8. UBER BLACK
Uber Black – (Similar to a limo
or metro car service)
Premium option,
Licensed chauffeurs of black
sedans and SUVs,
Follows state law,
Background checks on drivers,
$1 million in liability insurance,
Cars inspected once a year to
earn certification sticker that’s
visible on back window to
police.

9. UBER X
Low cost option,
Drivers use their own vehicles,
No licensed chauffeurs, and
not required to get “vehicle for
hire” licenses,
Background check on drivers,
$1 million in primary coverage
– when a driver is transporting
a passenger.

10. Controlled media plan in response to the crisis
Advertising Copy for:
Print
TV
Online
Billboards
Public Service Announcement:
Beginning of Crisis
End of Crisis
Social Media for Product Crisis:
Content Calendar

11. Crisis: UBER Drivers boycotting / drivers want higher wages
Focus: Listen and Respond Immediately
Issues: Increase costs for insurance, fuel, unfair fare share
Response: Provide new incentives, and use traditional and online
media communicate the changes
Provide a platform so UBER drivers can voice continual issues,
suggestions, and responses from our drivers (2 way platform)
Result: This will assist in the crisis and getting our drivers back on
the road
Media types: traditional and online media platforms with verbiage
PSA : public service announcement on radio will better reach our
targeted audience, and the affected coverage areas

12. TIP YOUR UBER DRIVER TODAY
Another way to thank your driver
For more information go to our website:
www.uber/drivertips.com

13. Who Drives With UBER
https://www.youtube.com/watch?v=qUSMGCkd2DE

14. VIDEO AUDIO
Advertising copy for TV:
Client: UBER
Product: UBER driver services
Title: UBER Drivers / Everyone Drives with Uber
Length: 37 seconds
Writer: Tammy Jimenez
WS – SILOUETTED BIG CITY BACKGROUND,
CLEARER CITY BACKGROUND WITH THE SUN
COMING UP. WORDS OVER BACKGROUND: WHO
DRIVES WITH UBER? (WORDS STREAM
OUTWARDS OFF PAGE).
WCU – FEMALE IN THE PARK WITH SON IN ARMS,
THEN FEMALE GETTING IN HER CAR, SHOW CELL
PHONE INDICATING: YOU ARE OFF LINE & WITH
PUSH OF GREEN BUTTON YOU ARE
ONLINE,THEN BACK IN THE PARK WITH SON
PLAYING
Music:
Better than ever Intro Version By: House of sounds (Pound
5.com – Light, upbeat music, establish, than under) 37
seconds
W/F: (VO) My name is Kristina and I drive with UBER
(break) because it gives me the time to spend with my son.

15. UBER
uber.com/usa
It is time that your trips around town, are the (scrolling) fastest,
cheapest, coolest, most fun
Uber gives you $ 20 for your first trip.
Enter the code COOLHUNTERUSA
and begin to travel as you deserve .

18. Radio PSA – Live Scripts
(UBER Drivers Boycott)
Use: Immediate: TFN (Til further notice)
Time: 30 seconds
Agency: Nuts & Bolts, Inc.
Title: UBER Drivers USA, DRIVERS SPOKE, WE LISTENED
Main Point:
Our drivers have expressed concerns with their wages for transportation
fairs. Here at UBER we are listening and responding to readily provide
incentive programs to compensate our dedicated drivers so they may
reach a higher potential in their career. Visit our website at
www.uber.com to see the new compensation programs and apply today.
###

19. Radio PSA – Live Scripts
(UBER Drivers Boycott)
Use: Immediate: TFN (Til further notice)
Time: 30 seconds
Agency: Nuts & Bolts, Inc.
Title: UBER Drivers USA, On the Road Again
Main Point:
Our drivers expressed concerns with their wages for transportation
fairs. Here at UBER we listened and responded. UBER readily provided
incentive programs to compensate their dedicated drivers. Our
drivers are pleased with the changes and are out there to be your
personal driver. For more information, visit our website at
www.uber.com to see the new compensation programs and apply
today.
###

21. UBER drivers On the Road Again – Willie Nelson
https://www.youtube.com/watch?v=1TD_pSeNelU