Tenor conducted a media analysis of International CES 2014 to find the best PR and Marketing strategies for startups attending the consumer electronics show in Las Vegas in 2015. This brief report summarizes our research in to which brands earned the most media coverage, which journalists published the greatest number of articles and which media brands covered CES most extensively. We found that if a startup or smaller technology company wants to meet and talk to media at CES, the pre-show event, CES Unveiled is your best structured option. With only 100 companies exhibiting the press to brand ration is very good. While press coverage is not guaranteed the event provides a good chance of standing out from the big brands which collectively benefit from 29 press events on Monday, the day before CES 2015 officially opens. Since CES 2015 is produced by the Consumer Electronics Association and the CES Unveiled is produced by the very same group - media attendance is quite strong.