using some colour, these colours will be pastel
colours though. This is so that the advert will be
professional. Although it will be classy, it will not
be boring.