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What's Next? Exploring Product Strategy With Integrated Scenarios
14.
I need to see degree and school
I need to find people with education in
relevant field
15.
Don’t ask what the solution should be –
ask what the solution should do
16.
Describe what has to happen so that the
user’s need is satisfied.
17.
Looking for specific
education in relevant field
Susan looks at the list of candidates for the
position of Java developer and specifies
that she wants to leave only those who have
masters and as the field of study selects IT.
She sees that in the resulting list there are
both masters and PhDs and the fields of
study are different, but all of them are
relevant: IT, computer sciences, software
engineering etc.
Susan, 40
HR in a
municipal
electricity
provider
44.
Prioritize
1. Most risky assumptions.
2. Do we have product / market fit?
3. Build time, cost and business value.
45.
Select the right route
• Understand what the alternatives really are;
• Prioritize.
What’s next
Go in the chosen direction
• Prepare plan;
46.
The fidelity of the artefacts should match
the fidelity of the thinking
47.
Jane
• 22 years, Masters student in
Economics department;
• Goes to the gym one or two times a
week and takes group classes in
yoga, pilates, aerobics.
• Wants to loose 7 kilos by the
summer.
48.
First workout
Jane opens the instructions of the first
exercise. It is treadmill. She is not sure
how to change the settings on the
treadmill, but the app shows her this
information. Jane sees that she needs to
run for 10 minutes. She starts the timer in
the app and after 10 minutes the app tells
Jane to stop. She reports the distance she
has run and continues with the next
exercise.
50.
First workout
Jane opens the instructions of the first exercise. It is
treadmill. She is not sure how to change the settings on the
treadmill, but the app shows her this information.
Alexander reads the description of the exercise, sees that he
has to run 20 minutes at 5 degrees. He sets these
parameters on the treadmill.
52.
First workout
Jane opens the instructions of the
first exercise. It is treadmill. She is not
sure how to change the settings on
the treadmill, but the app shows her
this information.
Alexander reads the description of
the exercise, sees that he has to run
20 minutes at 5 degrees. He sets
these parameters on the treadmill.
53.
Select the right route
• Understand what the alternatives really are;
• Prioritize.
What’s next
Go in the chosen direction
• Prepare plan;
• Create the backlog;
55.
First workout
Jane opens the instructions of the first exercise. It is
treadmill. She is not sure how to change the settings on the
treadmill, but the app shows her this information.
Alexander reads the description of the exercise, sees that he
has to run 20 minutes at 5 degrees.
He sets these parameters on the treadmill.
56.
First workout
Jane opens the instructions of the first exercise. It is
treadmill. She is not sure how to change the settings on the
treadmill, but the app shows her this information.
Alexander reads the description of the exercise, sees that he
has to run 20 minutes at 5 degrees.
He sets these parameters on the treadmill.
63.
Select the right route
• Understand what the alternatives really are;
• Prioritize.
What’s next
Go in the chosen direction
• Prepare plan;
• Create the backlog;
• Test.
64.
Looking for specific
education in relevant field
Susan looks at the list of candidates for the
position of Java developer and specifies
that she wants to leave only those who have
masters and as the field of study selects IT.
She sees that in the resulting list there are
both masters and PhDs and the fields of
study are different, but all of them are
relevant: IT, computer sciences, software
engineering etc.
Susan, 40
HR in a
municipal
electricity
provider
65.
1. Progressive increase of the level of details.
2. Collaboration from day one.
3. Outcome first – solutions second.
77
Key principles