This is the third in a series on cybersecurity related to the healthcare industry. The first two posts dealt with the incidence and impact of cybersecurity breaches and the responsibilities of each individual case manager in preventing breaches. This article will discuss the incidence and significance of “Phishing” and what you can do to make sure you are not caught in a phishing attack. This is just part of the article, for more, check out - http://www.tcshealthcare.com/cybersecurity-for-case-managers-how-to-prevent-phishing-attack
In 2007 the major primary care physician associations developed and endorsed the Patient-Centered Medical Home care delivery model that is focused on providing care that is comprehensive, patient-centered, coordinated, accessible, safe, and of the highest quality. By 2012, forty-seven states had developed medical home programs. This led to a significant need for “co-located” or “embedded” case managers in physicians’ offices and clinics. The word “co-locate” is defined as: “to locate 2 or more things together; to place close together to share common facilities”. Co-locating case managers in an office or clinic provides the ability for better communication and coordination, however it does not, in and of itself, assure an atmosphere of integration and collaboration that elicits the concept of working as a member of an integrated, collaborative team in order to share knowledge, principles, and care plans to help patients meet their goals. The term “embedded” is defined as: “to make something an integral part of; to attach (someone) to a group for the purpose of advising, training, or treating its members”. This definition goes further to describe the embedded CM concept and the CM’s close relationship or attachment to the group. “Embedded” more adequately describes the case manager’s role in becoming a truly integrated member of the group and a collaborative partner. Research studies over the years have shown that programs that have adopted truly integrated, collaborative care are significantly more successful than those who merely “co-locate” their case managers.
Evolving healthcare trends coupled with a slew of new features and functions to consider can overwhelm anyone charged with the task. Case managers typically are not been involved in the selection process, but that seems to be changing as organizations realize their input can be useful when it comes to choosing the most effective and efficient system.
Case managers who do get this opportunity can be prepared by staying up-to-date on the latest healthcare trends and technology that impact medical management functionality. While it is difficult to keep up with the expanding symbiotic interface between technology and care management workflow processes, case managers must understand how technology solutions can improve processes and patient outcomes.
How many times have we all heard (or asked) "What is the ‘average’ caseload?" Sounds like a simple question, doesn't it? However, case management programs have struggled for years trying to determine realistic, standard caseloads. People are looking for "a number" that defines the average caseload, but in reality, there is no "magic" number.
It is that time of year again – time to look at healthcare trends, predictions and technology innovations for 2018.
Identifying trends is fairly simple, since it relies on looking back to see what the most popular topics have been and continue to be. Many trends tend to stay for more than a year as their momentum builds. Predictions are a little more difficult to identify and assure accuracy, since they are a look into the future. This year we will also be looking at the top 10 technology-related clinical innovations.
Just in time for Valentines Day and American Heart Health Month, we have a couple of slides pertaining to Hypertension guidelines that were updated in 2017. This also showcases the need for revised clinical content, as well as some lists for great links on heart health.
A few months ago I wrote an article entitled Unplanned Readmissions: Are They Quality Measures or Utilization Measures? It explained the Hospital Readmissions Reduction Program (HRRP) that began in October 2012 as part of the Affordable Care Act (ACA). That article explained the program and its results over the past 5 years. However, more and more healthcare leaders and organizations are beginning to question whether HRRP is a valuable program or whether it is time to move on to something that focuses on quality of care and clinical outcomes, rather than cost savings. This article will address those issues. (In this article “readmissions” mean unplanned or preventable readmissions).
There have always been substantial gaps in healthcare services for the higher-risk populations. Despite the best intentions of structure managed care programs introduced as early as the 1970’s, these gaps persist. This isn’t breaking news—over the past two decades, the term “vulnerable populations” has gained prominence in the healthcare industry. Messaging in the late 1990s to early 2000s was consistent: Certain populations are at greater risk because of who they are and where they live, regardless of their actual health condition.
Care plans are either the bane of a care manager’s day or an invaluable tool to help focus efforts. Whatever end of the spectrum you fall on, love them or despise them, individualized care plans are a required component of many regulatory agencies. Knowing care plans are required doesn’t help move the needle towards the “love” side of the equation. What would be helpful is an explanation, in simple terms, of why personalizing a care plan makes a difference, peppered with some practical advice on how to make it easier to personalize a standardized care plan.
In 2007 the major primary care physician associations developed and endorsed the Patient-Centered Medical Home care delivery model that is focused on providing care that is comprehensive, patient-centered, coordinated, accessible, safe, and of the highest quality. By 2012, forty-seven states had developed medical home programs. This led to a significant need for “co-located” or “embedded” case managers in physicians’ offices and clinics. The word “co-locate” is defined as: “to locate 2 or more things together; to place close together to share common facilities”. Co-locating case managers in an office or clinic provides the ability for better communication and coordination, however it does not, in and of itself, assure an atmosphere of integration and collaboration that elicits the concept of working as a member of an integrated, collaborative team in order to share knowledge, principles, and care plans to help patients meet their goals. The term “embedded” is defined as: “to make something an integral part of; to attach (someone) to a group for the purpose of advising, training, or treating its members”. This definition goes further to describe the embedded CM concept and the CM’s close relationship or attachment to the group. “Embedded” more adequately describes the case manager’s role in becoming a truly integrated member of the group and a collaborative partner. Research studies over the years have shown that programs that have adopted truly integrated, collaborative care are significantly more successful than those who merely “co-locate” their case managers.
Evolving healthcare trends coupled with a slew of new features and functions to consider can overwhelm anyone charged with the task. Case managers typically are not been involved in the selection process, but that seems to be changing as organizations realize their input can be useful when it comes to choosing the most effective and efficient system.
Case managers who do get this opportunity can be prepared by staying up-to-date on the latest healthcare trends and technology that impact medical management functionality. While it is difficult to keep up with the expanding symbiotic interface between technology and care management workflow processes, case managers must understand how technology solutions can improve processes and patient outcomes.
How many times have we all heard (or asked) "What is the ‘average’ caseload?" Sounds like a simple question, doesn't it? However, case management programs have struggled for years trying to determine realistic, standard caseloads. People are looking for "a number" that defines the average caseload, but in reality, there is no "magic" number.
It is that time of year again – time to look at healthcare trends, predictions and technology innovations for 2018.
Identifying trends is fairly simple, since it relies on looking back to see what the most popular topics have been and continue to be. Many trends tend to stay for more than a year as their momentum builds. Predictions are a little more difficult to identify and assure accuracy, since they are a look into the future. This year we will also be looking at the top 10 technology-related clinical innovations.
Just in time for Valentines Day and American Heart Health Month, we have a couple of slides pertaining to Hypertension guidelines that were updated in 2017. This also showcases the need for revised clinical content, as well as some lists for great links on heart health.
A few months ago I wrote an article entitled Unplanned Readmissions: Are They Quality Measures or Utilization Measures? It explained the Hospital Readmissions Reduction Program (HRRP) that began in October 2012 as part of the Affordable Care Act (ACA). That article explained the program and its results over the past 5 years. However, more and more healthcare leaders and organizations are beginning to question whether HRRP is a valuable program or whether it is time to move on to something that focuses on quality of care and clinical outcomes, rather than cost savings. This article will address those issues. (In this article “readmissions” mean unplanned or preventable readmissions).
There have always been substantial gaps in healthcare services for the higher-risk populations. Despite the best intentions of structure managed care programs introduced as early as the 1970’s, these gaps persist. This isn’t breaking news—over the past two decades, the term “vulnerable populations” has gained prominence in the healthcare industry. Messaging in the late 1990s to early 2000s was consistent: Certain populations are at greater risk because of who they are and where they live, regardless of their actual health condition.
Care plans are either the bane of a care manager’s day or an invaluable tool to help focus efforts. Whatever end of the spectrum you fall on, love them or despise them, individualized care plans are a required component of many regulatory agencies. Knowing care plans are required doesn’t help move the needle towards the “love” side of the equation. What would be helpful is an explanation, in simple terms, of why personalizing a care plan makes a difference, peppered with some practical advice on how to make it easier to personalize a standardized care plan.
COVID-19 PCR tests remain a critical component of safe and responsible travel in 2024. They ensure compliance with international travel regulations, help detect and control the spread of new variants, protect vulnerable populations, and provide peace of mind. As we continue to navigate the complexities of global travel during the pandemic, PCR testing stands as a key measure to keep everyone safe and healthy. Whether you are planning a business trip, a family vacation, or an international adventure, incorporating PCR testing into your travel plans is a prudent and necessary step. Visit us at https://www.globaltravelclinics.com/
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
PET CT beginners Guide covers some of the underrepresented topics in PET CTMiadAlsulami
This lecture briefly covers some of the underrepresented topics in Molecular imaging with cases , such as:
- Primary pleural tumors and pleural metastases.
- Distinguishing between MPM and Talc Pleurodesis.
- Urological tumors.
- The role of FDG PET in NET.
India Diagnostic Labs Market: Dynamics, Key Players, and Industry Projections...Kumar Satyam
According to the TechSci Research report titled “India Diagnostic Labs Market Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029,” the India Diagnostic Labs Market was valued at USD 16,471.21 million in 2023 and is projected to grow at an impressive compound annual growth rate (CAGR) of 11.55% through 2029. This significant growth can be attributed to various factors, including collaborations and partnerships among leading companies, the expansion of diagnostic chains, and increasing accessibility to diagnostic services across the country. This comprehensive report delves into the market dynamics, recent trends, drivers, competitive landscape, and benefits of the research report, providing a detailed analysis of the India Diagnostic Labs Market.
Collaborations and Partnerships
Collaborations and partnerships among leading companies play a pivotal role in driving the growth of the India Diagnostic Labs Market. These strategic alliances allow companies to merge their expertise, strengthen their market positions, and offer innovative solutions. By combining resources, companies can enhance their research and development capabilities, expand their product portfolios, and improve their distribution networks. These collaborations also facilitate the sharing of technological advancements and best practices, contributing to the overall growth of the market.
Expansion of Diagnostic Chains
The expansion of diagnostic chains is a driving force behind the growing demand for diagnostic lab services. Diagnostic chains often establish multiple laboratories and diagnostic centers in various cities and regions, including urban and rural areas. This expanded network makes diagnostic services more accessible to a larger portion of the population, addressing healthcare disparities and reaching underserved populations. The presence of diagnostic chain facilities in multiple locations within a city or region provides convenience for patients, reducing travel time and effort. A broader network of labs often leads to reduced waiting times for appointments and sample collection, ensuring that patients receive timely and efficient diagnostic services.
Rising Prevalence of Chronic Diseases
The increasing prevalence of chronic diseases is a significant driver for the demand for diagnostic lab services. Chronic conditions such as diabetes, cardiovascular diseases, and cancer require regular monitoring and diagnostic testing for effective management. The rise in chronic diseases necessitates the use of advanced diagnostic tools and technologies, driving the growth of the diagnostic labs market. Additionally, early diagnosis and timely intervention are crucial for managing chronic diseases, further boosting the demand for diagnostic lab services.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
This document is designed as an introductory to medical students,nursing students,midwives or other healthcare trainees to improve their understanding about how health system in Sri Lanka cares children health.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
COVID-19 PCR tests remain a critical component of safe and responsible travel in 2024. They ensure compliance with international travel regulations, help detect and control the spread of new variants, protect vulnerable populations, and provide peace of mind. As we continue to navigate the complexities of global travel during the pandemic, PCR testing stands as a key measure to keep everyone safe and healthy. Whether you are planning a business trip, a family vacation, or an international adventure, incorporating PCR testing into your travel plans is a prudent and necessary step. Visit us at https://www.globaltravelclinics.com/
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
PET CT beginners Guide covers some of the underrepresented topics in PET CTMiadAlsulami
This lecture briefly covers some of the underrepresented topics in Molecular imaging with cases , such as:
- Primary pleural tumors and pleural metastases.
- Distinguishing between MPM and Talc Pleurodesis.
- Urological tumors.
- The role of FDG PET in NET.
India Diagnostic Labs Market: Dynamics, Key Players, and Industry Projections...Kumar Satyam
According to the TechSci Research report titled “India Diagnostic Labs Market Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029,” the India Diagnostic Labs Market was valued at USD 16,471.21 million in 2023 and is projected to grow at an impressive compound annual growth rate (CAGR) of 11.55% through 2029. This significant growth can be attributed to various factors, including collaborations and partnerships among leading companies, the expansion of diagnostic chains, and increasing accessibility to diagnostic services across the country. This comprehensive report delves into the market dynamics, recent trends, drivers, competitive landscape, and benefits of the research report, providing a detailed analysis of the India Diagnostic Labs Market.
Collaborations and Partnerships
Collaborations and partnerships among leading companies play a pivotal role in driving the growth of the India Diagnostic Labs Market. These strategic alliances allow companies to merge their expertise, strengthen their market positions, and offer innovative solutions. By combining resources, companies can enhance their research and development capabilities, expand their product portfolios, and improve their distribution networks. These collaborations also facilitate the sharing of technological advancements and best practices, contributing to the overall growth of the market.
Expansion of Diagnostic Chains
The expansion of diagnostic chains is a driving force behind the growing demand for diagnostic lab services. Diagnostic chains often establish multiple laboratories and diagnostic centers in various cities and regions, including urban and rural areas. This expanded network makes diagnostic services more accessible to a larger portion of the population, addressing healthcare disparities and reaching underserved populations. The presence of diagnostic chain facilities in multiple locations within a city or region provides convenience for patients, reducing travel time and effort. A broader network of labs often leads to reduced waiting times for appointments and sample collection, ensuring that patients receive timely and efficient diagnostic services.
Rising Prevalence of Chronic Diseases
The increasing prevalence of chronic diseases is a significant driver for the demand for diagnostic lab services. Chronic conditions such as diabetes, cardiovascular diseases, and cancer require regular monitoring and diagnostic testing for effective management. The rise in chronic diseases necessitates the use of advanced diagnostic tools and technologies, driving the growth of the diagnostic labs market. Additionally, early diagnosis and timely intervention are crucial for managing chronic diseases, further boosting the demand for diagnostic lab services.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
This document is designed as an introductory to medical students,nursing students,midwives or other healthcare trainees to improve their understanding about how health system in Sri Lanka cares children health.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Phishing by Definition:
PHISHING IS A SCAM AIMED AT GETTING AN ONLINE USER TO REVEAL PERSONAL OR
CONFIDENTIAL INFORMATION FOR THE PURPOSE OF IDENTITY THEFT. THERE ARE THREE
TYPES OF ATTACKS:
CYBER SECURITY FOR CASE MANAGERS: PHISHING ATTACKS
Phishing – an exploratory attack targeted at a broad audience to manipulate victims into
opening file attachments or embedded links in an email. The scammers’ goals are to obtain
sensitive data, personal information, or user/network credentials that can lead them deeper
into an organization’s data. A basic attack is distributed en-masse or blasted out like spam.
Spear phishing - a targeted phishing that is more sophisticated and elaborate than a
phishing attack. It focuses on a specific company or individual and combines tactics like
personalizing or impersonating users so the spear phishing email is extremely accurate and
compelling. It also attempts to bypass or evade email filters and antivirus software. The
goals are the same – to coerce a target into opening an attachment or embedded link that
provides long-term access into an organization’s system and the ability to introduce
malware, Trojans, key loggers, port listeners and multi-vector attacks.
Whaling – very similar to spear phishing, but a more specific form of attack, targeting
corporate upper management by name with the intent of obtaining confidential company
information. Whaling involves using an email or webpage that appears legitimate and
contains a high sense of urgency. It is often disguised as a legal subpoena, client complaint
or internal executive directive.
3. How it Starts
A phishing scam typically starts with a
legitimate-appearing email from a
person, company, or website asking the
user to update personal information, such
as a password, credit card, social security
number, or bank account number. The
message looks authentic and comes from
organizations a user may have accounts
with. It also may include legitimate-
looking company logos and formats that
the company uses. In fact, it usually looks
so authentic that up to 20% of recipients
respond to them and 91% of data
breaches start with a phishing attack. The
average cost of a phishing attack is $1.8
million. In fact, the 2015 HIMSS
Cybersecurity Survey of 300 top
healthcare information professionals
stated that phishing attacks are their
biggest future security fear and the #1
thing that keeps Chief Information
Security Officers up at night.
Phishing Trends
The Phishing Activity Trends Report shows
that there were 630,404 unique phishing
attacks detected from January to September,
2015. This means 36% of the world’s computers
are infected with this type of malware. While
some employees are specifically targeted
because of their position or types of
information they have access to, all individuals
and companies should assume they are or will
be targets of phishing attacks.
However..
There are necessary steps you can take to
help prevent these kinds of attacks..
4. Here are some Ways!
01/10
Phishing scams are frequently presented in the form of spam
or pop-ups that are introduced through email. To make sure
you are not a victim of a phishing attack, let’s review some
things you can do to prevent getting hooked”. Two articles, 8
Ways to Prevent “Phishing Scams” and 10 Tips to Prevent
Phishing Attacks provide the following useful suggestions to
help guard against phishing:
Are not personalized.
Come from unknown senders.
Ask you to confirm/update personal information (especially when
they are urgent).
Threaten you with frightening information, if you do not respond.
Duplicate the image of a real company or are visually similar to a
real business.
Copy the name of a company or an actual employee of the
company.
Promote gifts, or the loss of an existing account.
Learn to identify phishing emails, such as those that:
5. COMMUNICATE PERSONAL
INFORMATION ONLY VIA PHONE OR
SECURE WEBSITES:
Do not give personal information over the phone
to anyone who calls you and do not call the
phone number provided in an email asking you to
update your information. Look up the number of
the company or organization and call them to
verify if the email or call is legitimate.
For email transactions, make sure the website is
secure before giving any information.
SITES WITH THE NEW, MORE
PROTECTED TLS CERTIFICATE ARE
SAFER..
--than those with the older SSL certificate, since
they are protected from eavesdroppers.
Even if the browser address has a padlock or a
green address bar, you cannot be guaranteed that it
is totally safe, since “phishers” are applying for
certificates in names of companies that are very
similar to the real website name, e.g.
“emergencypaypal.net” or “phypal.com” instead of
“paypal.com” or “banskfamerica.com” instead of
“bankofamerica.com”.
If the “phisher” has been able to get a certificate,
the site may have a padlock or a green address bar,
but the name will be a little different than the
official site. So check the website name carefully.
If you are still unsure about the sites validity,
double-click the padlock icon to see the security
certificate. In the “Issued To” in the pop-up window
you will see the name matching the site you think
you’re on. If the name differs, you are probably on a
spoofed site.
LOOK FOR A PADLOCK IN THE
BROWSER ADDRESS AND A “GREEN
ADDRESS BAR”
--indicating the site has applied for a SSL
certificate , showing they are the legitimate
owner of the website and that information
to and from the site is encrypted.
6. If your browser gives you a
message about an
"untrusted security
certificate" for a website,
do not proceed to the
website, as it is not
trustworthy.
Do not download files or open
attachments in emails from
unknown senders.
Even if emails are from known senders, be certain you
know the files or attachments are trustworthy before
downloading or opening them.
Files or attachments that you are not expecting could
contain malware that could infect your computer by
downloading unwanted files onto your system.
Be wary of links that offer low cost products. They
could lead to phishing webpages that can gain access to
your credit card information.
7. Beware of embedded links in emails
--that ask you to update your personal information
or password, even if the email appears to come from
someone you do business with. Phishing websites, in
addition to looking legitimate by using company
logos, links to the site, etc., also try to appear to be a
security-conscious organization by notifying you
that your account was compromised and asking you
to be proactive and re-register or change your
password. They may even provide a hyperlink to
make it “quick and convenient” for you to update
your information. However when you click on the
link, it will take you to the phishing website, not the
legitimate website, and steal your information. To
prevent being “caught”:
Hover over the hyperlink to determine the address of
the hyperlink. You should be able to tell if it is the
official website address or a copy-cat. Example:
www.banskfamerica.com instead of
www.bankofamerica.com.
8. Beware of pop-ups
Never enter personal
information in a pop-up
screen.
Do not click on links in a pop-
up screen.
Do not copy web addresses
from pop-ups into your
browser.
Do not submit personal
information into pop-up
screens, since legitimate
organizations do not ask you
to submit information that
way.
Enable pop-up blockers.
05/10
Always enter the
company website
address yourself
--or look up the company phone number
and call to see if they are requesting the
information. Legitimate businesses
usually do not request personal
information by email.
Never enter personal
information through
links provided in an
email.
Only login and enter personal
information once you are sure you are on
the official site.
9. Use anti-spyware, firewalls, spam
filters, and anti-virus software.
Update the programs regularly to assure they are
able to block newly identified viruses and spyware.
Anti-spyware and firewalls prevent phishing attacks
from gathering data from your computer, such as
webpages containing personal information, like
credit cards.
Spam filters identify files that could contain spam
(unsolicited commercial email – UCE). The filters
look for spam based on content, false information in
headers, blacklisted files or known spammers,
specific senders, or wording in the subject line or
body, or unapproved senders.
Antivirus software scans every file which comes
through the Internet to your computer to prevent
viruses from deleting files or directory information.
10. REMEMBER..
Anyone can be targeted almost anywhere online, so you
need to keep an eye out for “phishy” schemes. I’m sure
you don’t want to be the one responsible for allowing a
malware, virus, or spyware to gain access to your
organizations computer system, or worse yet, the one
responsible for a data breach that resulted from your
phishing attack.
Watch out for the “phish”!
11. To Continue Reading Visit..
www.tcshealthcare.com/cybersecurity-for-case-
managers-how-to-prevent-phishing-attack