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The Cluster’s competitiveness perceived by 
Stakeholders 
Enrique Díaz Moreno 
Parallel 1.1 Common problems, common market...
The Cluster’s competitiveness 
perceived by Stakeholders. 
Indexfokus: The methodology for evaluation of the perceived com...
? 
3 What is the 
competitiveness 
level of my cluster 
? 
Businessfokus
Definitions of competitiveness 
4 
Businessfokus
Competitiveness: A diffuse concept 
5 
Businessfokus
Competitiveness: A concept in 
evolution: 
 Initially the concept of business competitiveness is related to “productivity...
Competitiveness: A concept difficult to 
measure. 
7 
Businessfokus
Competitiveness: A concept difficult to 
measure. 
8 
Businessfokus
Clusters 
Competitiveness 
9 
• Many definitions 
• Many indices 
• Many industries 
• Many actors 
• Many interests 
• Al...
Idea !!! 
10 ! 
Indexfokus: 
A way to evaluate the 
cluster’ competitiveness 
Businessfokus
Components of the Indexfokus formula: 
Perceptions: 
Instinct 
Experience 
Knowledge accumulated 
Best reaction when t...
Stakeholders 
 STAKEHOLDER THEORY: THE STATE OF THE ART. 
This paper draws heavily on Freeman, Harrison, Wicks, Parmar, a...
Stakeholders perception 
13 
Businessfokus
Networking and social media 
Mc Kinsey Quaterly. 
February 2013 
14 
Los medios sociales están cambiando el modo en el que...
Indexfokus 
15 
Businessfokus
Competitive positioning Importance 
Businessfokus 
16 
Conceptual Model of Indexfokus 
Top level of competitiveness 
Posit...
17 Conceptual Model of Indexfokus 
Businessfokus 
Top level of competitiveness 
Factors of Competitiveness 
Competitive po...
The 12 Competitiveness Factors 
18 
1. Administration and Management Business. 
2. Infrastructures, Facilities and Basic S...
Weighting the 
“Factors 
of Competitiveness”. 
19 
Businessfokus
Calibrating the “Competitive 
Position” per factor 
20 
5 
Best Practices 
If no weights are set 
to the statements 
Busin...
Individual Competitiveness 
Index 
Indexfokus assesses the competitiveness in two phases 
corresponding to the two dimensi...
Indexfokus works with the perception of experts. 
“Working with perceptions” 
means: 
 No need to handle special 
documen...
Stakeholders Matrix 
Stakeholders 
Evaluators 
J. K. X 
G. H. X X 
S. Y. X 
H. H. X 
R. M. 
L. J. X X 
Businessfokus 
23
Indexfokus of the Competitiveness 
perceived jointly 
24 
Where z collects all 
Indexfokus of the Groups 
Businessfokus
The Indexfokus graphs: 
25 
Businessfokus
Indexfokus graph: The competitiveness gaps 
26 
Gap in CF 7 
Businessfokus 
The dark zone of 
competitiveness
The hollows of competitiveness in order: 
Agreed priorities 
27 
A 
D 
B 
C 
Businessfokus
Targets of cluster’s competitiveness 
28 
Businessfokus
Strategy: Virtuous Spiral 
29 
“Focus on priorities, act, measure and start again”. 
Businessfokus
Indexfokus is a tool ready to 
help. 
30 
www.indexfokus.com 
Businessfokus
31 
Thanks: 
// tci2014 
www.businessfokus.es 
Businessfokus
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By Enrique Díaz Moreno, presented at the 17th TCI Global Conference, Monterrey 2014.

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TCI 2014 The Cluster’s competitiveness perceived by Stakeholders

  1. 1. The Cluster’s competitiveness perceived by Stakeholders Enrique Díaz Moreno Parallel 1.1 Common problems, common markets and shared value creation 11 November 2014
  2. 2. The Cluster’s competitiveness perceived by Stakeholders. Indexfokus: The methodology for evaluation of the perceived competitiveness. Enrique Díaz Moreno Businessfokus
  3. 3. ? 3 What is the competitiveness level of my cluster ? Businessfokus
  4. 4. Definitions of competitiveness 4 Businessfokus
  5. 5. Competitiveness: A diffuse concept 5 Businessfokus
  6. 6. Competitiveness: A concept in evolution:  Initially the concept of business competitiveness is related to “productivity” particularly derivative from the principles of Porter (1990) who states that "competitiveness is determined by productivity, defined as the value of output produced by a unit of labor or capital”.  Later the concept was expanded involving elements that go beyond the company productive. Concepts such as “quality” and “innovation” have taken on greater importance when speaking of a competitive firm. 6  Currently the notion of “sustainability” has been incorporated into the concept of competitiveness. Businessfokus
  7. 7. Competitiveness: A concept difficult to measure. 7 Businessfokus
  8. 8. Competitiveness: A concept difficult to measure. 8 Businessfokus
  9. 9. Clusters Competitiveness 9 • Many definitions • Many indices • Many industries • Many actors • Many interests • Always in a hurry The Second item of the Every Encounter Equation Businessfokus
  10. 10. Idea !!! 10 ! Indexfokus: A way to evaluate the cluster’ competitiveness Businessfokus
  11. 11. Components of the Indexfokus formula: Perceptions: Instinct Experience Knowledge accumulated Best reaction when there is not enough information. 11 Networking and Social Media: Social phenomenon that reaches professionals and companies. Huge Potential supported by increasingly affordable Technologies. Stakeholders: Interest Groups.  “We are interested to them”.  “They are interested in us”.  The relationship should be win to win Businessfokus
  12. 12. Stakeholders  STAKEHOLDER THEORY: THE STATE OF THE ART. This paper draws heavily on Freeman, Harrison, Wicks, Parmar, and DeColle, Stakeholder Theory: The State of the Art, Cambridge, U.K.: Cambridge University Press, 2010.  The “stakeholder theory” or “stakeholder thinking” has emerged as a new narrative to understand and remedy three interconnected business problems— the problem of understanding how value is created and traded, the problem of connecting ethics and capitalism, and the problem of helping managers think about management such that the first two problems are addressed  MANAGING FOR STAKEHOLDERS, STAKEHOLDER UTILITY FUNCTIONS, AND COMPETITIVE ADVANTAGE. JEFFREY S. HARRISON,* DOUGLAS A. BOSSE, and ROBERT A. PHILLIPS Robins School of Business, University of Richmond, Richmond, Virginia, U.S.A.  Stakeholder theory argues that firm welfare is optimized by meeting the needs of the firm’s important stakeholders in a win-win fashion (Harrison and St. John, 1996; Walsh, 2005).  This instrumental view of stakeholder theory suggests that firms that attend to the interests of a broad group of stakeholders enjoy higher levels of performance than firms that focus primarily on one or a few stakeholders (Donaldson and Preston, 1995; Jones, 1995). 12 Businessfokus
  13. 13. Stakeholders perception 13 Businessfokus
  14. 14. Networking and social media Mc Kinsey Quaterly. February 2013 14 Los medios sociales están cambiando el modo en el que muchas empresas construyen la notoriedad de sus marcas, gestionan su reputación corporativa, atienden las quejas y reclamaciones de sus clientes o incluso se comunican con sus inversores. De un paradigma de interrupción, en el que el anunciante tenía el timón, estamos pasando a un paradigma de conversación, en el que el cliente toma la iniciativa. IESE marzo 2013 Businessfokus HBR Blog Network 2012
  15. 15. Indexfokus 15 Businessfokus
  16. 16. Competitive positioning Importance Businessfokus 16 Conceptual Model of Indexfokus Top level of competitiveness Positioning Factors of Competitiveness
  17. 17. 17 Conceptual Model of Indexfokus Businessfokus Top level of competitiveness Factors of Competitiveness Competitive positioning Gaps of the competitiveness
  18. 18. The 12 Competitiveness Factors 18 1. Administration and Management Business. 2. Infrastructures, Facilities and Basic Services. 3. Recent Economic Outcomes. 4. Basic Labor. 5. Middle Management. 6. Business Offer. 7. Selection and Promotion of people. 8. Accessibility to Finance. 9. Technological, computer and communication development. 10.Dimension. 11.Complexity of the Business 12.Innovation: R & D & I Businessfokus
  19. 19. Weighting the “Factors of Competitiveness”. 19 Businessfokus
  20. 20. Calibrating the “Competitive Position” per factor 20 5 Best Practices If no weights are set to the statements Businessfokus
  21. 21. Individual Competitiveness Index Indexfokus assesses the competitiveness in two phases corresponding to the two dimensions of perception of any evaluator: 1.Weighting the importance of the Market Competitiveness Factors. 10-15 minutes 2.Calibrating the Competitive Position in each factor: Indexfokus presents 5 Best Practices for each factor, and the evaluator graduates if are applied successfully by the organization. 20-30 minutes. 3.Individual Indexfokus: 21 Businessfokus
  22. 22. Indexfokus works with the perception of experts. “Working with perceptions” means:  No need to handle special documents, reports or data. “Expert evaluators” means:  Professionals who know our organization and the market in which we compete from their particular approach. Businessfokus 22
  23. 23. Stakeholders Matrix Stakeholders Evaluators J. K. X G. H. X X S. Y. X H. H. X R. M. L. J. X X Businessfokus 23
  24. 24. Indexfokus of the Competitiveness perceived jointly 24 Where z collects all Indexfokus of the Groups Businessfokus
  25. 25. The Indexfokus graphs: 25 Businessfokus
  26. 26. Indexfokus graph: The competitiveness gaps 26 Gap in CF 7 Businessfokus The dark zone of competitiveness
  27. 27. The hollows of competitiveness in order: Agreed priorities 27 A D B C Businessfokus
  28. 28. Targets of cluster’s competitiveness 28 Businessfokus
  29. 29. Strategy: Virtuous Spiral 29 “Focus on priorities, act, measure and start again”. Businessfokus
  30. 30. Indexfokus is a tool ready to help. 30 www.indexfokus.com Businessfokus
  31. 31. 31 Thanks: // tci2014 www.businessfokus.es Businessfokus

By Enrique Díaz Moreno, presented at the 17th TCI Global Conference, Monterrey 2014.

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