What's Next? Exploring Product Strategy With Integrated Scenarios
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Agile in the City: London 2017 Tatiana Kolesnikova and Arvid Torset
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What's Next? Exploring Product Strategy With Integrated Scenarios
- 1. @t_tviling linkedin.com/in/tatianakolesnikova Tatiana Kolesnikova @arvtor linkedin.com/in/arvidtorset Arvid Torset What’s Next? Exploring Product Strategy With Integrated Scenarios
- 3. If you go to the right, you will lose you life If you go to the left, you will get a wife If you go forward, you will get a fortune
- 4. Select the right route What’s next
- 5. Controlled decision = informed decision What + Why
- 6. Don’t do what is written in the backlog
- 7. Select the right route • What: Understand what the alternatives really are; What’s next
- 8. 1. Suggestions from users
- 9. “It is not the customer’s job to know what they want.” Steve Jobs
- 10. “If I had asked people what they wanted, they would have said faster horses.” Henry Ford
- 11. Suggestions from users ?
- 13. I need to see degree and school
- 14. I need to see degree and school Why?
- 15. I need to see degree and school I need to find people with education in relevant field
- 16. Don’t ask what the solution should be – ask what the solution should do
- 17. Describe what has to happen so that the user’s need is satisfied.
- 18. Looking for specific education in relevant field Susan looks at the list of candidates for the position of Java developer and specifies that she wants to leave only those who have masters and as the field of study selects IT. She sees that in the resulting list there are both masters and PhDs and the fields of study are different, but all of them are relevant: IT, computer sciences, software engineering etc. Susan, 40 HR in a municipal electricity provider
- 19. Get confirmation from the team
- 20. Suggested feature Need What needs to happen Suggestions from users
- 21. 2. Suggestions from stakeholders
- 22. Who needs this to happen?
- 23. Nobody needs this to happen
- 24. We don´t know who needs this to happen
- 25. Feature Need What needs to happen Who needs this Suggestions from stakeholders
- 26. 3. Fixing usability problems
- 27. Users can’t do something Users make mistakes
- 29. 4. Integration with external systems
- 32. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next
- 33. 1. Most risky assumption
- 34. People want a device that they wear on their eyes and that gives information about their surroundings.
- 35. 5 million Norwegians need protection from polar bears.
- 36. SMS caught the market by suprise.
- 38. Most risky assumption? Impact and probability
- 40. 2. Product / market fit
- 41. “Product / market fit means being in a good market with a product that can satisfy that market.” Marc Andreesen
- 43. Sales Features SALES MARKETING GROWTH Time Product / market fit
- 44. “If you have to ask whether you have product / market fit, the answer is simple: you don’t.” Eric Ries
- 45. 3. Build time, cost and business value
- 46. Prioritize 1. Most risky assumptions. 2. Do we have product / market fit? 3. Build time, cost and business value.
- 47. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan;
- 49. The fidelity of the artefacts should match the fidelity of the thinking
- 54. Jane • 22 years, Masters student in Economics department; • Goes to the gym one or two times a week and takes group classes in yoga, pilates, aerobics. • Wants to loose 7 kilos by the summer.
- 56. Find small needs at each step
- 60. Find solutions together with the whole team
- 62. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan; • Create the backlog;
- 69. 2 3 5 3 1 13 5 8 5 1 2 5 2 3 2 1 2 2 3 3 3 5 1 3 76/24 2 3 5 3 5 3 2 2 3 2 2 133/12
- 70. 2 3 5 3 1 13 5 8 5 1 2 5 2 3 2 1 2 2 3 3 3 5 1 3 76/24 2 3 5 3 5 3 2 2 3 2 2 133/12
- 71. Jira
- 72. Sprint
- 73. Select the right route • Understand what the alternatives really are; • Prioritize. What’s next Go in the chosen direction • Prepare plan; • Create the backlog; • Test.
- 74. Looking for specific education in relevant field Susan looks at the list of candidates for the position of Java developer and specifies that she wants to leave only those who have masters and as the field of study selects IT. She sees that in the resulting list there are both masters and PhDs and the fields of study are different, but all of them are relevant: IT, computer sciences, software engineering etc. Susan, 40 HR in a municipal electricity provider
- 77. 1. Progressive increase of the level of details. 2. Collaboration from day one. 3. Outcome first – solutions second. 77 Key principles