1. Blank Slide (or just beer
colored background)

2. Problem
● Rapid growth in demand for craft beers
and not enough supply for consumers.
● Consumers can't find the craft beers they
are looking for in their local liquor stores

4. Validation

5. Microbrew Growth Trend

6. Competition

7. Biz Model
Monthly Recurring Revenue Model
Freemium model
● Free Plan:
Liquor stores register and can post limited
selection, validation.
● Premium plan:
Page Customization
Analytics
29,000 Liquor stores in US @ $50 = $1.45
M/month

8. Biz Model
Pre-order Transaction Model
● Customers will be able to purchase beers via
online/mobile and pick them up at the store.
■ We take a 5% commission
● 2011 Craft Beer Revenue $3B (IBISWorld
Inc.)
● Potential hopsnob share: $7.5M/Year

9. Sustainablility
● Gamification for Users
● Personalized beer recommendations
● Beer log

10. Biz Model
● Targeted Hyperlocal Advertising for liquor
stores and breweries
● Flash sales for Liquor Sales (Groupon
Model)

11. Q&A
French Exchange Students = Foreign Expansion Plan
(... yup we got that too)