The document is an investor deck for ArtuData, a company that provides artificial intelligence services to help businesses find their "big fish" customers. It notes that while large companies can use AI to gain significant competitive advantages through personalized experiences and targeting, most small and medium enterprises do not have enough data to access AI capabilities. ArtuData aims to address this by pooling anonymous data from many smaller clients to achieve "big data" scales and then applying AI techniques to help each business more effectively target, attract, convert, and retain their most profitable customers.
4. " Though less visible, much of the impact of machine
learning will be quietly but meaningfully improving core
operations “
Jeff Bezos, CEO, Amazon
5. The Challenge:
• Attracting new clients is usually the single largest cost of online companies.
• 98% of the business is loss making, in search for 2% of the users who generate revenue
which are greater than their cost of acquisition.
• 1% increase in quality of users will lead to 50% increase in profitability.
Focus on Quality
Targeting
50,000
Views
Re
marketing
1,250
Clicks
Sales
50
Leads
Upsell
5
Paying
1 Profit
maker
7. Your client’s details are a valuable asset,
so we have built our tools 100% anonymous.
We will never ask for their name, phone or email,
only for behavioural and non personal data.
14. How much data is BIG-DATA?
+5 million users
+100,000 Profitable clients*
*A client who generated revenue which is greater
than the cost of acquiring him.
19. Because SMEs can’t get access to Artificial Intelligence.
Can’t provide personalized experience.
Lower quality of Targeting, Attracting & Converting
Struggle to gain market share
23. Sizeofcompany
Required company size for Artificial Intelligence
Access to ArtuData
With ArtuData most businesses can regain their competitiveness
5% of businesses
50% of businesses
25. Sizeofcompany
Required company size for Artificial Intelligence
Access to ArtuData
So far 100% of our clients are growing their business.
Some of them, exponentially!