1. T A P A S C H A K R A B O R T Y
Email: tapas48@gmail.com; GSM: +91 91633 48153
Sr. Marketing Professional with 30+ yrs. of experience
Expertise:
• Strategy Formulation
• Strategic Planning & Delivery
• Market Research
• Business Development and
Risk Analysis
• Board Advisory
Performance Benchmarks:
• INR 300 Cr. worth sourcing
executed for corporate in FY’05
(200% increase growth
compared to FY’04)
• Key Client Acquisition including
Coal India, BHEL, PGCIL, etc.
for e-Commerce business.
• Developed Export Market in
Bangladesh and Bhutan
• In a span of one year, captured
70% of the market share for BM
Group
• Achieving an average client
acquisition success rate of 32%
Accolades:
• Best Marketing Professional
Awards many times
throughout career
• Special Award for Strategic
Client Acquisition like Govt.
of Bhutan
I n d u s t r y E x p e r i e n c e :
• Automobile • IT & ITeS • Metals & Minerals
• Engineering • Manufacturing • Power
• Telecommunications • Oil & Gas • Real Estate
E x e c u t i v e S y n o p s i s :
An Innovative, results-oriented executive with demonstrated leadership skills in
strategic planning, business development and marketing analysis. Critical thinker
with ability to translate overall organizational strategy into measurable and
achievable tactics. Creates strategic alliances to effectively align with and
support organizational initiatives. Builds and leads high performance teams to
execute strategic objectives towards organizational development.
• Excellent communicator
• Focus on Market & Business Line Growth
• Analytical
• Project management orientation
• Self Motivated
• Business development orientation
• Ability to lead change
• "Out of the box" thinker
S t r a t e g i c P r o j e c t s / S a l e s
• Pioneer in institutionalize e-Commerce Concepts in organizations across
industry sectors since 1999. Have championed successful implementation
of e-Commerce Systems and Solutions for various clients globally.
• Lead project teams towards successful implementation of e-Procurement
System for various Government Organizations and PSU with complete
integration with ERP systems of the organizations.
• Bringing in Process Optimization and Quality Assurance for one client
towards procurement of Tea Leaves directly from Tea Growers / Tea
Gardens
Sector-wise Revenue YoY (INR Crore)
Real Estate 2
Power 12
Metals & Minerals 22
Oil & Gas 3
Manufacturing 10
IT & ITeS 0.5
Telecommunications 1
Engineering 8
Automobile 3
0 5 10 15 20 25
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2. T A P A S C H A K R A B O R T Y
Email: tapas48@gmail.com; GSM: +91 91633 48153
K e y P e r f o r m a n c e A r e a s :
Qualifications:
• Bachelor of Engineering
(Electronics & Telecom): JU
• Action Cantered Leadership
Programme Workshop: Xavier
Institute of Management
• Business Excellence Leaders
Programme: Tata Group
• Lead overall marketing and business development strategies by
anticipating industry trends and researching potential clients and client
requirements. Develop recommendations on industry sector and
service priorities as well as service positioning to create the highest
possible long-term market share.
• Monitor and evaluate competitor research data and adjusts marketing
strategy to meet changing market and competitive conditions.
• Coordinate business development activities, evaluate the potential
value of sales channels, recommend strategies to take advantage of
opportunities, and monitor results against objectives. Jointly review and
manage progress toward goals with revenue practice leaders and
initiate necessary changes to meet or exceed growth objectives.
• Coordinate business development activities, evaluate the potential
value of sales channels, recommend strategies to take advantage of
opportunities, and monitor results against objectives. Jointly review and
manage progress toward goals with revenue practice leaders and
initiate necessary changes to meet or exceed growth objectives.
• Build a team of high performing professionals responsible for
developing proposals and coordinating the marketing functions to
create strategies and compelling content that leverage the Company’s
unique brand.
R e l a t i v e E x e c u t i v e I n v o l v e m e n t :
Executive Involvement
Evaluate a new
initiative
Implement policies 10 Measure and report
and processes 8 ROI
Develop internal
6
Develop a strategy
4education and… and plan
2
0 Lead and execute a
Manage a budget
formalized plan
Work with internal Monitor competitors
stakeholders and trends
Work with agencies Manage a team
P r o f e s s i o n a l H i s t o r y
• Mjunction Limited, A Tata Group Company, India
• IMO Communication Pvt. Ltd., India
• B.M. Group, India
• Marathe Engineering Industries, India
P e r s o n a l D o s s i e r :
• Date of Birth: 15th. April 1958
• Languages Known: English, Hindi and Bengali
• Nationality: Indian
• Driving License: India Driving License
• Marital Status: Married with one Son and one Daughter
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