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Welcome to Cohort. We help businesses by delivering customers.
Our goal is to be the benchmark in Lead Generation, Smart Data and Consent Marketing…
Using proprietary technology, combined with old fashioned service,
Cohort has been at the forefront of Digital Marketing since 2008.
We help businesses connect with consenting consumers in an innovative, privacy compliant manner.
TRANSPARENCY – COMPLIANCE – CONSENT
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What we do
Customer data is Cohort’s life-blood. Cohort access vast and rich communities of industry compliant data to deliver millions of new customers to the
clients and partners we serve.
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EMAIL MARKETING DATABASE ACCELERATORLEAD GENERATION AUDIENCE MONETISATION
Delivering targeted communications Delivering rapid data growthDelivering qualified leads Delivering incremental revenue
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Cohort delivers qualified leads
Multi-channel data acquisition across hundreds of promotional
websites.(See example on right)
Daily access to millions of digital triggers from a global network.
Cohort uses a blend of post transactional, email, display and social
media assets to generate new customers for our clients.
Consumers register their interest on these sites where they are
consenting to receive information from the third party advertisers
What do we do?
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Cohort places questions and offers from advertisers on these sites
Consumers give their consent to receive information about the
specific offers or brands that they are interested in
Responses are filtered, applying world-leading quality control to
ensure only the best leads get to our clients.
By engaging Cohort to place your offers on our network of
publishers, you get the benefit of optimising your lead generation
spend, reducing wastage and increasing ROI whilst saving you
time and resource
Transparency – Compliance – Consent
How do we do it?
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Auto Responders are emails sent to a consumer either by the advertiser
or by Cohort.
Actions can be tracked and used to trigger email or call center events.
This technique can be use to stream and prioritise leads.
They warm up a lead, ensuring better engagement by the consumer
when they are next contacted
Offers the client the chance to provide additional product information.
Allows any compliance messaging to be sent by providing links or
attachments.
Importantly, it also offers a consumer the chance to opt out if they
change their mind
Lead Nurturing through Auto Responders
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Lead Form Marketing
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Email
Social
Display
Deliver high intent leads directly to your outbound team
Increase brand awareness and audience reach
Value-add to your current lead generation program
Reach your specified target audience
No set up fees or additional costs
Risk- free performance based pricing
DELIVERING HIGH INTENT LEADS
LEAD FORM
COHORT LEAD
HYGIENE
DELIVERED LIVE
INTO CALL CENTRE
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Lead Form Marketing
DELIVERING HIGH INTENT LEADS – EXAMPLE
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Email / Banner Landing Page Responsive for Mobile
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Leads are generated through an extensive Partner Network combined with a blend of Cohort Media Buying
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Direct Partnerships with a portfolio of
data sources not currently available
through traditional online marketing
By having many different sources it
allows us to provide consistent
volumes, reduce risk of reliance on a
single source and provide a blend of
data for acquisition
Transactional data from online
retailers
Cohort has identified 75+
partners/Publishers who can carry
advertiser questions. Whilst we rely
on a core of approx 10, it’s
important to maintain the variety of
the others and have back up plans at
times of low volume.
COHORT DELIVERS FULL TRANSPARENCY OF ALL LEAD SOURCES FOR ALL CLIENTS AT ALL TIMES.
Social EDM Offline
Post
Transaction
Publishers Affiliates Display
Net Leads /
Consenting
Consumers
Partner 1 Partner 2
Partner 3Partner 6
Partner 5 Partner 4
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Delivering quality leads is a Cohort mantra
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LEADS GENERATED VIA PROMOTIONAL & PARTNER MICROSITES
Note: Changes to Privacy Legislation require that all partners go through a stringent compliance
process to protect advertiser and agency.
LEAD HYGIENE, VERIFICATION, QUALIFICATION AND COMPLIANCE LAYERS APPLIED
*LEADS DELIVERED (ON AVERAGE) BY COHORT EVERY MONTH
LEADS DELIVERED
EACH MONTH*
1m
The combination of quality, the triggered nature of the data, and precise targeting results in the delivery of industry-leading customer acquisition rates.
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Data Security
Cohort routinely handles large amounts of data for big brands for prize draws and distribution.
Website Security:
Cohort Global provides the highest levels of security to our client websites and client data.
The environment is protected by:
Firewalling at multiple levels with segregated networks
Data transmitted from the consumer’s browser is encrypted using SSL
Data is not accessible from external servers
Amazon Web Services (AWS) Hosting http://aws.amazon.com/security/
Logins utilise two level authentication (operating system and application layers)
How is the data delivered? 3 secure options
1. Live feed: we would be passing the data in real time using secure connection to the advertiser’s web service
2. SFTP batch: we would be passing the data daily or weekly in a CSV batch via a Secure FTP connection to your server.
3. Email batch: we would be passing the data daily or weekly in a password protected CSV or excel batch via email.
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Why our clients work with us
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We have built our business on a philosophy of Care for the Consumer,
Care for our Clients and Care for our Crew. It is the cornerstone of our
company.
CARE
Cohort is acknowledged as the benchmark for compliance in digital lead
generation, both in deed and by association through the clients we work
with, including, Westfield, Hewlett Packard, Ticketmaster, HotelClub and
ACE Insurance among many others…
COMPLIANCE
Our clients are our business. We foster enduring, mutually profitable
relationships providing the highest service levels in the industry,
underpinned by truth, integrity, responsibility and delivering on our
commitments.
CLIENT SERVICES
Ensuring clients have full visibility of the origins of all the data we capture
on their behalf. The global changes to Privacy will mean that Cohort’s
approach should be the de facto standard for lead origination.
TRANSPARENCY
We challenge ourselves to deliver the highest standards in everything we
do and to make our service that extra bit better than other companies
who operate in this space. As a result, our clients find that they achieve an
improved return on investment over a longer period of time.
INCREASED REVENUES
Put simply, we have applied a combined four decades of marketing and
information technology experience into delivering the most innovative
lead generation platform in the industry.
INNOVATION
