By Dilara Betz, German Center for Satellite Communications r.S., Germay, presented at the 16th TCI Global Conference, Kolding 2013.

1. German Center for Satellite Communication r.S.
Dilara Betz
Cluster Lab: Cluster facilitator’s toolbox
4 September 2013

2. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
TCI 2013
4th September 2013
The Cluster Lab:
Cluster Facilitator’s Toolbox
Source: eutelsat

3. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Overview presentation
• How can cluster initiatives support SMEs, acting along the value chain
of a ‘niche technology’?
• Is a stakeholder-analysis important for the strategy development
process?

4. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
The German Center for Satellite-Communications r. S.
• 25 members
• Cluster management started at the end of 2011
• We represent mainly SMEs acting along the value chain of satellite
communications (Satcom)

5. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Awareness building & innovation support
• Implementation of a sustainable public relations strategy
• Installation of a showroom
• Official Opening in November 2013
• Organization of events for political and business delegations
• Open Days for the general public & student workshops

6. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Showroom impressions
Satellite communication systemHeinrich-Hertz-Satellite Model

7. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Awareness building & innovation support
• Organization of events and other network activities
• Information evenings for the general public (covering topics for
example like ‘How does a satellite work’)
• Week-end symposiums for students
• Future workshops for our members addressing topics like
market developments, customer demands, promotion of young
talents, the future of satellite communications

8. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Result of a future workshop
• Cooperation between two members (SMEs)
• Result: joint product in the area
of safe data transmission
Secure Portable Satcom Terminal H-SPST
Source: Rohde & Schwarz SIT Gmb / Hiltron GmbH

9. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Strategy development process
Ideas
Research
Analysis
Goals
Mission
/
Vision
SWOT
Stakeholder
Revision
Action-plan
Implementation
Control
ling
Strategy

10. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
SWOT- & Stakeholder analysis
• Outcomes are integrated within the current process
• Basis for the future development of the CI
• Strategy not based on external demands, but on internal needs
• Results of the stakeholder analysis
• Two main topics for our members: promotion of young
talents and internationalization
• Planning for 2015 in the area of internationalization: supporting
the initiation of transnational partnerships

11. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Summary
• We support the awareness building & innovation process of our
members
• Stakeholder-analysis important tool for developing tailor-made
services and an overall cluster strategy

12. German Center for
Satellite-Communications r. S.
German Center for Satellite-Communications r. S.
Contact:
Dilara Betz
Dilara.Betz@desk-backnang.de
+49 (0) 7191 1878314
Mange tak!