1. Media
Release
Agency
kicks
a
goal
for
child
nutrition
in
Asia
Creative
studio’s
latest
campaign
offering
creates
a
rallying
point
for
football
fans
to
blow
the
whistle
on
childhood
malnutrition.
Sydney-­‐based
not-­‐for-­‐profit
creative
studio,
Agency,
has
had
a
busy
year,
working
with
clients
including
the
UN,
Get
Up!,
Amnesty
International,
and
Greenpeace.
After
being
named
New
Agency
of
the
Year
at
the
2014
international
Net
Awards,
Agency
is
set
to
launch
their
latest
campaign
offering,
‘One
Goal.’
‘One
Goal’
sees
them
join
sides
with
unexpected
teammates
World
Vision
Australia
and
the
Asian
Football
Confederation
in
a
campaign
that
aims
to
“level
the
playing
field”
for
child
nutrition
across
the
Asian
region.
One
Goal
aims
to
harness
the
power
of
the
1.4
billion
strong
football
community
across
Asia
to
end
malnutrition
and
give
children
everywhere
the
chance
to
be
champions.
Agency’s
Communications
Director,
Tim
Middlemiss,
says
that
“over
200
million
children
from
every
corner
of
Asia
are
being
kept
on
the
bench
of
the
World
Game
because
of
hunger.
Add
to
that
millions
more
struggling
with
obesity
and
you
have
our
region’s
biggest
health
crisis.”
“Each
day
more
than
half
of
Asia’s
children
are
undernourished,”
says
Tim.
“Many
of
these
children
will
suffer
long
term
irreversible
effects
to
their
health
and
development.
At
the
same
time,
there
is
a
growing
prevalence
of
over-­‐nutrition
and
resulting
obesity
in
countries
across
Asia,”
he
said.
“The
Football
community
is
home
to
some
of
the
world’s
most
passionate
people,”
says
Tim.
“We’re
looking
forward
to
directing
their
power
behind
One
Goal,
to
tackle
the
nutrition
crisis
in
our
region.”
The
campaign
commercial
will
air
throughout
every
A-­‐League
match
broadcast
on
SBS,
telling
the
story
of
three
football-­‐loving
children
from
India,
Vietnam
and
central
Australia.
One
Goal
will
also
be
a
major
feature
of
the
Asian
Cup,
which
will
be
hosted
by
Australia
in
January
2015.
To
watch
the
One
Goal
campaign
unfold,
visit
www.onegoalglobal.org
or
join
the
conversation
on
Facebook
or
Twitter.
Agency
is
a
not-­‐for-­‐profit
creative
studio
for
social
change
based
in
Sydney.
It
takes
on
projects
for
a
more
equal
and
just
world,
working
across
branding,
video,
digital
and
user
experience.
For
more
information,
and
to
set
up
an
interview,
please
contact
Tim
Middlemiss:
tim@agency.sc
or
(02)
9966
4669.