Business Plan Part 3 Student Name Institution Instructor Date Business Plan Part 3 CJ’s Restaurant 8. Location and Place (distribution) A. Location CJ’s Restaurant will be located in San Fransisco, California. The restaurant will be at 13th Street, San Fransisco, CA 94103, USA. Since the location it is in town, it will make the restaurant more accessible to people. San Fransisco is known for its restaurants and coffee shops. Additionally, it has numerous businesses thus it attracts a lot of customers to the restaurant industry. CJ’s restaurant will use the location to gain a competitive advantage by introducing organic foods. Thus, since people are shifting to more healthy alternatives, they will prefer the restaurant to the many fast-food restaurants in the same area. The numerous business and restaurants in the area create human traffic thus availing potential customers to the business. Additionally, the area that has been selected has a reputation for the best restaurant in the US. There are minimal organic food sellers in the region despite the high number of restaurants. That will increase the visibility of the restaurant. The restaurant supply chain in San Fransisco is effective due to the numerous restaurants thus it will enable the restaurant to access low-priced inputs. B. Place (distribution) A distribution channel is used by a company to distribute its goods and services to customers. The company will integrate several distribution channels to ensure that its products reach the customers. The first distribution channel that the company will use is direct selling. This is a distribution strategy whereby the company sells its products directly to the customers. Therefore, the company will pen several company-owned restaurants and drive-ways to enable it to sell directly to its customers. The company will also promote e-commerce by selling its products through its website. That will ensure that their products reach a big market share. It will also ensure the effectiveness and efficiency of the distribution channel. The distribution channels chosen will support the business in several ways. Firstly, the distribution strategies that have been chosen will ensure that the company's products reach a wide customer base. That will enable the company to gain a larger market share in the restaurant industry in San Fransisco and the US in general. The chosen distribution strategy will also increase the company's revenues, sales, and profitability. That will aid in the growth of the business.12. Appendices A. Map of Location . B. Employment Summary C. Financial Documents 1. Key assumptions (Cash budget) The key assumption will show the assumptions made when writing the financial statements in this case. The prices that are used in the financial statements do not reflect the actual prices as they are all an estimation. The costs will be calculated in US Dollars. 2. Start-up Costs Summary (Cash budget) Item Cost (In US $) Cost ...

1. Business Plan Part 3
Student Name
Institution
Instructor
Date
Business Plan Part 3
CJ’s Restaurant
8. Location and Place (distribution)
A. Location
CJ’s Restaurant will be located in San Fransisco, California.
The restaurant will be at 13th Street, San Fransisco, CA 94103,
USA. Since the location it is in town, it will make the restaurant
more accessible to people. San Fransisco is known for its
restaurants and coffee shops. Additionally, it has numerous
businesses thus it attracts a lot of customers to the restaurant
industry. CJ’s restaurant will use the location to gain a
competitive advantage by introducing organic foods. Thus,
since people are shifting to more healthy alternatives, they will
prefer the restaurant to the many fast-food restaurants in the
same area. The numerous business and restaurants in the area
create human traffic thus availing potential customers to the
business. Additionally, the area that has been selected has a
reputation for the best restaurant in the US. There are minimal
organic food sellers in the region despite the high number of
restaurants. That will increase the visibility of the restaurant.
The restaurant supply chain in San Fransisco is effective due to
the numerous restaurants thus it will enable the restaurant to
access low-priced inputs. B. Place (distribution)

2. A distribution channel is used by a company to distribute its
goods and services to customers. The company will integrate
several distribution channels to ensure that its products reach
the customers. The first distribution channel that the company
will use is direct selling. This is a distribution strategy whereby
the company sells its products directly to the customers.
Therefore, the company will pen several company-owned
restaurants and drive-ways to enable it to sell directly to its
customers. The company will also promote e-commerce by
selling its products through its website. That will ensure that
their products reach a big market share. It will also ensure the
effectiveness and efficiency of the distribution channel.
The distribution channels chosen will support the business in
several ways. Firstly, the distribution strategies that have been
chosen will ensure that the company's products reach a wide
customer base. That will enable the company to gain a larger
market share in the restaurant industry in San Fransisco and the
US in general. The chosen distribution strategy will also
increase the company's revenues, sales, and profitability. That
will aid in the growth of the business.12. Appendices
A. Map of Location
.
B. Employment Summary
C. Financial Documents
1. Key assumptions (Cash budget)
The key assumption will show the assumptions made when
writing the financial statements in this case.
The prices that are used in the financial statements do not
reflect the actual prices as they are all an estimation.

3. The costs will be calculated in US Dollars.
2. Start-up Costs Summary (Cash budget)
Item
Cost (In US $)
Cost of licensing
2,450
Cost of acquiring raw materials
300,000
Cost of labour
50,000
Cost of acquiring machinery
150,000
Fixed costs e.g cost of rent, insurance
25,000
Cost of utilities e.g electricity costs
5,000
Packaging costs
4,000
Distribution costs
10,000
Total projected start up costs
546,450
3. Projected Income Statement
CJ’s Restaurant
Projected Income Statement
For the year ended 2021
Revenue
Sales

4. 750,000
Less
Cost of goods sold
500,000
Gross profit
250,000
Less Expenses
Procurement costs
3,500
Wages and salaries
50,000
Packaging and distribution costs
12,000
Rent
7,500
Utilities
5,000
Insurance premium
10,000
Licenses

5. 2,450
(90,450)
Operating profits
159,550
Less
Tax
(39,887.50)
Net Income
119,662.50
4. Projected Balance Statement
CJ’s Restaurant
Projected Balance Sheet
As at December 31, 2021
Assets
Amount
Liabilities and stockholder’s Equity
Amount
Current Assets
Liabilities
Cash
453,550
Accounts payable
41,412
Accounts receivables
50,750
Income tax payable
39,887.50

6. Prepaid rent
2,000
Salaries payable
25,000
Inventory
150,000
Total liabilities
106,299.50
Total current Assets
656,300
Stockholder’s Equity
Non-Current Assets
Capital
600,000
Equipment and machinery
150,000
Retained Earnings
100,000.50
Total Assets
806,300
Total liabilities and Stockholder’s Equity
806,300
CEO
Catering and waiting staff
Restaurant managers and supervisors

7. IT Personnel
Marketers
Accountants and Internal auditor
Chief Technology Officer
Chief Finance Officer
Chief Marketing Officer
Chief Operations Officer
Business Plan Part 2
Student Name

8. Institution
Instructor
Date
Business Plan Part 2CJ’s Restaurant
3. Company Products and Services
CJ’s restaurant will offer organic food which is high in
nutritional value. Most restaurants offer food with less
nutritional value and especially fast-food restaurants. Currently,
most people are seeing the need to turn to organic food and
more nutritional options of food due to the current rise in
lifestyle illnesses. That creates a niche in the market whereby
the restaurant shall meet the current and upcoming needs of
most customers. The high potential for the restaurant’s products
is the reason why they have been chosen to be offered to the
customers.
With the purchase of organic foods, the customers of the
restaurant will get the value for their money. They will access
food with high nutritional value at affordable prices. Although
some restaurants serve and sell organic foods, most of them
charge high prices for the products. The product of the company
is a product as well as a service as they will both play a crucial
part in the success of the company. The products provided are
convenience goods. The customers will also offer a delivery
service. That will enable them to eat healthy whether at home or
work. The company will start a big restaurant to enjoy the
economies of scale. It will also enable the company to gain
more customers over a short period of time. 7. Marketing
Strategy
A. Target Market
The target market of the company are people from middle and
low social classes.

9. 1. Customer Demographics
According to the 2020 Census Bureau, the population in Texas
is 29 million (www.census.gov/quickfacts/TX). It is estimated
that a third of the population eat organic food.*. Therefore, the
company will have approximately 9% of the population. The
customers of the business live mostly in suburban and rural
areas as the target market includes people from middle and low
social classes. The company targets people from both genders,
from any race, and with any years. That is because organic food
is a necessity and cannot be limited to some people only
2. Customer Psychographics
The target customer of the business are the buyers who want to
live a healthy life thus they are motivated to buy organic food.
The customers makes planned purchases and brand specific
purchases in this case as it is based on quality of the product.
The customers may buy the products from any region despite in
an urban, suburban, or rural area.
B. Promotion Mix and Sales Strategy
The company will use several promotion strategies to promote
its products. One of the strategies that will be used is social
networking. Social networking is the use of social media to
market one’s products. The company will open social media
accounts where it will post information about the company as
well as the products the company provides to increase
awareness. Additionally, the company will make several
celebrity endorsements to increase brand awareness. It will
choose celebrities that have an interest in the food industry and
those that have positive publicity. The company will also use e-
commerce. It will have a website where customers can order
their deliveries. The website will be user-friendly and easy to
navigate. The company’s staff will be trained to increase their
customer relations and communication skills to engage with the

10. customers more effectively.
· C. Pricing Strategy
The product of the company is in the growth phase in the
product lifecycle. That is because it is a product that is gaining
popularity in the market. The company will enter the market as
a low-cost provider. That will enable it to satisfy the needs of
its target market which comprises medium-income and low-
income earners. The pricing strategy that will be implemented is
penetrative. The main objective of the business is to grow the
number of customers. Since it will depend on the economy of
scales, it will make more revenues with larger volumes. The
company will offer discounts to its customers to increase its
retention rate as well as attract new customers. The competitors
that provide the same products as the company charge higher
prices.
References
U.S. Census Bureau QuickFacts: Texas. (n.d.). Census Bureau
QuickFacts. https://www.census.gov/quickfacts/TX
Running Head: BUSINESS PLAN 1
4
BUSINESS PLANBusiness Plan Part 1
CJ’s Restaurant 2. Mission Statement
CJ’s mission is to give the customers the best customer
experience through quality food and exceptional customer
service. The company will exist to serve the customers with
delicious and quality food every day.
CJ’s has the following values:
1. Customer experience and satisfaction are at the core of the

11. business. All the business operations are geared towards giving
the customers an exceptional product or service they will not
find in any other company.
2. Ethics- The business is committed to respecting individuals,
honesty, integrity, and ensuring that the organization's
operations focus on the impact on other people and businesses.
3. Communities- The business will participate in the community
development projects such as helping the needy and
infrastructure development.
4. Continuity- The business intends to improve its products and
services continually.4. Industry Profile and Overview
The restaurant industry is highly competitive, and it is hard for
a new business to get into the industry due to various entry
barriers. One of the barriers is strict health requirements, where
a business will be put to an end if they do not meet the
requirements during an inspection. Getting into the industry is
hard for businesses with insufficient capital. The big restaurant
enjoys economies of scale and buys materials at a lower price,
and hence in a better place, top offer lower prices to consumers.
The various trends in the industry include the fast-food trend
where there are many restaurants of all sizes are starting up fast
food joints where they sell fries, burgers, tacos, chicken, among
other foods. This trend will enhance competition in the industry.
The key to success in the industry is quality; if your food is
quality, then customers will be willing to buy from you and vice
versa. The packaging of the food provided will be biodegradable
to ensure that they do not pollute the environment. Additionally,
the business will ensure the waste of the company is filtered
before disposal to avoid contaminating and polluting the
environment. Environment laws are very important since if the
business does not abide by the laws, there are legal
consequences, including fees and termination of the business.5.
Competitor Analysis
The fast-food restaurants in the company are many in the
industry, and this will be the source of competition for the
business. The current competitors include McDonald’s, Burger

12. King, Wendy’s Dunkin’, among others (Brody, 2017). The
industry is growing, and new large-scale fast food restaurants
may pose competition to the business. CJ's will offer affordable
and high-quality products to differentiate the brand from the
customers. Delivery will be available for the products at a lower
cost and for free for customers near the restaurant.6. Business
Strategy
This company is a fast-food company owned by shareholders;
the business is a separate legal entity from the shareholders.
The business model for this company is a retail chain store
where the company shall own a series of stores in the country.
The business will have company-operated stores that will
account for 70% of the revenue and licensed stores that will
account for the 30% of the company revenue.
References
Brody, A. S. (2017). Supersizing Urban America: How Inner
Cities Got Fast Food with
Government Help.

13. Address
City, State zip
Phone number
Business Plan
Proposed by
Your Name
Instructions:
For Module 5, Complete the following segments (highlighted i n
yellow below):
1. Executive Summary
9. Key Personnel Plan
10. Assumptions
11. Summary and Conclusion
12. Appendices
Amend and insert the remaining segments from the Modules 2,
3, and 4 b-plan assignments.

14. FORMATTING:
1. Use a 1" margin, all around with 12-point Times New Roman
or 10-point Verdana font.
2. Your paper should include each of the headings and
subheadings in this outline.
3. Each section of the paper should be single spaced.
4. DELETE ALL INSTRUCTIONS, so your business plan is not
structured in question and answer format.
5. Submit YOUR OWN WORK! Do not copy/paste content from
the Internet or from a pre-written b-plan. If you do, you will be
at risk for plagiarism and the consequences.
6. When you incorporate outside research, be sure to reference
your resources. Either the footnote method or APA (in-text and
end Reference) format is required.
1. Executive Summary
Review what constitutes an Executive Summary. Include:
A. Company.
State the name of your company, address (city, state, and zip) in
which you shall be operating, phone number if you have it, and
the current state of your business (e.g., start-up). Be sure to
denote your form of business ownership.
B. Product/Service.
Provide a brief description of your product and/or service
offering.
C. Market Overview.
Provide a brief description of the marketing opportunity,
pointing out the (1) need to be satisfied; and (2), the target
market. Then, provide a brief overview of the market for your
product and/or service, including any trends you’ve identified
during your research.
D. Business Strategy.
Provide a brief overview of the strategy you’ll be employing to
make your business successful.
Check out the Strategy Formulation and Strategy
Implementation headers at this site:
http://www.quickmba.com/strategy/strategic-planning/

15. E. Financial Considerations.
State your projected start-up costs; identify how much you’ll
need to loan and/or how much capital will be contributed by
yourself (paid-in capital) and/or others.2. Mission Stateme nt
Amend & Insert from the Module 2 Assignment3. Company
Products and Services
Amend & Insert from the Module 3 Assignment4. Industry
Profile and Overview
Amend & Insert from the Module 2 Assignment5. Competitor
Analysis
Amend & Insert from the Module 2 Assignment6. Business
Strategy
Amend & Insert from the Module 2 Assignment7. Marketing
Strategy
Amend & Insert from the Module 3 Assignment8. Location and
Place (distribution)
Amend & Insert from the Module 4 Assignment9. Key
Personnel Plan
Who are the key people in your organization? What are their
backgrounds, and what do they bring to the business that will
enhance their chance of success? Provide and reference
résumés of key managers and/or employees in the Appendix
section. An organization chart may also be provided in the
Appendix section, with a reference that it’s there, in this
area.10. Assumptions
State any assumptions you’ve made. A bullet list is appropriate
for this section.11. Summary and Conclusion
Provide a summary and draw a conclusion about whether or not
yours is a viable business opportunity (there is a potential or
not), based on the research you’ve conducted within this
business plan proposal.12. Appendix
A. Map of location
B. Employment summary (organizational chart, resume)
C. Financial documents

16. 2
The Name of the Organization
Customer Service Plan
Student Name
Date
MAR 160
Customer Service Plan

17. Instructions: Based on what has been covered in class, provide a
detailed summary of the existing customer service within your
organization. Each section should have a heading and be
followed with a detailed description (at least 350 words per
section). The final part is a detailed description of what you
would recommend to improve the customer service provided in
your organization. APA formatting is required including a title
page and a list of at least 2 references (one can be the text
book) should be provided. Delete all instructions when
finished.1. Description
Write a brief description of your organization. This should
address the following:Who We Are
What is the mission/values of the business?What We Do
What product/service do you provide?Our Location
Where are you located? Our Employees
Who works for the organization? What skill sets are required?
How is training and development provided?Our Culture
What practices and procedures are put into place that
demonstrate the company’s focus on the customer?
2. Customers
Who are your customers?
What do you know about them (i.e. demographics, buying
patterns)?
Recommended resources:
· https://www.census.gov/en.html
· https://www.colorado.gov/cdle
3. Communication
How do you communicate with your customers?
What do you need each method of communication for?
4. Perception
How do your customers perceive your business? Describe, in
detail, different examples of experiences of customers.
How do you know? What methods do you use to obtain
information about their satisfaction?
5. Technology
How is technology used by your organization to support

18. customers? How is the effectiveness of the technology used
evaluated?
6. Recommendations
What is a strength of your current customer service plan? What
would need little to no adjustment, based on what you have
found?
What are at least three recommendations you would make to
improve the customer service provided by your organization?
Why?
Using information found in research about other companies,
which one provides an example of what change you would
make?
What would need to be done in order to make the change?
What benefits would be gained by your organization in doing
so?
References
Author, A. A. (Year of publication). Title of work: Capital
letter also for subtitle. Location: Publisher.
Author, A. A., & Author, B. B. (Date of publication). Title of
article. Title of Online , volume number(issue number if
available). Retrieved from
http://www.thewebaddress.com/full/url/