スイステック産業の概要、フードテックの位置づけ

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スイステック産業の概要
Switzerland Tech Market
July 21, 2020
Takashi Wada /和田 恭

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1. JETROとは (Japan External Trade Organization)?
2
⚫ Governmental organization to promote mutual trade and investment between
Japan and the rest of the world
⚫ Founded in 1958
⚫ 74 offices (in 54 countries) and 47 offices in Japan
⚫ Employees: 1,730 (998 in Japan and 732 abroad)
JETRO's Global Network

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Investment projects by JETRO (FY2003-2018)
3
JETRO’s activities for attracting overseas companies
⚫ JETRO has supported 19,447 projects (cumulative total in FY2003-2018).
⚫ Achieved success in 2,013 projects in establishing business operation or expanding
businesses in Japan (cumulative total in FY2003-2018)
⚫ Major Originated Area: Asia and Europe アジア・ヨーロッパからの投資PJが主力
Investment projects
(by prefecture, FY2003-2018 in total)
Investment projects
(by region, FY2003-2018 in total)

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S-J collaboration 日本の産業展示会でのスイス
CEATEC Oct 2019Total 787companies
24 countries 250companies
Copyright © 2020 JETRO. All rights reserve
Swiss pavilion
23 companies & institutions in
IoT & Smart Factory
Robotics & Drones
Electronic Components, Devices and
Software

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2. Switzerland/Japan の比較
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Switzerland Japan
Land 41,285 km2 377,386 km2
Population 8.5 million 126.5 million
Language Sch-German, French,
Itariano
Japanese
Immigrants 25% 2.1%
GDP 700 billion USD 4,970 billion USD
Major
industries
Pharmacy, Financial,
Precision, Tourism
Machinery,
Electronics,
Chemistry
People Diligent, Skilled
Conservative
Diligent, Skilled
Conservative

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Switzerland 特徴
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★Located in Central Europe
★Permanent neutral country, 州ごとの独立心が強い
★Mountainous, Scare natural resources
★Concentration to city area
★High immigration ration（25.1％、2018）
Immigration trend of Switzerland（Unit 1000/%）
（出所）スイス連邦統計局
6.0%
9.6%
16.2%
14.4%
16.7%
19.8% 22.4%
22.8%
23.3%
23.8%
24.3%
24.6%
24.9%
25.1%
25.1%
0%
5%
10%
15%
20%
25%
30%
00
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
1950 1960 1970 1980 1990 2000 2010 2011 2012 2013 2014 2015 2016 2017 2018
外国人
スイス人
外国人比率

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Well funded in R&D
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⚫ Japan 3.2 %, Switzerland 3%, Germany 3%
⚫ EU28 2.-% (R&D expenditure / GDP, 2017)
(source) Eurostat

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Innovation in Switzerland/Japan
Per capita 4.2
World rank 2
Per capita 5.4
World rank 1

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Inventions by Switzerland
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⚫ WWW, Computer Mouse, Hand sanitizer,

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Switzerland 代表的な産業 Pharmaceuticals
⚫ 交通の要衝バーゼルに繊維、化学産業が発達
⚫ 製薬研究に集中投資、研究開発拠点がバーゼルに。精密機械から医療機器への進出。
Copyright©2019 JETRO All right reserved. 禁無断
47,000 people
（日本は11万人）
R&D investment 7,600億
円
（日本は大手10社1.4兆円）
Export 9.6兆円
（うちEU向け5割弱）
代表的な製薬会社
売り上げ6.4兆円
抗がん剤とバイオ製薬に強み。中
外製薬は子会社。
売り上げ5.8兆円
Ciba-Geigy and Sandoz
ジャン・ポール・クローゼル氏が創業
した新薬開発企業。Johnson &
Johnson acquired in 2017
（出所） 企業アイコンは各社から。

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１．米国経済概観
⚫ 個人財産は個人で守る。宗教改革や東欧不安の受け皿に
⚫ End of Bank Secrecy、Swiss Franc vs Euro、－0.75%マイナス金利
Copyright©2019 JETRO All right reserved. 禁無断
代表的な金融企業
収入4.6兆円
1998年スイス銀行とスイス・ユニオン
銀行が合併して発足。
収入3.7兆円
1856年創設。鉄道・電力インフラ資
金運用。投資銀行ファーストボストン
を買収。
1972年海上再保険事業のため設
立。170か国55000人展開。（出所）銀行数はFINMAウェブページ。企業アイコンは各社から。
Safety asset management
世界大戦時の安全資産管理
（1934 Fed Bank law)
Private banking services
292 banks（＋foreign 85）
日本は全部で200
Switzerland 代表的な産業 Financials

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⚫ Highly skilled watchmakers
⚫ 1969 quartz shock; employers 90K (1970) -> 30K (1984)
Copyright©2019 JETRO All right reserved. 禁無断
代表的な時計企業
売上46億ドル
Geneve本拠
スイス最大G
リシュモン・グループ Richemond
（カルチェ、バンクレフ、IWC、バシェ
ロン・コンスタンチン）
独立系最高峰
Geneve本拠
59,000 people
World market share 30％
（value）、3%（unit）
Export 2.2兆円
（香港、米国、中国、日本
の上位4国で40%）
（出所）企業アイコンは各社から。
Switzerland 代表的な産業 Watch, Precisions

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Various Research Capabilities
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IT
Trading
Finan
cial Semico
nductor,
Auto
Pharma
Finan
cial
Basel
Liechtenstein
Zurich
Genève
Lausanne
Jura
Zug
Federal Institute
Federal Institute
Quantum
Lugano
AI
AI
Int’l Development
Nanotech, electronics
Natural EnvMaterial
Quantum
Professional Training
Material
Aquatic
High Performance Computing
Neuchatel

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Crypt Currency（ブロックチェーン）
Zug州にはスタートアップが500以上集積。
“クリプトバレー/crypt valley”
IT・AI
連邦工科大学ETHZ, EPFL
Google, Facebook, IBM, Amazon(?),
Disney
Drone
EPFL spin-offs
2019年ベストスタートアップ100ではインフ
ラの遠隔点検を行うドローン開発の
Flyabilityが1位。
Food Tech
Sustainable, Agriculture, Hospitality
（出所）JETRO撮影
Switzerland New innovation areas

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Innovation takes pace differently
15
Switzerland Japan
Unicorns 6-8 Unicorns 3
(source) CBinsghts + JETRO Geneva survey

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●Missions need virtual shift
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⚫ (Before Corona)
Matching events with Japanese companies
and European start ups
2018 Israel, France, Germany
2019 Finland, Sweden, Estonia, Germany
Reverse Pitch by Japanese companies
1 on 1 Business Matching
Networking with the local startups
⚫ (After Corona)
Online seminars for potential investors to Japan
10 June DX and business opportunity in Japan before / with / after COVID-19
17 June "Open Innovation” status in Japan and Door is open for Foreign players
24 June Reaching biotech and pharma in Japan with briefing on COVID-19 and J Economy

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ご清聴ありがとうございました
■Takashi Wada 和田 恭
JETRO Geneva
takashi_wada@jetro.go.jp
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