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What's Next? Exploring Product Strategy With Integrated Scenarios

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Agile in the City: London 2017
Tatiana Kolesnikova and Arvid Torset

Published in: Business
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What's Next? Exploring Product Strategy With Integrated Scenarios

  1. 1. @t_tviling linkedin.com/in/tatianakolesnikova Tatiana Kolesnikova @arvtor linkedin.com/in/arvidtorset Arvid Torset What’s Next? Exploring Product Strategy With Integrated Scenarios
  2. 2. Integrated UX User Experience Design Agile Process Lean Business Model
  3. 3. If you go to the right, you will lose you life If you go to the left, you will get a wife If you go forward, you will get a fortune
  4. 4. Select the right route What’s next
  5. 5. Controlled decision = informed decision What + Why
  6. 6. Don’t do what is written in the backlog
  7. 7. Select the right route • What: Understand what the alternatives really are; What’s next
  8. 8. 1. Suggestions from users
  9. 9. “It is not the customer’s job to know what they want.” Steve Jobs
  10. 10. “If I had asked people what they wanted, they would have said faster horses.” Henry Ford
  11. 11. Suggestions from users ?
  12. 12. I need to see degree and school
  13. 13. I need to see degree and school Why?
  14. 14. I need to see degree and school I need to find people with education in relevant field
  15. 15. Don’t ask what the solution should be – ask what the solution should do
  16. 16. Describe what has to happen so that the user’s need is satisfied.
  17. 17. Looking for specific education in relevant field Susan looks at the list of candidates for the position of Java developer and specifies that she wants to leave only those who have masters and as the field of study selects IT. She sees that in the resulting list there are both masters and PhDs and the fields of study are different, but all of them are relevant: IT, computer sciences, software engineering etc. Susan, 40 HR in a municipal electricity provider
  18. 18. Get confirmation from the team
  19. 19. Suggested feature Need What needs to happen Suggestions from users
  20. 20. 2. Suggestions from stakeholders
  21. 21. Who needs this to happen?
  22. 22. Nobody needs this to happen
  23. 23. We don´t know who needs this to happen
  24. 24. Feature Need What needs to happen Who needs this Suggestions from stakeholders
  25. 25. 3. Fixing usability problems
  26. 26. Users can’t do something Users make mistakes
  27. 27. Users make mistakes Need What needs to happen Usability problems What happens
  28. 28. 4. Integration with external systems
  29. 29. User’s goals What happens Possibilities+ Integration with external systems
  30. 30. UX in the City Manchester, 4-5 May 201731
  31. 31. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next
  32. 32. 1. Most risky assumption
  33. 33. People want a device that they wear on their eyes and that gives information about their surroundings.
  34. 34. 5 million Norwegians need protection from polar bears.
  35. 35. SMS caught the market by suprise.
  36. 36. Most risky assumption? Impact and probability
  37. 37. Likely Not likely Low High Probability Impact
  38. 38. 2. Product / market fit
  39. 39. “Product / market fit means being in a good market with a product that can satisfy that market.” Marc Andreesen
  40. 40. Sales Features WAIT WAIT WAIT Time Product / market fit
  41. 41. Sales Features SALES MARKETING GROWTH Time Product / market fit
  42. 42. “If you have to ask whether you have product / market fit, the answer is simple: you don’t.” Eric Ries
  43. 43. 3. Build time, cost and business value
  44. 44. Prioritize 1. Most risky assumptions. 2. Do we have product / market fit? 3. Build time, cost and business value.
  45. 45. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan;
  46. 46. The fidelity of the artefacts should match the fidelity of the thinking
  47. 47. Jane • 22 years, Masters student in Economics department; • Goes to the gym one or two times a week and takes group classes in yoga, pilates, aerobics. • Wants to loose 7 kilos by the summer.
  48. 48. First workout Jane opens the instructions of the first exercise. It is treadmill. She is not sure how to change the settings on the treadmill, but the app shows her this information. Jane sees that she needs to run for 10 minutes. She starts the timer in the app and after 10 minutes the app tells Jane to stop. She reports the distance she has run and continues with the next exercise.
  49. 49. Find small needs at each step
  50. 50. First workout Jane opens the instructions of the first exercise. It is treadmill. She is not sure how to change the settings on the treadmill, but the app shows her this information. Alexander reads the description of the exercise, sees that he has to run 20 minutes at 5 degrees. He sets these parameters on the treadmill.
  51. 51. Find solutions together with the whole team
  52. 52. First workout Jane opens the instructions of the first exercise. It is treadmill. She is not sure how to change the settings on the treadmill, but the app shows her this information. Alexander reads the description of the exercise, sees that he has to run 20 minutes at 5 degrees. He sets these parameters on the treadmill.
  53. 53. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan; • Create the backlog;
  54. 54. UX in the City Manchester, 4-5 May 201764
  55. 55. First workout Jane opens the instructions of the first exercise. It is treadmill. She is not sure how to change the settings on the treadmill, but the app shows her this information. Alexander reads the description of the exercise, sees that he has to run 20 minutes at 5 degrees. He sets these parameters on the treadmill.
  56. 56. First workout Jane opens the instructions of the first exercise. It is treadmill. She is not sure how to change the settings on the treadmill, but the app shows her this information. Alexander reads the description of the exercise, sees that he has to run 20 minutes at 5 degrees. He sets these parameters on the treadmill.
  57. 57. 67 UX in the City Manchester, 4-5 May 2017
  58. 58. 68 UX in the City Manchester, 4-5 May 2017
  59. 59. 2 3 5 3 1 13 5 8 5 1 2 5 2 3 2 1 2 2 3 3 3 5 1 3 76/24 2 3 5 3 5 3 2 2 3 2 2 133/12
  60. 60. 2 3 5 3 1 13 5 8 5 1 2 5 2 3 2 1 2 2 3 3 3 5 1 3 76/24 2 3 5 3 5 3 2 2 3 2 2 133/12
  61. 61. Jira
  62. 62. Sprint
  63. 63. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan; • Create the backlog; • Test.
  64. 64. Looking for specific education in relevant field Susan looks at the list of candidates for the position of Java developer and specifies that she wants to leave only those who have masters and as the field of study selects IT. She sees that in the resulting list there are both masters and PhDs and the fields of study are different, but all of them are relevant: IT, computer sciences, software engineering etc. Susan, 40 HR in a municipal electricity provider
  65. 65. 1. Progressive increase of the level of details. 2. Collaboration from day one. 3. Outcome first – solutions second. 77 Key principles
  66. 66. @t_tviling linkedin.com/in/tatianakolesnikova Tatiana Kolesnikova @arvtor linkedin.com/in/arvidtorset Arvid Torset THANK YOU

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